[the other]
Creative Copywriter

Tater Tots® are the one side dish that
everyone wants and no one wants to share.
Ore-Ida® takes not sharing seriously.
As much as we want Tweens to have their
own tots, we want them to enjoy every bite!

A time stamped code is marked on
each snack pack, with directions to
Munchie Baker®
visit Play4Keeps.com to unlock
their personal footage.
The Munchie Bakers® bake single-servings
of Ore-Ida® products.
Each portion comes in a mooch-proof snack
pack with access just for one.
Tezr Taunt® your friends.
A screen on the Munchie Baker® invites
Tweens to record a video teaser to show
Tezr Taunt
®
they got what their friends don't.
Tweens enter the code at
Play4Keeps.com to grab the footage
and Tezr Taunt® all their friends.

Hot Tot Potato Not®
& mApp App®
Games & locations are right at ngertips
HOT TOT POTATO NOT ®
with phone and PSP games, as long as
those ngers aren’t busy munching!
Triumph over 3312 8
hunger and friends +
with mApp App,® – 2nd avenue
a downloadable
tracker of Munchie
34th street
Bakers® by zip code.
36th street
35th
The Hot Tot Potato Not® App is a hot potato-like interactive
group game where Tweens link together and physically pass the
potato or when the screen changes to an Ore-Ida® Tater Tot,®
they must tip forward and keep the tots to themselves.
HOT TOT POTATO NOT®

Play4Keeps.com
Tweens navigate to Play4Keeps.com from their snack
packs or banner ads on social networking sites.
Know the Code
Once Tweens reach Play4Keeps.com they are asked
to enter the time stamp from the snack pack,
unlocking the Tezr Taunt footage.
Enter Code oi-674982
Play4Keeps
Mobile
Web Ads on popular networking sites link to Play4Keeps.com for games and iPhone and PSP apps. & Social
Share photos. Not Tots. Flaunt your Taunt
Tweens Tezr Taunt®
via text message or
other social spaces.
Get more at Play4Keeps.com
NOT FOR SHARING.

www.downy.com
End of the Iron Age.

If water grew on vines
it would totally taste just like this.
Quench your appetite.
Fruit2o.com 0 calories. 100% Flavor. 100% Water.
From Sunny Delight Beverages Co.

Seriously, sometimes you want
water and grapes
at the same time.
Quench your appetite.
Fruit2o.com 0 calories. 100% Flavor. 100% Water.
From Sunny Delight Beverages Co.

Peel-and-eat is so hunter-gatherer.
Quench your appetite.
Fruit2o.com 0 calories. 100% Flavor. 100% Water.
From Sunny Delight Beverages Co.

Web Banner Ad:

Here’s the deal. Costco is better than a coupon.
Name brand products at wholesale prices makes
shopping with a Costco membership a smarter
way to save than a stack of coupons.

Print
Costco inserts appear inside the Sunday paper with
regular coupons. A removable preview card is attached
so savvy shoppers can try before they buy.

Banner Ad Online
Online newspaper readers click to expand When Mint.com and Quickens users log in, a pop up
a big Costco savings pass. appears as they roll over their “Groceries” section.

Valpak
Costco replaces the weekly Val-Pak’s usual
jumble of coupons with a single pass.
PRSRT. STD.
U.S. POSTAGE
PAID
VALPAK DIRECT
MARKETING
S
SYSTEMS, INC.
S AV IN G
The Most
Convenient THERE’S SOMETHING IN IT FOR YOU
Way to Save
Just Got
Bigger.

school
ircus
The Creative C
2007-2009
write and
extras
Learned to copy
not copywrong. Martin Agency Studen
t Workshop
w erpen Summer 2006
Universiteit Ant Bit by the ad bug.
2005
Marketing
Minor, European Intern Copywriter
& Impromptu Travel
Media Link Communica
tions
University 2005-2006
James Madison Wrote commercials, wr
ote radio spots
2002-2006 and folded thousands
of CD cases.
BS in SMAD.
ing, the School
(That’s a real th Director of Media an
Design.) d Publ
ic Relations
of Media Arts & James Madison Unive
rsity Program Board
2005-2006
Made the 11PM news
regularly and dealt
with the demands of 15
,000 students who
all wanted to be enter
tained.
b.c. (before
college) work
Sat childre
n, camp co
and balloo uselored,
n sculpted
for a little p my butt off
ocket chan
ge.
Communit
y theater’d
just for the
hell of it.