David Nordfors, Innovation Driving Journalism Journalism Driving Innovation - Interfacing Innovation Brussels

INNOVATION JOURNALISM Innovation Driving Journalism Journalism Driving Innovation David Nordfors Executive Director, VINNOVA-Stanford Research Center of Innovation Journalism Senior Research Scholar, Stanford University INTERFACING INNOVATION Brussels Apr 21 2009 www.innovationjournalism.org © D. Nordfors

www.innovationjournalism.org © D. Nordfors

Definitions www.innovationjournalism.org © D. Nordfors

Definitions • Innovations IN Journalism => www.innovationjournalism.org © D. Nordfors

Definitions • Innovations IN Journalism => • Innovative Journalism www.innovationjournalism.org © D. Nordfors

Definitions • Innovations IN Journalism => • Innovative Journalism • Journalism ABOUT Innovation => www.innovationjournalism.org © D. Nordfors

Definitions • Innovations IN Journalism => • Innovative Journalism • Journalism ABOUT Innovation => • Innovation Journalism www.innovationjournalism.org © D. Nordfors

Examples of Innovation Journalism www.innovationjournalism.org © D. Nordfors

THE BOTTOM LINE: Innovation IN Journalism & Journalism ABOUT Innovation = Good Match www.innovationjournalism.org © D. Nordfors

Innovation is More Than Invention Innovation is the Process of Creating and Delivering New Value • INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH • INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.) • INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.) www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. • Places innovation issues on the public agenda www.innovationjournalism.org © D. Nordfors

Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems • Expression ”Innovation Journalism” DID NOT EXIST before 2002 • New as a concept and community - Not new as a practice • Horizontal: Technology AND Business AND Politics AND… • Able to see the bigger picture. Able to discuss the future. • Places innovation issues on the public agenda (Nordfors VINNOVA Information VI 2003:5 Oct 2003) www.innovationjournalism.org © D. Nordfors

• DEMOCRATIC SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society. • Power is with citizens’ votes Political Systems are recognized communities. Role of Political Journalism is recognized. • INNOVATION SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market. • Power is with citizens’ money Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized www.innovationjournalism.org © D. Nordfors

THE BOTTOM LINE: Journalism is Key for Connecting Innovation Economy and Democratic Society www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions Public policy decision, etc. www.innovationjournalism.org © D. Nordfors

The Innovation Economy is an Attention Economy • Innovation = Introduction of Something New • Innovation is an ecological process • Ideas & people need to survive selection! Funding decisions, Technology decisions, Customer decisions Public policy decision, etc. • ATTENTION IS A SCARCE COMMODITY www.innovationjournalism.org © D. Nordfors

Proposed new concept: Attention Work • Attention Workers generate and broker attention professionally • Examples of Attention Work: Journalism, PR, Lobbying, Marketing (Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006) www.innovationjournalism.org © D. Nordfors

Proposed concept: The Innovation Communication • An Innovation Communication System deals with the flow of attention among people, enterprises and institutions which is key to an innovative process. • Key Actors: Attention Workers • ICS is a part of the Innovation System (Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006) www.innovationjournalism.org © D. Nordfors

COMPONENTS OF AN INNOVATION www.innovationjournalism.org © D. Nordfors

COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) www.innovationjournalism.org © D. Nordfors

COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) • A BUSINESS MODEL So we can sustain it (Business) • A NARRATIVE So we can relate to it (Marketing/Communication) www.innovationjournalism.org © D. Nordfors

COMPONENTS OF AN INNOVATION • A NAME So we can refer to it (Brand / Trademark) • A DEFINITION So we know what it is (R&D) • A BUSINESS MODEL So we can sustain it (Business) • A NARRATIVE So we can relate to it (Marketing/Communication) • CONSIDER CO-DEVELOPMENT www.innovationjournalism.org © D. Nordfors

Innovation Requires Language www.innovationjournalism.org © D. Nordfors

Innovation Requires Language • Innovation = introduction of something new www.innovationjournalism.org © D. Nordfors

Innovation Requires Language • Innovation = introduction of something new Introduction requires communication www.innovationjournalism.org © D. Nordfors

Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language www.innovationjournalism.org © D. Nordfors

Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language Something new needs a name and narratives in order to be discussed www.innovationjournalism.org © D. Nordfors

Innovation Requires Language • Innovation = introduction of something new Introduction requires communication Communication requires language Something new needs a name and narratives in order to be discussed The News shapes and spreads the new words and narratives so that new things can be discussed and introduced. www.innovationjournalism.org © D. Nordfors

We need a language for innovation www.innovationjournalism.org © D. Nordfors

We need a language for innovation • InJo gives language for discussing e.g. How innovation happens Who does what, and why, in the innovation ecosystem Our ability to innovate and our competitiveness What stops us or enables us from innovating What we can do about it Who wants to do what about it (politics of innovation) www.innovationjournalism.org © D. Nordfors

Triple Helix Government Business Academia Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors

Triple Helix Q: Which information do they share? Government Business Academia Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors

Triple Helix Q: Which information do they share? Government A: The News, for sure! Shared News Business Academia (shared attention) Knowledge is not transferred but co-developed www.innovationjournalism.org © D. Nordfors

Triple Helix Q: Which information do they share? Government A: The News, for sure! Shared News Business Academia (shared attention) Knowledge is not transferred but co-developed News media are main actors for Creating shared knowledge www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market • Attention more valuable then ever in innovation economy www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention • BUT HOW CAN IT BE BROKERED? www.innovationjournalism.org © D. Nordfors

The Innovation Economy is a Market • Attention more valuable then ever in innovation economy • Reporting on Innovation Economy Empowers Readers and Democratic Society • Editorial material will continue to generate attention • BUT HOW CAN IT BE BROKERED? • Q: What must the news industry do to be relevant in the innovation economy? www.innovationjournalism.org © D. Nordfors

WHY IS NOT INNOVATION JOURNALISM DEVELOPING FASTER? CHALLENGES & FACTS OF LIFE www.innovationjournalism.org © D. Nordfors

The Traditional News Room Organisation: I nnova t i o n Science Technology Business & Finance Politics Culture www.innovationjournalism.org © D. Nordfors

The Traditional News Room Organisation: I nnova t i o n Science Technology Challenge: Finance Line Organizations Breaking Business & Politics Culture www.innovationjournalism.org © D. Nordfors

The Traditional News Room Organisation: I nnova t i o n Science Technology Challenge: Finance Line Organizations Breaking Business & Same challenge as for other industries! Politics Culture www.innovationjournalism.org © D. Nordfors

Challenge: Global vs National/Local • The Innovation Economy is Global • Most International Journalism is Political • Most Business/Tech Journalism is National • Need For International Journalism Reporting on Innovation and the Creation of Value www.innovationjournalism.org © D. Nordfors

The VINNOVA Stanford Research Center of Innovation Journalism The Entrance to the International InJo Community www.innovationjournalism.org © D. Nordfors

The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Inﬂuences Innovation How Innovation Inﬂuences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström www.innovationjournalism.org © D. Nordfors

The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Inﬂuences Innovation How Innovation Inﬂuences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors www.innovationjournalism.org © D. Nordfors

The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Inﬂuences Innovation How Innovation Inﬂuences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors • FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger www.innovationjournalism.org © D. Nordfors

The Stanford Research Center • Belongs to Stanford H-STAR Institute • 1: The Innovation Journalism Fellowship Program • 2: Research (Visiting researchers - being built up) How Journalism Inﬂuences Innovation How Innovation Inﬂuences Journalism The Ability of Journalism to Cover Innovation • Director: Stig Hagström • Executive Director: David Nordfors • FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger • Advisors: Vint Cerf, Don Kennedy, Curtis Carlson, Anders Flodström, David Demarest, Jacob Ziv www.innovationjournalism.org © D. Nordfors

Funding VINNOVA (SE), Sitra (FI), Sanoma Foundation (FI), USAID / CSF, NICe, Ad Futura (SI) www.innovationjournalism.org © D. Nordfors

Injo Programs • Stanford - Global • Sweden • Finland • Pakistan/USAID • Slovenia • EJC • Deutsche Welle World Service • Mexico • More to come….. www.innovationjournalism.org © D. Nordfors

Collaboration for Developing InJo Globally • World Economic Forum • European Journalism Center, Netherlands • University of Jyväskylä, Finland • Vibacom, Slovenia • Deutsche Welle World Service • SRI International, USA • Saïd Business School, Oxford University • Etcetera…. www.innovationjournalism.org © D. Nordfors

International Innovation Journalism Fellowship Program at Stanford • InJo Fellows from Sweden, Finland, Slovenia, Pakistan • 2 Feb 09: Introduction at Stanford - • Stanford Faculty Lectures • Industry Expert Lectures • Fellows hosted by leading US Newsrooms • May 18-20: IJ-6, Innovation Journalism Conference at Stanford. (Speakers: Vint Cerf, Curt Carlson etc.) • Injo Fellowship Program Partners: www.innovationjournalism.org © D. Nordfors

World Economic Forum Global Agenda Council on The Role of Media in Society • Social Media • Intellectual Property and Copyright • Media and Global International public opinion • Media new models • The role of Media as public service • Women in Media • Innovation Journalism Council Inauguration in Dubai November 2009. www.innovationjournalism.org © D. Nordfors

David Nordfors, Innovation Driving Journalism Journalism Driving Innovation - Interfacing Innovation Brussels

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