erik spiekermann | brussels | 210409
Interfacing Innovation_

erik spiekermann | brussels | 210409 | 2
Innovation_
»Innovate as a last resort«
charles eames

erik spiekermann | brussels | 210409 | 3
Innovation_
The act of introducing something new

erik spiekermann | brussels | 210409 | 4
Innovation_
The act of introducing something new
or
Something newly introduced

erik spiekermann | brussels | 210409 | 5
Innovation_
The act of introducing something new_
_new products
_new processes
_new thinking

erik spiekermann | brussels | 210409 | 6
new products_
1. Something entirely new
that affects a whole industry,
or even invents one:

erik spiekermann | brussels | 210409 | 7

erik spiekermann | brussels | 210409 | 8

erik spiekermann | brussels | 210409 | 9

erik spiekermann | brussels | 210409 | 10

erik spiekermann | brussels | 210409 | 11
new products_
2. Catching up with someone else,
by copying what they do:

erik spiekermann | brussels | 210409 | 12

erik spiekermann | brussels | 210409 | 13

erik spiekermann | brussels | 210409 | 14
new products_
Most product innovation falls
into this second category,
but is still very hard to do for
the protagonist.

erik spiekermann | brussels | 210409 | 15
Innovation_
»I wish we knew what we know«
lewis e. platt,
ceo Hewlett-Packard
1992–1999

erik spiekermann | brussels | 210409 | 16
Innovation_
emerges in each new growth cycle.

erik spiekermann | brussels | 210409 | 17
Periculum privatum utilitas publica

erik spiekermann | brussels | 210409 | 18
Periculum privatum utilitas publica
The private danger is the public good

erik spiekermann | brussels | 210409 | 19

erik spiekermann | brussels | 210409 | 20
Innovation_
The results of innovation must be
appropriate:

erik spiekermann | brussels | 210409 | 21
Innovation_
The results of innovation must be
appropriate:
to the business situation,

erik spiekermann | brussels | 210409 | 24
Innovation_
The results of innovation must be
appropriate:
to the business situation,
to the technology applied,

erik spiekermann | brussels | 210409 | 25

erik spiekermann | brussels | 210409 | 26
Innovation_
The results of innovation must be
appropriate:
to the business situation,
to the technology applied,
to the end users.

erik spiekermann | brussels | 210409 | 27
Innovation_
Everybody can be an innovator:

erik spiekermann | brussels | 210409 | 28
Innovation_
Everybody can be an innovator:
an accountant, a baker, a shoemaker,
a ceo, a banker...

erik spiekermann | brussels | 210409 | 29
Innovation_
A banker?

erik spiekermann | brussels | 210409 | 30

erik spiekermann | brussels | 210409 | 31
Innovation_
Who owns innovation?

erik spiekermann | brussels | 210409 | 32
Innovation_
Who owns innovation?
The same business consultants
that have dominated the scene
since the last innovation cycle?

erik spiekermann | brussels | 210409 | 34
Innovation_
No specific training is
required to innovate.

erik spiekermann | brussels | 210409 | 35
Innovation_
needs people to cooperate.

erik spiekermann | brussels | 210409 | 36
Innovation_
needs people to cooperate.
not:
»I am designer, therefore I visualise«

erik spiekermann | brussels | 210409 | 37
Innovation_
needs people to cooperate.
not:
»I am designer, therefore I visualise«
nor:
»I’m a management consultant,
therefore I’m in charge«

Design and innovation are symbiotic.

erik spiekermann | brussels | 210409 | 40
I
Design and innovation are symbiotic.
One may be the result of the other,
but they are not the same.

erik spiekermann | brussels | 210409 | 41
Innovation_
needs an integrated approach:
look more closely than expected,
ask many questions,
think laterally,
get involved in things you shouldn’t,
do more than you are supposed to
and have fun doing it.

erik spiekermann | brussels | 210409 | 43
And remember_
always re-write the brief.

Thank you
Dankeschön
Merci
Dank u wel