Fostering Creativity & Innovation in Europe Damini Kumar European Ambassador for Creativity and Innovation

Creative Behaviour Creativity Imaginative activity fashioned so as to produce outcomes that are both original and of value (UK NACCCE, 1999) Equal combination of Creative Ability Creative Skill Commitment to act creatively (motivation) Torrance’s Model (1979)

Creativity

Imaginative activity fashioned so as to produce outcomes that are both original and of value

(UK NACCCE, 1999)

Equal combination of

Creative Ability

Creative Skill

Commitment to act

creatively (motivation)

Torrance’s Model (1979)

Creativity Abilities Creativity definable abilities are: Independence Complexity Flexibility Openness Elaboration Curiosity Risk-taking Originality Persistence Motivation Imagination Think Laterally Ability to see things differently Unbound Spirit of Mind Acceptance of the ambiguous High degree of concentration

Creativity definable abilities are:

Independence Complexity

Flexibility Openness

Elaboration Curiosity

Risk-taking Originality

Persistence Motivation

Imagination Think Laterally

Ability to see things differently

Unbound Spirit of Mind

Acceptance of the ambiguous

High degree of concentration

Barriers to Creative Thought Perceptual most common, unclear understanding of problem Cultural barriers non-traditional approaches discouraged Environmental barriers Emotional barriers Intellectual barriers insufficient knowledge of a topic

Perceptual

most common, unclear understanding of problem

Cultural barriers

non-traditional approaches discouraged

Environmental barriers

Emotional barriers

Intellectual barriers

insufficient knowledge of a topic

Managing Creativity Remove obstacles Ensure goals are clear Realise that everyone has the potential to be creative Put a programme in place Make use of multiple perspectives Allow for mistakes Ref: Edward de Bono, Six Thinking Hats (Little Brown, 1999)

Remove obstacles

Ensure goals are clear

Realise that everyone has the potential to be creative

Put a programme in place

Make use of multiple perspectives

Allow for mistakes

Ref: Edward de Bono, Six Thinking Hats (Little Brown, 1999)

Innovation Innovation is A new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method, business practice, workplace organisation or external relations (Oslo Manual, OECD 2006) The successful exploitation of new ideas (Innovation Unit, UK Department of Trade and Industry, 2004) Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of being practised. (Peter Drucker, 1985, Innovation and Entrepreneurship)

Innovation is

A new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method, business practice, workplace organisation or external relations

(Oslo Manual, OECD 2006)

The successful exploitation of new ideas

(Innovation Unit, UK Department of Trade and Industry, 2004)

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of being practised.

(Peter Drucker, 1985, Innovation and Entrepreneurship)

Innovation Innovation is using creativity to add value “ Our goal wasn’t just to differentiate our products, but to create products that people would love in the future.” Jonathan Ive , VP Industrial Design, Apple Designer of the Apple iMac

Innovation is using creativity to add value

Types of Innovation Product innovation changes in things (products / services) offered Process innovation changes in the ways things are created or delivered Position innovation changes in the context in which things are introduced Paradigm innovation changes in the underlying mental models describing what the organisation does Breakthrough innovation is a key component of the future strategies of companies looking to achieve sustainable growth is the creation of a new platform or business domain that has high impact on current or new markets in terms of offering wholly new benefits and high impact on the firm through expansion into new market and technology domains O’Connor G.C. (2008), Grabbing Lightning, p11 .

Product innovation

changes in things (products / services) offered

Process innovation

changes in the ways things are created or delivered

Position innovation

changes in the context in which things are introduced

Paradigm innovation

changes in the underlying mental models describing what the organisation does

Breakthrough innovation

is a key component of the future strategies of companies looking to achieve sustainable growth

is the creation of a new platform or business domain that has high impact on current or new markets in terms of offering wholly new benefits and high impact on the firm through expansion into new market and technology domains

O’Connor G.C. (2008), Grabbing Lightning, p11 .

Fostering Creativity & Innovation European culture needs to foster creativity and innovation by Manage knowledge creation, storage, protection, as well as flows in and flows out. Encourage and stimulate creativity and innovation especially in education at a young age Encouragement to take risks Try new ideas Ensure creativity is channelled into productive results Don’t re-invent the wheel A creative liberal education

European culture needs to foster creativity and innovation by

Manage knowledge creation, storage, protection, as well as flows in and flows out.

Encourage and stimulate creativity and innovation

especially in education at a young age

Encouragement to take risks

Try new ideas

Ensure creativity is channelled into productive results

Don’t re-invent the wheel

A creative liberal education

Liberal Education Whole brained education Education without boundary, creating citizens trained to be at ease with and to bring value to all sectors of society.

Whole brained education

Education without boundary, creating citizens trained to be at ease with and to bring value to all sectors of society.

A Creative Liberal Education Thinking – Knowing - Creating An education that is free from constraint, broad in range and is conducive to value creation in the modern world. Thus, the graduate of a creative liberal education befitting 21st century needs should have common ground with every expert (from technologists to politician to artist) be able to create and add value breakdown barriers between different disciplines e.g. art and science

Thinking – Knowing - Creating

An education that is free from constraint, broad in range and is conducive to value creation in the modern world.

Thus, the graduate of a creative liberal education befitting 21st century needs should

have common ground with every expert (from technologists to politician to artist)

be able to create and add value

breakdown barriers between different disciplines e.g. art and science

Creativity in Education Students should foster more innovative and creative mindsets learning-by-doing opportunity creation problem-solving rather than just knowledge transmission

Students should foster more innovative and creative mindsets

learning-by-doing

opportunity creation

problem-solving

rather than just

knowledge

transmission

Imaginate 2009 Design Competition for all secondary school children across Ireland Stimulate an interest in creativity and innovation through design Improve Ireland’s growth and future by encouraging creativity and innovation at a young age Encouraged any form of creativity

Design Competition for all secondary school children across Ireland

Stimulate an interest in creativity and innovation through design

Improve Ireland’s growth and future by encouraging creativity and innovation at a young age

Encouraged any form of creativity

Imaginate 2009 Students asked to ‘Design an Object for the Classroom of the Future’ Submission of designs were on poster format Hand drawn or computer rendered Work with the teachers and students curriculum Created guideline videos for teachers and students on how to enter

Students asked to ‘Design an Object for the Classroom of the Future’

Submission of designs were on poster format

Hand drawn or computer rendered

Work with the teachers and students curriculum

Created guideline videos for teachers and students on how to enter

Junior Designs

Junior Designs

Junior Designs

Senior Designs

Senior Designs

Senior Designs

Senior Designs

European Imaginate Opportunity for children from different cultures across Europe to come together Compare, contrast, discuss and exchange ideas Improve Europe’s growth and future by encouraging creativity and innovation at a young age the next creative generation

Opportunity for children from different cultures across Europe to come together

Compare, contrast, discuss and exchange ideas

Improve Europe’s growth and future by encouraging creativity and innovation at a young age

the next creative generation

Economic Transformation Need to encourage creativity to all school students in all countries in EU Foster the innovative and creative capacity of individuals, communities and institutions. Invest in stronger collaboration, partnership and linkages between universities, research centres, the public sector and businesses and to create synergies in their activities. Build on Europe's diverse knowledge infrastructure and encourage networking

Need to encourage creativity to all school students in all countries in EU

Foster the innovative and creative capacity of individuals, communities and institutions.

Invest in stronger collaboration, partnership and linkages between universities, research centres, the public sector and businesses and to create synergies in their activities.

Build on Europe's diverse knowledge infrastructure and encourage networking

Economic Transformation The current crisis creates opportunities for reform and change e.g. Finland Develop people’s and organisation’s competences to engage and deal with change and complexity and to take risks Emphasise the fundamental importance of creativity and innovation for Europe’s future.

The current crisis creates opportunities for reform and change

e.g. Finland

Develop people’s and organisation’s competences to engage and deal with change and complexity and to take risks

Emphasise the fundamental importance of creativity and innovation for Europe’s future.

Economic Transformation Europe’s future has to be founded on building advantages based on the reservoir of skills, human capital and flexibility Competitiveness will depend on merging these attributes with a flair and commitment to innovation Technology, innovation and the application of knowledge will be the wellspring that will transfer to the next generation the benefits of wealth and prosperity we have built for today’s generation

Europe’s future has to be founded on building advantages based on the reservoir of skills, human capital and flexibility

Competitiveness will depend on merging these attributes with a flair and commitment to innovation

Technology, innovation and the application of knowledge will be the wellspring that will transfer to the next generation the benefits of wealth and prosperity we have built for today’s generation

Economic Transformation Increase investment in research, innovation, human capital and education Ensure that creativity and innovation takes a central role in all future policies. Boost Europe’s skills and creative capacity recognising that this is more important for the future than concentrating on short-term objectives Europe’s future depends on this!

Increase investment in research, innovation, human capital and education

Ensure that creativity and innovation takes a central role in all future policies.

Boost Europe’s skills and creative capacity recognising that this is more important for the future than concentrating on short-term objectives

Europe’s future depends on this!

Europe Needs to be Creative & Innovative! “ If you think about things the way you always thought about them then you will get what you always got” “ To do new things it is essential to think in new ways” “ I have not failed I have just found 10000 ways that won’t work” Albert Einstein

“ If you think about things the way you always thought about them then you will get what you always got”

“ To do new things it is essential to think in new ways”

“ I have not failed I

have just found

10000 ways

that won’t work”

Albert Einstein