Damini Kumar, Fostering Creativity and Innovation in Europe - Interfacing Innovation Brussels

Fostering Creativity & Innovation in Europe Damini Kumar European Ambassador for Creativity and Innovation

Creative Behaviour
Creativity
Imaginative activity fashioned so as to produce outcomes that are both original and of value
(UK NACCCE, 1999)
Equal combination of
Creative Ability
Creative Skill
Commitment to act
creatively (motivation)
Torrance’s Model (1979)

Creativity Abilities
Creativity definable abilities are:
Independence Complexity
Flexibility Openness
Elaboration Curiosity
Risk-taking Originality
Persistence Motivation
Imagination Think Laterally
Ability to see things differently
Unbound Spirit of Mind
Acceptance of the ambiguous
High degree of concentration

Barriers to Creative Thought
Perceptual
most common, unclear understanding of problem
Cultural barriers
non-traditional approaches discouraged
Environmental barriers
Emotional barriers
Intellectual barriers
insufficient knowledge of a topic

Managing Creativity
Remove obstacles
Ensure goals are clear
Realise that everyone has the potential to be creative
Put a programme in place
Make use of multiple perspectives
Allow for mistakes
Ref: Edward de Bono, Six Thinking Hats (Little Brown, 1999)

Innovation
Innovation is
A new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method, business practice, workplace organisation or external relations
(Oslo Manual, OECD 2006)
The successful exploitation of new ideas
(Innovation Unit, UK Department of Trade and Industry, 2004)
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of being practised.
(Peter Drucker, 1985, Innovation and Entrepreneurship)

Innovation
Innovation is using creativity to add value
“ Our goal wasn’t just to differentiate our products, but to create products that people would love in the future.” Jonathan Ive , VP Industrial Design, Apple Designer of the Apple iMac

Types of Innovation
Product innovation
changes in things (products / services) offered
Process innovation
changes in the ways things are created or delivered
Position innovation
changes in the context in which things are introduced
Paradigm innovation
changes in the underlying mental models describing what the organisation does
Breakthrough innovation
is a key component of the future strategies of companies looking to achieve sustainable growth
is the creation of a new platform or business domain that has high impact on current or new markets in terms of offering wholly new benefits and high impact on the firm through expansion into new market and technology domains
O’Connor G.C. (2008), Grabbing Lightning, p11 .

Fostering Creativity & Innovation
European culture needs to foster creativity and innovation by
Manage knowledge creation, storage, protection, as well as flows in and flows out.
Encourage and stimulate creativity and innovation
especially in education at a young age
Encouragement to take risks
Try new ideas
Ensure creativity is channelled into productive results
Don’t re-invent the wheel
A creative liberal education

Liberal Education
Whole brained education
Education without boundary, creating citizens trained to be at ease with and to bring value to all sectors of society.

A Creative Liberal Education
Thinking – Knowing - Creating
An education that is free from constraint, broad in range and is conducive to value creation in the modern world.
Thus, the graduate of a creative liberal education befitting 21st century needs should
have common ground with every expert (from technologists to politician to artist)
be able to create and add value
breakdown barriers between different disciplines e.g. art and science

Creativity in Education
Students should foster more innovative and creative mindsets
learning-by-doing
opportunity creation
problem-solving
rather than just
knowledge
transmission

Imaginate 2009
Design Competition for all secondary school children across Ireland
Stimulate an interest in creativity and innovation through design
Improve Ireland’s growth and future by encouraging creativity and innovation at a young age
Encouraged any form of creativity

Imaginate 2009
Students asked to ‘Design an Object for the Classroom of the Future’
Submission of designs were on poster format
Hand drawn or computer rendered
Work with the teachers and students curriculum
Created guideline videos for teachers and students on how to enter

Junior Designs

Senior Designs

European Imaginate
Opportunity for children from different cultures across Europe to come together
Compare, contrast, discuss and exchange ideas
Improve Europe’s growth and future by encouraging creativity and innovation at a young age
the next creative generation

Economic Transformation
Need to encourage creativity to all school students in all countries in EU
Foster the innovative and creative capacity of individuals, communities and institutions.
Invest in stronger collaboration, partnership and linkages between universities, research centres, the public sector and businesses and to create synergies in their activities.
Build on Europe's diverse knowledge infrastructure and encourage networking

The current crisis creates opportunities for reform and change
e.g. Finland
Develop people’s and organisation’s competences to engage and deal with change and complexity and to take risks
Emphasise the fundamental importance of creativity and innovation for Europe’s future.

Europe’s future has to be founded on building advantages based on the reservoir of skills, human capital and flexibility
Competitiveness will depend on merging these attributes with a flair and commitment to innovation
Technology, innovation and the application of knowledge will be the wellspring that will transfer to the next generation the benefits of wealth and prosperity we have built for today’s generation

Increase investment in research, innovation, human capital and education
Ensure that creativity and innovation takes a central role in all future policies.
Boost Europe’s skills and creative capacity recognising that this is more important for the future than concentrating on short-term objectives
Europe’s future depends on this!

Europe Needs to be Creative & Innovative!
“ If you think about things the way you always thought about them then you will get what you always got”
“ To do new things it is essential to think in new ways”
“ I have not failed I
have just found
10000 ways
that won’t work”
Albert Einstein

Damini Kumar, Fostering Creativity and Innovation in Europe - Interfacing Innovation Brussels

by European Journalism Centre on Apr 21, 2009

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