Noble Roman’s, Inc.               1  BUSINESS REVIEW   AS PRESENTED AT THE ANNUAL     SHAREHOLDER’S MEETING           JUNE...
Brief Review of Business Model                2       A Quick Review ofCompany Brands and Target Markets
Brand Overview                         3 Noble Roman’s Pizza Typically the “Anchor” BrandTuscano’s Subs Created to Expand ...
Primary Business Focus                                 4Non-Traditional Foodservice Locations Locations where there is usu...
Multiple Venue Strategy                              5A venue is similar to a retail channel of distributionEach venue rep...
Examples of Non-Traditional Venues                       6Bowling & Entertainment CentersConvenience StoresUniversitiesHos...
Newest Venue                        7• Grocery Stores
Grocery Unit Growth                               8At last Year’s Shareholder Meeting:   134 Licensing Agreements SignedAt...
Factors Underlying Take-N-Bake Program                     9       Brief Digression into Conditions     Leading Up to Prog...
2010 – 2011 Operating Environment                              10Unique Nature of Recession & Aftermath Limited Access to ...
Crude Oil Prices                    11$140.00$120.00$100.00$80.00                                   Brent Sea$60.00       ...
Corn Prices                  12$8.00$7.00$6.00$5.00$4.00$3.00$2.00$1.00  $-        Dec-09             Current
Block Cheddar Prices                  13$2.50$2.00$1.50$1.00$0.50  $-         Dec-08            Current
The Bottom Line       14Decision Makers Are ExercisingExtreme Caution!
What Kind of Program Fits This Market?                        15Minimal Cost of EntryGreat Sales PotentialHigh Profit Marg...
Noble Roman’s Take-n-Bake Program                       16High Quality Restaurant PizzaOnly Requires $200 in Equipment & S...
Current Take-n-Bake Pizza Varieties                 17
Current Take-n-Bake Marketing Support                  18
Pizza Monster Becomes a Celebrity!                19
Projected NRI Revenue from Take-n-Bake                                    20   $1,800,000   $1,600,000   $1,400,000   $1,2...
Targeting Operators & Distributors                       21Individual Operators Buy Through Our ExistingDistribution Syste...
Stocking Through Grocery Distributors                        22Makes Our Distribution Easier and More FlexibleGives Progra...
Current Grocery Distributors             23
How Grocery Distributors Are Supplied                  24
NRI Gross Profit Per TNB Pizza                      25Approximately $1.12 per pizzaWhen Sold from NRI Distribution System
Recently Implemented               26New Carton-to-Shelf Retail Items
Carton-to-Shelf Retail Items             27
Carton-to-Shelf Retail Items                               28Marginally Increase Sales in Our Deli Displays Increases Size...
Payson, UT    29
Visibility Upon Approach           30
Primary Product Display - Deli              31
Frozen Bread Section – Cheesy Stix                32
Frozen Entrée Section - Lasagna               33
Welcome to Payson, Utah!           34
Paul, ID   35
Visibility Upon Approach           36
Primary Product Display (No Deli)                37
Pasta Sauce and Parmesan Section               38
Welcome to Paul, ID!         39
Jasper, IN – End Cap Display             40
Soon to be Implemented          41  Signature Line of  Specialty Pizzas!
Coming Soon! Signature Specialty Pizzas                        42Big Daddy’s BBQ    Four Cheese       Chicken BBQ   Hawaii...
New Specialty Pizzas                           43Increase Our Deli Spaces FurtherPremium Pricing Ability = Higher Grocer M...
Specialty Pizza Box         44
Some Final Observations               45Will Now Touch Briefly on:     Status of Other Venues      Upcoming Challenges    ...
Other Non-Traditional Venues                             46Continue to Pursue All Other Active Venues asOpportunities Pres...
Challenges Ahead Remain the Same                                47Fragile state of the EconomyRising Commodity Prices Impl...
Current List of Active Prospects is Long!                          48Recent Trade Show Appearances Have ProducedSignifican...
Noble Roman’s, Inc.                                                             49             End of PresentationThe stat...
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Noble Romans Shareholder presentation 2011

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Noble Romans Shareholder presentation 2011

  1. 1. Noble Roman’s, Inc. 1 BUSINESS REVIEW AS PRESENTED AT THE ANNUAL SHAREHOLDER’S MEETING JUNE 22, 2011 Contains 49 Slides
  2. 2. Brief Review of Business Model 2 A Quick Review ofCompany Brands and Target Markets
  3. 3. Brand Overview 3 Noble Roman’s Pizza Typically the “Anchor” BrandTuscano’s Subs Created to Expand Sales Opportunity
  4. 4. Primary Business Focus 4Non-Traditional Foodservice Locations Locations where there is usually an underlying host organization Foodservice is usually ancillary to the host’s primary function Food customers are largely (but not exclusively) “captured” from the existing base of traffic Represent the vast majority of current units As differentiated from a “traditional” location where the brand(s) stand alone in a self-contained facility
  5. 5. Multiple Venue Strategy 5A venue is similar to a retail channel of distributionEach venue represents a target market forprospecting franchisees and licenseesMultiple venues allows for shifting sales efforts basedon market conditions Micro-economic variables such as strategic shifts within a venue Macro—economic variables impacting the entire economy
  6. 6. Examples of Non-Traditional Venues 6Bowling & Entertainment CentersConvenience StoresUniversitiesHospitalsMilitary BasesParks & Attractions
  7. 7. Newest Venue 7• Grocery Stores
  8. 8. Grocery Unit Growth 8At last Year’s Shareholder Meeting: 134 Licensing Agreements SignedAt this Year’s Shareholder Meeting: 675 Licensing Agreements Signed (as of 6/19/2011)
  9. 9. Factors Underlying Take-N-Bake Program 9 Brief Digression into Conditions Leading Up to Program Development
  10. 10. 2010 – 2011 Operating Environment 10Unique Nature of Recession & Aftermath Limited Access to Traditional Financing Bank Lending Equipment Leasing Small Business Financing Commodity Price Pressures Petroleum Agricultural
  11. 11. Crude Oil Prices 11$140.00$120.00$100.00$80.00 Brent Sea$60.00 West Texas$40.00$20.00 $- Dec-08 Current
  12. 12. Corn Prices 12$8.00$7.00$6.00$5.00$4.00$3.00$2.00$1.00 $- Dec-09 Current
  13. 13. Block Cheddar Prices 13$2.50$2.00$1.50$1.00$0.50 $- Dec-08 Current
  14. 14. The Bottom Line 14Decision Makers Are ExercisingExtreme Caution!
  15. 15. What Kind of Program Fits This Market? 15Minimal Cost of EntryGreat Sales PotentialHigh Profit MarginsMinimal Legal HassleSimple to Do
  16. 16. Noble Roman’s Take-n-Bake Program 16High Quality Restaurant PizzaOnly Requires $200 in Equipment & SmallwaresApproximately 50% Margins at SRP of $5.99-$6.99Simple, On-Site Training from RepsFree Marketing PackageOnly Obligated NOT to Misuse Our Ingredients &Products
  17. 17. Current Take-n-Bake Pizza Varieties 17
  18. 18. Current Take-n-Bake Marketing Support 18
  19. 19. Pizza Monster Becomes a Celebrity! 19
  20. 20. Projected NRI Revenue from Take-n-Bake 20 $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $- 2009 Act. 2010 Act. 2011 Proj.** Management Estimate
  21. 21. Targeting Operators & Distributors 21Individual Operators Buy Through Our ExistingDistribution SystemGroceries Are Largely Supplied Through FocusedGrocery Distribution companies
  22. 22. Stocking Through Grocery Distributors 22Makes Our Distribution Easier and More FlexibleGives Program Instant Credibility with OperatorsAllows Us Access to Customer DatabasesPermits Us to Present at Distributor Food Shows
  23. 23. Current Grocery Distributors 23
  24. 24. How Grocery Distributors Are Supplied 24
  25. 25. NRI Gross Profit Per TNB Pizza 25Approximately $1.12 per pizzaWhen Sold from NRI Distribution System
  26. 26. Recently Implemented 26New Carton-to-Shelf Retail Items
  27. 27. Carton-to-Shelf Retail Items 27
  28. 28. Carton-to-Shelf Retail Items 28Marginally Increase Sales in Our Deli Displays Increases Size of Our Display Area Sale of Retail Items Larger Display Area Sells More Pizza Some Opportunity to Place Retail Items ElsewhereOther Potential Sales Opportunities Specialty Food Distributors
  29. 29. Payson, UT 29
  30. 30. Visibility Upon Approach 30
  31. 31. Primary Product Display - Deli 31
  32. 32. Frozen Bread Section – Cheesy Stix 32
  33. 33. Frozen Entrée Section - Lasagna 33
  34. 34. Welcome to Payson, Utah! 34
  35. 35. Paul, ID 35
  36. 36. Visibility Upon Approach 36
  37. 37. Primary Product Display (No Deli) 37
  38. 38. Pasta Sauce and Parmesan Section 38
  39. 39. Welcome to Paul, ID! 39
  40. 40. Jasper, IN – End Cap Display 40
  41. 41. Soon to be Implemented 41 Signature Line of Specialty Pizzas!
  42. 42. Coming Soon! Signature Specialty Pizzas 42Big Daddy’s BBQ Four Cheese Chicken BBQ Hawaiian Hopin’ Jalapeno Parmesan Tomato
  43. 43. New Specialty Pizzas 43Increase Our Deli Spaces FurtherPremium Pricing Ability = Higher Grocer MarginsAdds to Quality Image of Our ProgramPromoting the Program Will . . . Excite Existing Licensees Open the Door to New Prospects
  44. 44. Specialty Pizza Box 44
  45. 45. Some Final Observations 45Will Now Touch Briefly on: Status of Other Venues Upcoming Challenges Significant Opportunity
  46. 46. Other Non-Traditional Venues 46Continue to Pursue All Other Active Venues asOpportunities Present ThemselvesRevamped C-Store Program Offers All the Benefits atSubstantially Reduced InvestmentMilitary Base Opportunities are Out There Must be selective based on current deployments Take a long time to move to opening due to red tapeAttractions/Parks/Entertainment – Some OperatorsStarting to Find Investment Dollars Again
  47. 47. Challenges Ahead Remain the Same 47Fragile state of the EconomyRising Commodity Prices Implementing Creative Strategies Using freight trains to move ingredients Tweaking specifications and procedures
  48. 48. Current List of Active Prospects is Long! 48Recent Trade Show Appearances Have ProducedSignificant Active InterestRecent Solicitations for C-Stores Has Started toGenerate Additional InterestRecent Solicitations for Specialty Distributors ofRetail Products Are Active GOAL: TO MOVE LEADS TO CONSUMATION!
  49. 49. Noble Roman’s, Inc. 49 End of PresentationThe statements contained in this presentation concerning the companys future revenues, profitability, financial resources,market demand and product development are forward-looking statements (as such term is defined in the Private SecuritiesLitigation Reform Act of 1995) relating to the company that are based on the beliefs of the management of the company, aswell as assumptions and estimates made by and information currently available to the companys management. Thecompanys actual results in the future may differ materially from those projected in the forward-looking statements due torisks and uncertainties that exist in the company’s operations and business environment, including, but not limited to, marketacceptance of recently introduced products, competitive factors and pricing pressures, the current litigation with certainformer traditional franchisees, non-renewal of franchise agreements, shifts in market demand, general economic conditionsand other factors including, but not limited to, changes in demand for the companys products, franchises or licenses, thesuccess or failure of individual franchisees and licensees, and changes in prices or supplies of food ingredients and labor aswell. In addition, the company has no previous experience selling its products through retail channels and there can be noassurance that grocers will stock them or that customers will buy them. Should one or more of these risks or uncertaintiesmaterialize, or should underlying assumptions or estimates prove incorrect, actual results may vary materially from thosedescribed herein as anticipated, believed, estimated, expected or intended. The company undertakes no obligations to updatethe information in this presentation for subsequent events.

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