INNOVATION JOURNALISM
Innovation Driving Journalism
Journalism Driving Innovation

                            David Nordf...
www.innovationjournalism.org
                               © D. Nordfors
Definitions




         www.innovationjournalism.org
                                        © D. Nordfors
Definitions


• Innovations IN Journalism =>




          www.innovationjournalism.org
                                  ...
Definitions


• Innovations IN Journalism =>
• Innovative Journalism




          www.innovationjournalism.org
          ...
Definitions


• Innovations IN Journalism =>
• Innovative Journalism




          www.innovationjournalism.org
          ...
Definitions


• Innovations IN Journalism =>
• Innovative Journalism
• Journalism ABOUT Innovation =>


         www.innov...
Definitions


• Innovations IN Journalism =>
• Innovative Journalism
• Journalism ABOUT Innovation =>
• Innovation Journal...
www.innovationjournalism.org
                               © D. Nordfors
Examples of Innovation Journalism




         www.innovationjournalism.org
                                        © D. N...
THE BOTTOM LINE:



   Innovation IN Journalism &
 Journalism ABOUT Innovation =
          Good Match



        www.innov...
Innovation is More Than Invention


Innovation is
  the Process of Creating and Delivering
  New Value


• INNOVATION IS T...
Innovation Journalism is
journalism covering innovation.
It covers innovation processes
 and innovation (eco)systems




 ...
Innovation Journalism is
        journalism covering innovation.
        It covers innovation processes
         and innov...
Innovation Journalism is
        journalism covering innovation.
        It covers innovation processes
         and innov...
Innovation Journalism is
        journalism covering innovation.
        It covers innovation processes
         and innov...
Innovation Journalism is
        journalism covering innovation.
        It covers innovation processes
         and innov...
Innovation Journalism is
        journalism covering innovation.
        It covers innovation processes
         and innov...
Innovation Journalism is
           journalism covering innovation.
           It covers innovation processes
            ...
• DEMOCRATIC SYSTEM:
   Competition between ideas. Alliances, compromises,
  conflicts, fight for attention. Winners Imple...
THE BOTTOM LINE:



Journalism is Key for Connecting
 Innovation Economy and
 Democratic Society




        www.innovatio...
The Innovation Economy is an
Attention Economy




         www.innovationjournalism.org
                                 ...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New




              www.innovati...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New
• Innovation is an ecological ...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New
• Innovation is an ecological ...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New
• Innovation is an ecological ...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New
• Innovation is an ecological ...
The Innovation Economy is an
Attention Economy
• Innovation = Introduction of Something New
• Innovation is an ecological ...
Proposed new concept:

Attention Work

•   Attention Workers generate and broker
    attention professionally

•   Example...
Proposed concept:

The Innovation Communication

• An Innovation Communication System
 deals with the flow of attention am...
COMPONENTS OF AN INNOVATION




       www.innovationjournalism.org
                                      © D. Nordfors
COMPONENTS OF AN INNOVATION
• A NAME
  So we can refer to it 
   
      
       (Brand / Trademark)

• A DEFINITION
  So w...
COMPONENTS OF AN INNOVATION
• A NAME
  So we can refer to it 
    
       
       (Brand / Trademark)

• A DEFINITION
  So...
COMPONENTS OF AN INNOVATION
• A NAME
  So we can refer to it 
    
       
       (Brand / Trademark)

• A DEFINITION
  So...
Innovation Requires Language




         www.innovationjournalism.org
                                        © D. Nordfo...
Innovation Requires Language

• Innovation = introduction of something new




            www.innovationjournalism.org
  ...
Innovation Requires Language

• Innovation = introduction of something new
   Introduction requires communication




    ...
Innovation Requires Language

• Innovation = introduction of something new
   Introduction requires communication

   Comm...
Innovation Requires Language

• Innovation = introduction of something new
   Introduction requires communication

   Comm...
Innovation Requires Language

• Innovation = introduction of something new
   Introduction requires communication

   Comm...
We need a language for innovation




         www.innovationjournalism.org
                                        © D. N...
We need a language for innovation

• InJo gives language for discussing e.g.
   How innovation happens

   Who does what, ...
Triple Helix

           Government




Business               Academia

Knowledge is not transferred but
        co-devel...
Triple Helix

           Government




Business               Academia

Knowledge is not transferred but
        co-devel...
Triple Helix            Q: Which information
                                   do they share?

           Government




...
Triple Helix                     Q: Which information
                                            do they share?

        ...
Triple Helix                     Q: Which information
                                            do they share?

        ...
The Innovation Economy is a Market




         www.innovationjournalism.org
                                        © D. ...
The Innovation Economy is a Market

• Attention more valuable then ever in innovation
  economy




              www.inno...
The Innovation Economy is a Market

• Attention more valuable then ever in innovation
  economy
• Reporting on Innovation ...
The Innovation Economy is a Market

• Attention more valuable then ever in innovation
  economy
• Reporting on Innovation ...
The Innovation Economy is a Market

• Attention more valuable then ever in innovation
  economy
• Reporting on Innovation ...
The Innovation Economy is a Market

• Attention more valuable then ever in innovation
  economy
• Reporting on Innovation ...
WHY IS NOT
INNOVATION JOURNALISM
  DEVELOPING FASTER?
 CHALLENGES & FACTS OF LIFE




   www.innovationjournalism.org
    ...
www.innovationjournalism.org
                               © D. Nordfors
The Traditional News Room Organisation:




                                        I nnova t i o n
Science
Technology
Bus...
The Traditional News Room Organisation:




                                        I nnova t i o n
Science
Technology
Cha...
The Traditional News Room Organisation:




                                         I nnova t i o n
 Science
 Technology
...
www.innovationjournalism.org
                               © D. Nordfors
Challenge: Global vs National/Local

• The Innovation Economy is Global
• Most International Journalism is Political
• Mos...
The VINNOVA Stanford Research
Center of Innovation Journalism

   The Entrance to the International InJo
                C...
The Stanford Research Center




         www.innovationjournalism.org
                                        © D. Nordfo...
The Stanford Research Center
• Belongs to Stanford H-STAR Institute




              www.innovationjournalism.org
       ...
The Stanford Research Center
• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2:...
The Stanford Research Center
• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2:...
The Stanford Research Center
• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2:...
The Stanford Research Center
• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2:...
Funding
VINNOVA (SE), Sitra (FI), Sanoma Foundation (FI), USAID / CSF,
NICe, Ad Futura (SI)




                www.innova...
Injo Programs
• Stanford - Global
• Sweden
• Finland
• Pakistan/USAID
• Slovenia
• EJC
• Deutsche Welle World Service
• Me...
Collaboration for Developing InJo
Globally
•   World Economic Forum

•   European Journalism Center, Netherlands

•   Univ...
International Innovation Journalism
Fellowship Program at Stanford
•   InJo Fellows from Sweden, Finland, Slovenia, Pakist...
Intl. Innovation Journalism Fellowships




            www.innovationjournalism.org
                                     ...
World Economic Forum Global Agenda
Council on The Role of Media in Society
• Social Media
• Intellectual Property and Copy...
Stories by Fellows -
     Examples




www.innovationjournalism.org
                               © D. Nordfors
Thank You!
                     More info:




Email:
nordfors@stanford.edu
Phone: +1 650 804 5184



           www.innov...
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David Nordfors, Innovation Driving Journalism Journalism Driving Innovation - Interfacing Innovation Brussels

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David Nordfors presented Innovation Driving Journalism
Journalism Driving Innovation at the Interfacing Innovation conference Brussels

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David Nordfors, Innovation Driving Journalism Journalism Driving Innovation - Interfacing Innovation Brussels

  1. 1. INNOVATION JOURNALISM Innovation Driving Journalism Journalism Driving Innovation David Nordfors Executive Director, VINNOVA-Stanford Research Center of Innovation Journalism Senior Research Scholar, Stanford University INTERFACING INNOVATION Brussels Apr 21 2009 www.innovationjournalism.org © D. Nordfors
  2. 2. www.innovationjournalism.org © D. Nordfors
  3. 3. Definitions www.innovationjournalism.org © D. Nordfors
  4. 4. Definitions • Innovations IN Journalism => www.innovationjournalism.org © D. Nordfors
  5. 5. Definitions • Innovations IN Journalism => • Innovative Journalism www.innovationjournalism.org © D. Nordfors
  6. 6. Definitions • Innovations IN Journalism => • Innovative Journalism www.innovationjournalism.org © D. Nordfors
  7. 7. Definitions • Innovations IN Journalism => • Innovative Journalism • Journalism ABOUT Innovation => www.innovationjournalism.org © D. Nordfors
  8. 8. Definitions • Innovations IN Journalism => • Innovative Journalism • Journalism ABOUT Innovation => • Innovation Journalism www.innovationjournalism.org © D. Nordfors
  9. 9. www.innovationjournalism.org © D. Nordfors
  10. 10. Examples of Innovation Journalism www.innovationjournalism.org © D. Nordfors
  11. 11. THE BOTTOM LINE: Innovation IN Journalism & Journalism ABOUT Innovation = Good Match www.innovationjournalism.org © D. Nordfors
  12. 12. Innovation is More Than Invention Innovation is the Process of Creating and Delivering New Value • INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH • INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.) • INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.) www.innovationjournalism.org © D. Nordfors
  13. 13. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems www.innovationjournalism.org © D. Nordfors
  14. 14. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 www.innovationjournalism.org © D. Nordfors
  15. 15. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice www.innovationjournalism.org © D. Nordfors
  16. 16. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… www.innovationjournalism.org © D. Nordfors
  17. 17. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. www.innovationjournalism.org © D. Nordfors
  18. 18. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. • Places innovation issues on the public agenda www.innovationjournalism.org © D. Nordfors
  19. 19. Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. • Places innovation issues on the public agenda (Nordfors VINNOVA Information VI 2003:5 Oct 2003) www.innovationjournalism.org © D. Nordfors
  20. 20. • DEMOCRATIC SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society. • Power is with citizens’ votes Political Systems are recognized communities. Role of Political Journalism is recognized. • INNOVATION SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market. • Power is with citizens’ money Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized www.innovationjournalism.org © D. Nordfors
  21. 21. THE BOTTOM LINE: Journalism is Key for Connecting Innovation Economy and Democratic Society www.innovationjournalism.org © D. Nordfors
  22. 22. The Innovation Economy is an Attention Economy www.innovationjournalism.org © D. Nordfors
  23. 23. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New www.innovationjournalism.org © D. Nordfors
  24. 24. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process www.innovationjournalism.org © D. Nordfors
  25. 25. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! www.innovationjournalism.org © D. Nordfors
  26. 26. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions www.innovationjournalism.org © D. Nordfors
  27. 27. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions Public policy decision, etc. www.innovationjournalism.org © D. Nordfors
  28. 28. The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions Public policy decision, etc. • ATTENTION IS A SCARCE COMMODITY www.innovationjournalism.org © D. Nordfors
  29. 29. Proposed new concept: Attention Work • Attention Workers generate and broker attention professionally • Examples of Attention Work: Journalism, PR, Lobbying, Marketing (Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006) www.innovationjournalism.org © D. Nordfors
  30. 30. Proposed concept: The Innovation Communication • An Innovation Communication System deals with the flow of attention among people, enterprises and institutions which is key to an innovative process. • Key Actors: Attention Workers • ICS is a part of the Innovation System (Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006) www.innovationjournalism.org © D. Nordfors
  31. 31. COMPONENTS OF AN INNOVATION www.innovationjournalism.org © D. Nordfors
  32. 32. COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) www.innovationjournalism.org © D. Nordfors
  33. 33. COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) • A BUSINESS MODEL So we can sustain it (Business) • A NARRATIVE So we can relate to it (Marketing/Communication) www.innovationjournalism.org © D. Nordfors
  34. 34. COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) • A BUSINESS MODEL So we can sustain it (Business) • A NARRATIVE So we can relate to it (Marketing/Communication) • CONSIDER CO-DEVELOPMENT www.innovationjournalism.org © D. Nordfors
  35. 35. Innovation Requires Language www.innovationjournalism.org © D. Nordfors
  36. 36. Innovation Requires Language • Innovation = introduction of something new www.innovationjournalism.org © D. Nordfors
  37. 37. Innovation Requires Language • Innovation = introduction of something new Introduction requires communication www.innovationjournalism.org © D. Nordfors
  38. 38. Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language www.innovationjournalism.org © D. Nordfors
  39. 39. Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language Something new needs a name and narratives in order to be discussed www.innovationjournalism.org © D. Nordfors
  40. 40. Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language Something new needs a name and narratives in order to be discussed The News shapes and spreads the new words and narratives so that new things can be discussed and introduced. www.innovationjournalism.org © D. Nordfors
  41. 41. We need a language for innovation www.innovationjournalism.org © D. Nordfors
  42. 42. We need a language for innovation • InJo gives language for discussing e.g. How innovation happens Who does what, and why, in the innovation ecosystem Our ability to innovate and our competitiveness What stops us or enables us from innovating What we can do about it Who wants to do what about it (politics of innovation) www.innovationjournalism.org © D. Nordfors
  43. 43. Triple Helix Government Business Academia Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors
  44. 44. Triple Helix Government Business Academia Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors
  45. 45. Triple Helix Q: Which information do they share? Government Business Academia Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors
  46. 46. Triple Helix Q: Which information do they share? Government A: The News, for sure! Shared News Business Academia (shared attention) Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors
  47. 47. Triple Helix Q: Which information do they share? Government A: The News, for sure! Shared News Business Academia (shared attention) Knowledge is not transferred but co-developed News media are main actors for Creating shared knowledge www.innovationjournalism.org © D. Nordfors
  48. 48. The Innovation Economy is a Market www.innovationjournalism.org © D. Nordfors
  49. 49. The Innovation Economy is a Market • Attention more valuable then ever in innovation economy www.innovationjournalism.org © D. Nordfors
  50. 50. The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society www.innovationjournalism.org © D. Nordfors
  51. 51. The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention www.innovationjournalism.org © D. Nordfors
  52. 52. The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention • BUT HOW CAN IT BE BROKERED? www.innovationjournalism.org © D. Nordfors
  53. 53. The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention • BUT HOW CAN IT BE BROKERED? • Q: What must the news industry do to be relevant in the innovation economy? www.innovationjournalism.org © D. Nordfors
  54. 54. WHY IS NOT INNOVATION JOURNALISM DEVELOPING FASTER? CHALLENGES & FACTS OF LIFE www.innovationjournalism.org © D. Nordfors
  55. 55. www.innovationjournalism.org © D. Nordfors
  56. 56. The Traditional News Room Organisation: I nnova t i o n Science Technology Business & Finance Politics Culture www.innovationjournalism.org © D. Nordfors
  57. 57. The Traditional News Room Organisation: I nnova t i o n Science Technology Challenge: Finance Line Organizations Breaking Business & Politics Culture www.innovationjournalism.org © D. Nordfors
  58. 58. The Traditional News Room Organisation: I nnova t i o n Science Technology Challenge: Finance Line Organizations Breaking Business & Same challenge as for other industries! Politics Culture www.innovationjournalism.org © D. Nordfors
  59. 59. www.innovationjournalism.org © D. Nordfors
  60. 60. Challenge: Global vs National/Local • The Innovation Economy is Global • Most International Journalism is Political • Most Business/Tech Journalism is National • Need For International Journalism Reporting on Innovation and the Creation of Value www.innovationjournalism.org © D. Nordfors
  61. 61. The VINNOVA Stanford Research Center of Innovation Journalism The Entrance to the International InJo Community www.innovationjournalism.org © D. Nordfors
  62. 62. The Stanford Research Center www.innovationjournalism.org © D. Nordfors
  63. 63. The Stanford Research Center • Belongs to Stanford H-STAR Institute www.innovationjournalism.org © D. Nordfors
  64. 64. The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Influences Innovation How Innovation Influences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström www.innovationjournalism.org © D. Nordfors
  65. 65. The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Influences Innovation How Innovation Influences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors www.innovationjournalism.org © D. Nordfors
  66. 66. The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Influences Innovation How Innovation Influences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors • FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger www.innovationjournalism.org © D. Nordfors
  67. 67. The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Influences Innovation How Innovation Influences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors • FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger • Advisors: Vint Cerf, Don Kennedy, Curtis Carlson, Anders Flodström, David Demarest, Jacob Ziv www.innovationjournalism.org © D. Nordfors
  68. 68. Funding VINNOVA (SE), Sitra (FI), Sanoma Foundation (FI), USAID / CSF, NICe, Ad Futura (SI) www.innovationjournalism.org © D. Nordfors
  69. 69. Injo Programs • Stanford - Global • Sweden • Finland • Pakistan/USAID • Slovenia • EJC • Deutsche Welle World Service • Mexico • More to come….. www.innovationjournalism.org © D. Nordfors
  70. 70. Collaboration for Developing InJo Globally • World Economic Forum • European Journalism Center, Netherlands • University of Jyväskylä, Finland • Vibacom, Slovenia • Deutsche Welle World Service • SRI International, USA • Saïd Business School, Oxford University • Etcetera…. www.innovationjournalism.org © D. Nordfors
  71. 71. International Innovation Journalism Fellowship Program at Stanford • InJo Fellows from Sweden, Finland, Slovenia, Pakistan • 2 Feb 09: Introduction at Stanford - • Stanford Faculty Lectures • Industry Expert Lectures • Fellows hosted by leading US Newsrooms • May 18-20: IJ-6, Innovation Journalism Conference at Stanford. (Speakers: Vint Cerf, Curt Carlson etc.) • Injo Fellowship Program Partners: www.innovationjournalism.org © D. Nordfors
  72. 72. Intl. Innovation Journalism Fellowships www.innovationjournalism.org © D. Nordfors
  73. 73. World Economic Forum Global Agenda Council on The Role of Media in Society • Social Media • Intellectual Property and Copyright • Media and Global International public opinion • Media new models • The role of Media as public service • Women in Media • Innovation Journalism Council Inauguration in Dubai November 2009. www.innovationjournalism.org © D. Nordfors
  74. 74. Stories by Fellows - Examples www.innovationjournalism.org © D. Nordfors
  75. 75. Thank You! More info: Email: nordfors@stanford.edu Phone: +1 650 804 5184 www.innovationjournalism.org © D. Nordfors
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