Grzegorz Piechota - Linking generations to attract youth audience

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    Grzegorz Piechota - Linking generations to attract youth audience - Presentation Transcript

    1. Imagine
    2. Homework for parents
    3. 80s 2009
    4. Link generations
    5. 1989
    6. Editorial meeting then...
    7. 24/7 news office now...
    8. Today
    9. Whom we reach? in newstands 411 thousand copies 5.2 million readers 53 % aged 15-39 on the Internet 9.9 million real users 76 % aged 7-39
    10. My 20 years of freedom
    11. Shopping in 1989
    12. Shopping in 2009
    13. Teen prostitutes
    14. Great topic for a debate
    15. Historical social network
    16. Reader’s list of events
    17. Readers’ front pages
    18. My own pages
    19. School of photography
    20. Learn to see
    21. Practical advice
    22. 250 000+ photos
    23. Reader’s grandmother
    24. r ublished onal and nevetep sting sensati The story about-war actress was so in re page photos of a pre spired story became a front that a reader-in news. ure! What a dress! What a fig History in a family
    25. Big story for the young?
    26. What about Tibet?
    27. Awarded by WAN in 2008
    28. Aged 11
    29. Aged 16
    30. Flashmob
    31. News site about Tibet
    32. Save a river Awarded by WAN in 2007
    33. Preaching at festivals
    34. Protesting on streets
    35. Fighting in the forest
    36. Reporter - activist - hero
    37. Leader - guide - inspirator
    38. Inspired
    39. Do you feel a crisis?
    40. School of thinking
    41. Sample lessons 20 years of freedom Crisis. Survival school Bio-adventures Philosophies, beliefs
    42. Assistance at exams
    43. Crisis
    44. Unofficial trial exams for 80 % schools
    45. Link generations Be yourself Avoid ghettos Find common goals Give’m tools, empower Inspire, call to action Stand by their side
    46. Questions? Grzegorz Piechota Proud father of Adam Special projects editor, “Gazeta Wyborcza” European vice-president, INMA E-mail: grzegorz.piechota@agora.pl Phone: +48 22 555 52 52 Address: 8-10 Czerska Street, 00-730 Warsaw, Poland

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