erik spiekermann | brussels | 210409




Interfacing Innovation_
erik spiekermann | brussels | 210409 | 2



 Innovation_

»Innovate as a last resort«
 charles eames
erik spiekermann | brussels | 210409 | 3



Innovation_

The act of introducing something new
erik spiekermann | brussels | 210409 | 4



Innovation_

The act of introducing something new
  or
Something newly introdu...
erik spiekermann | brussels | 210409 | 5



Innovation_

The act of introducing something new_

  _new products
  _new pro...
erik spiekermann | brussels | 210409 | 6



new products_

1. Something entirely new
   that affects a whole industry,
   ...
erik spiekermann | brussels | 210409 | 7
erik spiekermann | brussels | 210409 | 8
erik spiekermann | brussels | 210409 | 9
erik spiekermann | brussels | 210409 | 10
erik spiekermann | brussels | 210409 | 11



new products_

2. Catching up with someone else,
   by copying what they do:
erik spiekermann | brussels | 210409 | 12
erik spiekermann | brussels | 210409 | 13
erik spiekermann | brussels | 210409 | 14



new products_

Most product innovation falls
into this second category,
but i...
erik spiekermann | brussels | 210409 | 15



 Innovation_

»I wish we knew what we know«
 lewis e. platt,
 ceo Hewlett-Pac...
erik spiekermann | brussels | 210409 | 16



Innovation_

emerges in each new growth cycle.
erik spiekermann | brussels | 210409 | 17




Periculum privatum utilitas publica
erik spiekermann | brussels | 210409 | 18




 Periculum privatum utilitas publica
The private danger is the public good
erik spiekermann | brussels | 210409 | 19
erik spiekermann | brussels | 210409 | 20



Innovation_

The results of innovation must be
appropriate:
erik spiekermann | brussels | 210409 | 21



Innovation_

The results of innovation must be
appropriate:

to the business ...
erik spiekermann | brussels | 210409 | 24



Innovation_

The results of innovation must be
appropriate:

to the business ...
erik spiekermann | brussels | 210409 | 25
erik spiekermann | brussels | 210409 | 26



Innovation_

The results of innovation must be
appropriate:

to the business ...
erik spiekermann | brussels | 210409 | 27



Innovation_

Everybody can be an innovator:
erik spiekermann | brussels | 210409 | 28



Innovation_

Everybody can be an innovator:
an accountant, a baker, a shoemak...
erik spiekermann | brussels | 210409 | 29



Innovation_

A banker?
erik spiekermann | brussels | 210409 | 30
erik spiekermann | brussels | 210409 | 31



Innovation_

Who owns innovation?
erik spiekermann | brussels | 210409 | 32



Innovation_

Who owns innovation?

The same business consultants
that have do...
erik spiekermann | brussels | 210409 | 34



Innovation_

No specific training is
required to innovate.
erik spiekermann | brussels | 210409 | 35



Innovation_

needs people to cooperate.
erik spiekermann | brussels | 210409 | 36



 Innovation_

 needs people to cooperate.

 not:
»I am designer, therefore I ...
erik spiekermann | brussels | 210409 | 37



 Innovation_

 needs people to cooperate.

 not:
»I am designer, therefore I ...
Design and innovation are symbiotic.
erik spiekermann | brussels | 210409 | 40



I
Design and innovation are symbiotic.

One may be the result of the other,
b...
erik spiekermann | brussels | 210409 | 41



Innovation_

needs an integrated approach:

look more closely than expected,
...
erik spiekermann | brussels | 210409 | 43



And remember_

always re-write the brief.
Thank you
Dankeschön
Merci
Dank u wel
Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels
Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels
Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels
Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels
Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels
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Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

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Erik Spiekermann, EYCI Ambassador, presentation on Interfacing Innovation presented at the Interfacing Innovation conference Brussels

Published in: News & Politics, Travel, Business

Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

  1. 1. erik spiekermann | brussels | 210409 Interfacing Innovation_
  2. 2. erik spiekermann | brussels | 210409 | 2 Innovation_ »Innovate as a last resort« charles eames
  3. 3. erik spiekermann | brussels | 210409 | 3 Innovation_ The act of introducing something new
  4. 4. erik spiekermann | brussels | 210409 | 4 Innovation_ The act of introducing something new or Something newly introduced
  5. 5. erik spiekermann | brussels | 210409 | 5 Innovation_ The act of introducing something new_ _new products _new processes _new thinking
  6. 6. erik spiekermann | brussels | 210409 | 6 new products_ 1. Something entirely new that affects a whole industry, or even invents one:
  7. 7. erik spiekermann | brussels | 210409 | 7
  8. 8. erik spiekermann | brussels | 210409 | 8
  9. 9. erik spiekermann | brussels | 210409 | 9
  10. 10. erik spiekermann | brussels | 210409 | 10
  11. 11. erik spiekermann | brussels | 210409 | 11 new products_ 2. Catching up with someone else, by copying what they do:
  12. 12. erik spiekermann | brussels | 210409 | 12
  13. 13. erik spiekermann | brussels | 210409 | 13
  14. 14. erik spiekermann | brussels | 210409 | 14 new products_ Most product innovation falls into this second category, but is still very hard to do for the protagonist.
  15. 15. erik spiekermann | brussels | 210409 | 15 Innovation_ »I wish we knew what we know« lewis e. platt, ceo Hewlett-Packard 1992–1999
  16. 16. erik spiekermann | brussels | 210409 | 16 Innovation_ emerges in each new growth cycle.
  17. 17. erik spiekermann | brussels | 210409 | 17 Periculum privatum utilitas publica
  18. 18. erik spiekermann | brussels | 210409 | 18 Periculum privatum utilitas publica The private danger is the public good
  19. 19. erik spiekermann | brussels | 210409 | 19
  20. 20. erik spiekermann | brussels | 210409 | 20 Innovation_ The results of innovation must be appropriate:
  21. 21. erik spiekermann | brussels | 210409 | 21 Innovation_ The results of innovation must be appropriate: to the business situation,
  22. 22. erik spiekermann | brussels | 210409 | 24 Innovation_ The results of innovation must be appropriate: to the business situation, to the technology applied,
  23. 23. erik spiekermann | brussels | 210409 | 25
  24. 24. erik spiekermann | brussels | 210409 | 26 Innovation_ The results of innovation must be appropriate: to the business situation, to the technology applied, to the end users.
  25. 25. erik spiekermann | brussels | 210409 | 27 Innovation_ Everybody can be an innovator:
  26. 26. erik spiekermann | brussels | 210409 | 28 Innovation_ Everybody can be an innovator: an accountant, a baker, a shoemaker, a ceo, a banker...
  27. 27. erik spiekermann | brussels | 210409 | 29 Innovation_ A banker?
  28. 28. erik spiekermann | brussels | 210409 | 30
  29. 29. erik spiekermann | brussels | 210409 | 31 Innovation_ Who owns innovation?
  30. 30. erik spiekermann | brussels | 210409 | 32 Innovation_ Who owns innovation? The same business consultants that have dominated the scene since the last innovation cycle?
  31. 31. erik spiekermann | brussels | 210409 | 34 Innovation_ No specific training is required to innovate.
  32. 32. erik spiekermann | brussels | 210409 | 35 Innovation_ needs people to cooperate.
  33. 33. erik spiekermann | brussels | 210409 | 36 Innovation_ needs people to cooperate. not: »I am designer, therefore I visualise«
  34. 34. erik spiekermann | brussels | 210409 | 37 Innovation_ needs people to cooperate. not: »I am designer, therefore I visualise« nor: »I’m a management consultant, therefore I’m in charge«
  35. 35. Design and innovation are symbiotic.
  36. 36. erik spiekermann | brussels | 210409 | 40 I Design and innovation are symbiotic. One may be the result of the other, but they are not the same.
  37. 37. erik spiekermann | brussels | 210409 | 41 Innovation_ needs an integrated approach: look more closely than expected, ask many questions, think laterally, get involved in things you shouldn’t, do more than you are supposed to and have fun doing it.
  38. 38. erik spiekermann | brussels | 210409 | 43 And remember_ always re-write the brief.
  39. 39. Thank you Dankeschön Merci Dank u wel
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