Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

erik spiekermann | brussels | 210409 Interfacing Innovation_

erik spiekermann | brussels | 210409 | 2 Innovation_ »Innovate as a last resort« charles eames

erik spiekermann | brussels | 210409 | 3 Innovation_ The act of introducing something new

erik spiekermann | brussels | 210409 | 4 Innovation_ The act of introducing something new or Something newly introduced

erik spiekermann | brussels | 210409 | 5 Innovation_ The act of introducing something new_ _new products _new processes _new thinking

erik spiekermann | brussels | 210409 | 6 new products_ 1. Something entirely new that affects a whole industry, or even invents one:

erik spiekermann | brussels | 210409 | 7

erik spiekermann | brussels | 210409 | 11 new products_ 2. Catching up with someone else, by copying what they do:

erik spiekermann | brussels | 210409 | 14 new products_ Most product innovation falls into this second category, but is still very hard to do for the protagonist.

erik spiekermann | brussels | 210409 | 15 Innovation_ »I wish we knew what we know« lewis e. platt, ceo Hewlett-Packard 1992–1999

erik spiekermann | brussels | 210409 | 16 Innovation_ emerges in each new growth cycle.

erik spiekermann | brussels | 210409 | 17 Periculum privatum utilitas publica

erik spiekermann | brussels | 210409 | 18 Periculum privatum utilitas publica The private danger is the public good

erik spiekermann | brussels | 210409 | 20 Innovation_ The results of innovation must be appropriate:

erik spiekermann | brussels | 210409 | 21 Innovation_ The results of innovation must be appropriate: to the business situation,

erik spiekermann | brussels | 210409 | 24 Innovation_ The results of innovation must be appropriate: to the business situation, to the technology applied,

erik spiekermann | brussels | 210409 | 26 Innovation_ The results of innovation must be appropriate: to the business situation, to the technology applied, to the end users.

erik spiekermann | brussels | 210409 | 27 Innovation_ Everybody can be an innovator:

erik spiekermann | brussels | 210409 | 28 Innovation_ Everybody can be an innovator: an accountant, a baker, a shoemaker, a ceo, a banker...

erik spiekermann | brussels | 210409 | 29 Innovation_ A banker?

erik spiekermann | brussels | 210409 | 31 Innovation_ Who owns innovation?

erik spiekermann | brussels | 210409 | 32 Innovation_ Who owns innovation? The same business consultants that have dominated the scene since the last innovation cycle?

erik spiekermann | brussels | 210409 | 34 Innovation_ No specific training is required to innovate.

erik spiekermann | brussels | 210409 | 35 Innovation_ needs people to cooperate.

erik spiekermann | brussels | 210409 | 36 Innovation_ needs people to cooperate. not: »I am designer, therefore I visualise«

erik spiekermann | brussels | 210409 | 37 Innovation_ needs people to cooperate. not: »I am designer, therefore I visualise« nor: »I’m a management consultant, therefore I’m in charge«

Design and innovation are symbiotic.

erik spiekermann | brussels | 210409 | 40 I Design and innovation are symbiotic. One may be the result of the other, but they are not the same.

erik spiekermann | brussels | 210409 | 41 Innovation_ needs an integrated approach: look more closely than expected, ask many questions, think laterally, get involved in things you shouldn’t, do more than you are supposed to and have fun doing it.

erik spiekermann | brussels | 210409 | 43 And remember_ always re-write the brief.

Thank you Dankeschön Merci Dank u wel

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Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

by European Journalism Centre on Apr 21, 2009

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Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels — Presentation Transcript