E5 Marketing

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Marketing basics: who is your market? How do you target them? What does your research say?

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E5 Marketing

  1. 1. OutsourceWhy e5 Marketing?<br />Sandra M. Eisenberg, E5 Marketing <br />
  2. 2. Product Marketing Approaches<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  3. 3. What does pragmatic mean?<br />“The least common thing is common sense ”<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  4. 4. The Pragmatic Framework<br />Chart copyright of Pragmatic Marketing<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  5. 5. Identifying the problem<br />The unstated problem is the elephant in the living room.<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  6. 6. Example: Linksys<br />Tune in to customer needs<br />Not what you THINK they need<br />Linksys made great wired networking products<br />Feature enhancements would have been faster wired products<br />Linksys developed wireless solutions<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  7. 7. The Elephant<br />Tune in to the market<br />Understand the need, not the perceived need<br />AT&T doesn’t see itself as a phone company, but as a COMMUNICATIONS company<br />What are the business problems (of the customer)?<br /><ul><li> ATMs are complex to manage resulting in reduced availability and more repairs
  8. 8. Banks need to deal with massive regulations while still being responsive to customer needs
  9. 9. LISTEN
  10. 10. LISTEN
  11. 11. LISTEN</li></ul>Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  12. 12. Identifying the Market<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  13. 13. Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  14. 14. Market Analysis<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  15. 15. Quantitative Analysis<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  16. 16. Product Strategy<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  17. 17. Product Planning<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  18. 18. Program Strategy<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  19. 19. Sales Readiness<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  20. 20. Channel Support<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />
  21. 21. Your Outsourced Solution<br />E5 Marketing has unparalleled expertise to outsource your product management and product marketing needs.<br />Using the Pragmatic Marketing model we can provide you with every aspect of marketing – or support your existing team as you migrate to the customer focused new age marketing model.<br />We are guided by:<br />eFFICIENCY<br />eXPERIENCE<br />eNTERPRISING ATTITUDE<br />eNERGY, AIMING FOR<br />eVENTS THAT MAXIMIZE ROI<br />eNTHUSIASM, AND AWARENESS THAT ALL WE DO HAS AN IMPACT ON YOUR e-PRESENCE<br />Sandra M. Eisenberg, E5 Marketing © 2008 <br />

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