Lululemon athletica2

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Lululemon athletica2

  1. 1. lululemon athletica Interactive Marketing
  2. 2. What is Lululemon? <ul><li>Clothing company for men and women who participate in yoga, running, dancing, etc </li></ul><ul><li>International company (Canada, U.S., Australia, Hong Kong) </li></ul><ul><li>All store locations are very much involved with the communities (host in-store goal-setting, yoga, self defense workshops and much more). </li></ul><ul><li>. </li></ul>http://www.icsc.org/srch/sct/sct0505/5Lululemon-comp_web.jpg
  3. 3. The Proposal <ul><li>Utilize Social media tools and develop. </li></ul><ul><li>Be global online </li></ul><ul><li>Communicate </li></ul><ul><li>Be present </li></ul><ul><li>Create a persona for online media </li></ul><ul><ul><li>increase brand awareness online. Zen and Healthy living theme, not big ‘macho man’ (like the competitor Under Armor) </li></ul></ul>
  4. 4. Create presents across multiple sites <ul><ul><li>YouTube Channel/Blog: addressing workshops in an online format  linking to website. </li></ul></ul><ul><ul><li>Website: Giving Lulu a real life brand image even if they can’t make it to a store, making online purchases easy with a similar in store experience (makes customers feel involved). </li></ul></ul>
  5. 5. Spread awareness <ul><li>Post links to Facebook page on Twitter and blog (vise versa). </li></ul><ul><li>Create poll applications- connect with fan base. </li></ul><ul><li>Photos= major page views </li></ul>+ +
  6. 6. Continued… <ul><li>Increase Twitter and Facebook fans (more interactive) </li></ul><ul><ul><ul><li>Important because everyone’s uses them </li></ul></ul></ul><ul><ul><ul><li>Words spreads instantly (like a new product) </li></ul></ul></ul><ul><li>Blogs, pages and groups can be used to connect with consumers who already use the product or potential new consumers. </li></ul>
  7. 7. Timeline <ul><li>One set of promotions done during summer/fall seasons </li></ul><ul><ul><li>The time when most people are outside doing athletic activities </li></ul></ul><ul><ul><li>Second set of promotion done during the winter </li></ul></ul><ul><ul><ul><li>Most indoor activates now and can tailor content to this. </li></ul></ul></ul>
  8. 8. Budget <ul><li>Most social media is FREE </li></ul><ul><li>Google Ad Words campaign can be as little as $25 with keywords. </li></ul><ul><li>Maintaining mediums- minimal cost </li></ul>http://www.kardias.com/consulting/Images/HappyBusinessPeople.jpg
  9. 9. Evaluating success <ul><li>G o o g l e analytics </li></ul><ul><ul><li>Tracking the amount of conversation going on </li></ul></ul><ul><li>See of expanding some keywords could help (SEO) </li></ul><ul><li>Keeping track of the amount of followers to Facebook, Twitter, and news emails sign up pages. </li></ul><ul><li>Use feedback as information to help Lulu gorw. </li></ul>
  10. 10. http://misonani.files.wordpress.com/2009/11/misonani-lululemon-yoga1.jpg

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