2011   NEWSPAPERINDUSTRY REPORT
NEWSPAPER ADVERTISING                                              2011 vs. 2010                                          ...
Top 10 Categories                                                              NEWSPAPERS20.0%                            ...
Top 15 Product Categories                                                                        NEWSPAPERS16.0%          ...
Top 15 BRANDS                                                                      NEWSPAPERS3.5%3.0%                     ...
MAGAZINE ADVERTISING                 2011 vs. 2010  693,673                              858,9042011                      ...
Top 15 Product Categories                                                                 MAGAZINES                       ...
Top 10 Brands                                              MAGAZINES                                          (Weekly & Mo...
0.0%         0.5%                   1.0%                             1.5%                                           2.0%  ...
2011PUBLISHERS REPORT
Top 10 Magazines                       Pure Commercial: ROP / Ordinary                                               2011 ...
Top 10 Newspapers                            Pure Commercial: ROP / Ordinary                                              ...
AD TYPE Newspapers                         Box/Window            Court Notice                                             ...
For query on DATA, please contact:Mr. Sohail Ahmed                      Mr. Yasir Jalalsohail.a@mediabank.net.pk          ...
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Pakistan Newspaper Industry Report 2011

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Pakistan Newspaper Industry Report 2011

  1. 1. 2011 NEWSPAPERINDUSTRY REPORT
  2. 2. NEWSPAPER ADVERTISING 2011 vs. 2010 5,979,143 4,338,127 2011 2010Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms ROP and Ordinary Ad Types (Pure Commercial) advertising showed a decline of approx. - 27.45% in 2011.
  3. 3. Top 10 Categories NEWSPAPERS20.0% 2011 201018.0% 18.5% 17.6%16.0% 15.8%14.0% 14.6%12.0%10.0% 10.5% 10.0% 8.0% 6.0% 7.6% 4.0% 4.7% 4.5% 4.4% 4.3% 4.3% 4.1% 4.0% 3.7% 3.3% 3.3% 3.1% 3.0% 2.8% 2.0% 0.0% The Top 10 categories constitute approximately 70% of the total share.
  4. 4. Top 15 Product Categories NEWSPAPERS16.0% 2011 2010 15.1%14.0%12.0%10.0% 9.1% 8.8% 8.0% 8.0% 6.0% 6.7% 5.7% 5.0% 4.0% 4.3% 4.2% 4.0% 3.3% 2.9% 2.0% 2.0% 2.1% 1.7% 1.5% 1.5% 1.3% 1.3% 0.5% 0.3% 0.2% 2.2% 1.6% 1.1% 1.3% 1.6% 1.5% 1.3% 2.0% 0.0% The Top 15 categories constitute approximately 50% of the total share.
  5. 5. Top 15 BRANDS NEWSPAPERS3.5%3.0% 2011 2010 3.1% 2.9% 2.7%2.5% 2.4%2.0% 1.8% 1.8% 1.7% 1.7%1.5% 1.6% 1.6% 1.5% 1.5% 1.5% 1.3% 1.2%1.0% 1.1% 1.1% 1.0% 1.0% 1.0% 0.9% 0.9% 0.8% 0.8% 0.8% 0.7% 0.7% 0.7%0.5% 0.6% 0.2%0.0% The Top 15 categories constitute only 20% of the total share. Telenor and Zong have shown a sharp decline in their ranking.
  6. 6. MAGAZINE ADVERTISING 2011 vs. 2010 693,673 858,9042011 2010 Ordinary Ad Types (Pure Commercial) advertising showed a decline of approx. - 19% in 2011.
  7. 7. Top 15 Product Categories MAGAZINES (Weekly & Monthly)8.0% 2011 20107.0% 7.1% 6.5%6.0%5.0%4.0% 4.2% 3.9% 3.6%3.0% 3.2% 3.2% 3.0% 2.8% 2.7% 2.6% 2.5% 2.5% 2.5% 2.5% 2.4% 2.4%2.0% 2.2% 2.2% 2.1% 2.1% 2.1% 2.0% 1.9% 1.7% 1.6% 1.4% 1.4% 1.4%1.0% 1.3%0.0% The Top 15 categories constitute approximately 40% of the total share.
  8. 8. Top 10 Brands MAGAZINES (Weekly & Monthly)2.5% 2.0% 2011 20102.0% 1.5% 1.5% 1.4% 1.4% 1.4% 1.3% 1.3% 1.3% 1.2%1.5% 1.1% 1.1% 1.1% 1.1% 1.0% 1.0% 0.9% 0.9% 0.8%1.0% 0.6%0.5%0.0% The Top 10 categories constitute only 11% of the total share.
  9. 9. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 2.6% 2.7% 2.0% 0.6% 1.6% 1.4% 1.6% 1.3% 1.5% 1.4% 1.4% 0.6% 1.1% 1.6% 1.1% 2.5% 1.0% 0.7% Top 15 Brands 0.9% 0.6% 0.8% NEWSPAPERS & MAGAZINES 1.1% 0.8% 0.7% 0.7% 0.8% 2011 0.5% 0.9% 2010 0.1% 1.3%
  10. 10. 2011PUBLISHERS REPORT
  11. 11. Top 10 Magazines Pure Commercial: ROP / Ordinary 2011 2010 23% 19% 21% 10% 8% 23% 20% 17% 5% 6% 11% 5% 9% 2% 2% 0% 5% 5% 3% 3% 2% 2%Contestants in this category have fairly maintained their previous position.
  12. 12. Top 10 Newspapers Pure Commercial: ROP / Ordinary 2011 2010 22.3% 15.7% 10.0% 8.5% 24.6% 9.3% 6.5% 15.3% 6.5% 3.8% 9.5% 8.6% 0.5% 4.4% 10.1% 6.2% 2.4% 1.5% 2.7% 2.5% 1.4% 2.0% 4.3% 3.9% 3.2% 3.0% 2.4% 2.3% 2.3% 1.7% 1.5% 1.4%The Top 4 have retained their dominance in 2011.
  13. 13. AD TYPE Newspapers Box/Window Court Notice Sponsorships 1% 1% Jobs 0% Wanted/Situation Vacant 8% Tender Notice 17% ROP & Ordinary 46% Announcement 27%ROP business has shrunk almost -20% this year as compared to previous year.In the Type Jobs Wanted/Situation Vacant and Court Notice showed the sharpest decline of approx. -34%
  14. 14. For query on DATA, please contact:Mr. Sohail Ahmed Mr. Yasir Jalalsohail.a@mediabank.net.pk yasir.j@mediabank.net.pk0300-259 8573 0345-337 8281 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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