Carlos Martins, Transforming ideas into action - Interfacing Innovation Brussels

Creative Industries Transforming ideas into action Carlos Martins carlos.martins@opium.pt

Guimarães

Guimarães today World heritage with inspiring history In Guimarães in 1128, Portugal was founded as a nation and King Afonso Henriques was crowned the first Sovereign of Portugal Entrepreneurial spirit supported by a strong feeling of belonging and a dynamic University Population of 160,000 - one of the ‘youngest’ cities in Europe 50% of its inhabitants are under 30 Historical textile industry facing significant competitiveness challenges 14% unemployment 2X national average

“A Crisis is a Terrible Thing to Waste”

Towards a toolkit for Fixing the Future

Fixing the Future Engaging change: Organisational structure, management, capacity and vision Engaging digital Engaging A Creative transformation: partnership: Leading the way in City in a Actively brokering programming, Digital new boundary- innovation, crossing Age knowledge transfer relationships and business Engaging physical transformation: Reconceptualising, re-connecting and expanding the physical footprint

European Capital of Culture Opportunity to lead the way for smaller cities to maximize the role and impact of its creative sector

Guimarães 2012 – a Model for Cultural Leadership • For small cities everywhere • For creative exchange • For open source culture and open governance • For an embrace with digital culture • For driving innovation, competitiveness and growth in the creative economy • For creative problem solving and positive disruption • For knowledge-development, dissemination and co-creation

The Vision

Guimarães 2020 - The Vision In 2020 Guimarães will be: • A place where the people come first • A place where culture is for everyone • A place where the past, present and future are interwoven and embodied in daily life • A place that is animated, brimming with activity and dynamic • A place where cultural production and consumption are inseparable and interdependent

Guimarães Cultural Capital 2012 - Impact Urban regeneration - transforming the public realm, animating the streets, connecting spaces and places, re-imagining the city: the city as a creative landscape. Social regeneration - engaging the citizens to take part in cultural activities, developing audiences and organisations, supporting talent to reach its potential: the city as a creative academy. Economic regeneration - positioning the creative economy at the mainstream of the city’s renaissance, nurturing high value- adding employment opportunities, enhancing the competitiveness of the city: the city as a creative hub and cluster.

Strategy – Realizing the Vision

1. People and Partnership • Creative Education and talent sourcing • Unlocking people creative potential • New types of ownership • Web 2.0 & Social networks • Formal and non-formal learning • Diversity and inclusivity • Brokerage and organisational development • Local and global knowledge • Entrepreneurship (fiscal incentives & venture capital) • Social Innovation • Documentation, display and narration

2. Exposing the Multiple Textures of Guimarães • Animating the streets – performance, surprise, exchange • Connecting the industrial to the residential, formal to informal, public and private • Introducing new tactile landscapes – from the park to the square • Developing different time geographies • Improving navigation and introducing new types of legibility • Engaging pervasive media and continuous stimulation

3. Creative Economy - Maximising the Value of Culture • New creative business development • Networks and collaboration • Convergence and spill-over • Market and audience development • Co-location and urban transformation • Knowledge labs and creativity spikes

Connecting Investment Bridging the Gaps Innovation platforms Creative and venture oriented programmes/ Creative incubator networks environments Catalyst for SMEs, artists, corporate Infrastructure Networking events business, research & and Place knowledge institutes Open source Legal & business issues approaches Cross-disciplinary collaboration Innovation clusters & creative tools

Urban regeneration / Knowledge and Creativity Campurbis Couros Creative Platform

Campurbis Advanced Training Centre Project aims • to develop new paradigms of learning • to integrate learning levels • to tie learning, culture and economic activity

Couros Creative Platform Project Aims • to restore and refurbish a run-down area • to encourage interaction between knowledge, creativity and innovation • to develop the entrepreneurial dynamics of the city and region

University as a stakeholder of Guimarães 2012 • Supporting a knowledge community • Fostering institutional interaction • Promoting a digital culture • Assuring long term impacts • Encouraging creative economy • Supplying the cement for long-term relationships

Cultural Programme Putting cultural production and consumption at the heart of the transformation • Strong connection to the community • Artistic residences of national and international companies • Invigorating the sense of belonging to Europe • Strong education emphasis • Artistic use of communication and information technologies • Emphasis on the city and region resources • Invading, engaging and re-imagining the public space

Guimarães today Competitiveness World Heritage Entrepreneurial spirit Dynamic University Young population challenges Guimarães 2020 - The Vision Past, present and Cultural production & People come first Culture for everyone Animated Place future Consumption Guimarães ECOC 2012 – Impact Urban regeneration Social regeneration Economic regeneration Guimarães 2012 – a Model for Cultural Leadership Innovation and For creative problem For knowledge- Small cities Creative exchange competitiveness solving development Strategy – Realizing the Vision Creative Economy - Maximising the People and Partnership Exposing the Multiple Textures Value of Culture

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Carlos Martins, Transforming ideas into action - Interfacing Innovation Brussels

by European Journalism Centre on Apr 22, 2009

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