Blogging and social media can significantly change a business and personal life. When done with openness, honesty, and by fostering conversations, blogging can attract thousands of monthly visitors and subscribers to one's blog. High-quality, original content that generates discussion and links from other popular sites leads to greater traffic and recognition for a blog. By paying attention to analytics and comments, a blogger can improve their content and reach.

1. Blogging and social media
- it will change your business. And your life.
http://gapingvoid.com
Eirik Solheim
eirikso.com
eirikso@eirikso.com

2. Tell a story
http://www.eirikso.com/2007/06/03/so-what-happened/

3. social media?
Image credit - Family watching TV: Danielle Sainton
http://www.flickr.com/photos/dapmapmgmp/

4. social media?
Image credit - Concert: Pete Ashton
http://www.flickr.com/photos/peteashton/

5. Image credit - Concert with cellular: Nick Helderman
http://www.flickr.com/photos/nickhelderman/

7. social
Image credit -People at a bar: Phil Hilfiker
http://www.flickr.com/people/hi-phi/

9. Image credit - Logos: Ludwig Gatzke
http://flickr.com/people/stabilo-boss/

10. Traditional
media and
marketing
http://www.eirikso.com/2006/12/22/broadcast-20/

11. http://www.eirikso.com/2006/12/22/broadcast-20/

12. http://www.eirikso.com/2006/12/22/broadcast-20/

13. Traditional
media and
marketing
http://www.eirikso.com/2006/12/22/broadcast-20/

14. Blog. Definition.

15. Blog. Definition.
usability
http://www.eirikso.com/2006/10/09/when-will-a-new-
technology-break-through/

17. Your business

18. Google is important

19. When you want
customers in your shop

21. When you want to
hire the best people

23. Google loves blogs

24. They are updated

25. People link

26. but before blogging will
change your business...

27. you must change your
communication strategy!

28. open
honest
direct
personal
listen
conversation

29. Blog. Definition.
open
honest
direct
personal
listen
conversation

32. Why?

33. My own private place for
technology instructions.

34. “...what to do when your
media center remote
stops working...”
etc...

35. but other people
found them as well.

36. The numbers
30 - 50 000 monthly visitors
Approx. 900 RSS-feed subscribers

37. The prize
Best technology blog 2005, Norway
http://www.eirikso.com/2005/12/06/w00t-this-blog-is-a-winner/

38. The popular stuff

39. Everything you would
ever want to see
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

40. 720 pixels
576 pixels
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

41. http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

42. To put it short:
there are 9,9 million bits in a TV image
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

43. ...meaning:
the total TV images that it is possible to make are:
2
9,9 million
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

46. People go crazy
60 000 in four days
99 comments
...the last one in march 2007
most of the traffic from flabbergast.nl

47. http://www.kornnuts.com/everything/

49. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/

50. How to make
illustrations even if you
can’t draw
http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/

51. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/

52. 20 000 in 15 minutes
...site went down
most of the traffic from digg.com

54. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

55. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

56. 2005
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

57. 60 000 visitors in 3 days
70 000 views on YouTube
30 000 views on iFilm
most of the traffic from boingboing.net and digg.com

58. conclusion

59. Photographic experiment
Geeky mathematics
Creative tutorial

60. Photographic
mathematics
tutorial

61. the real
conclusion

62. high quality
original content

63. when you blog links:
high quality original comments
http://thomashawk.com

64. when you blog links:
high quality original comments
http://thomashawk.com

65. you never know
what will hit the
front pages

66. write an english article...
...just for the traffic
and the google rank
http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/

67. answer all
comments

68. use images

69. http://www.eirikso.com/2007/06/05/close/

70. Use your logs

71. Blog. Definition.
open
honest
direct
personal
listen
conversation

72. Eirik Solheim
eirikso.com
eirikso@eirikso.com
http://gapingvoid.com