Blogging and social media
- it will change your business. And your life.
                                                 ...
Tell a story




http://www.eirikso.com/2007/06/03/so-what-happened/
social media?




  Image credit - Family watching TV: Danielle Sainton
    http://www.flickr.com/photos/dapmapmgmp/
social media?




Image credit - Concert: Pete Ashton
  http://www.flickr.com/photos/peteashton/
Image credit - Concert with cellular: Nick Helderman
  http://www.flickr.com/photos/nickhelderman/
social




Image credit -People at a bar: Phil Hilfiker
  http://www.flickr.com/people/hi-phi/
Image credit - Logos: Ludwig Gatzke
  http://flickr.com/people/stabilo-boss/
Traditional
media and
marketing



http://www.eirikso.com/2006/12/22/broadcast-20/
http://www.eirikso.com/2006/12/22/broadcast-20/
http://www.eirikso.com/2006/12/22/broadcast-20/
Traditional
media and
marketing



http://www.eirikso.com/2006/12/22/broadcast-20/
Blog. Definition.
Blog. Definition.


       usability
http://www.eirikso.com/2006/10/09/when-will-a-new-
             technology-break-through/
Your business
Google is important
When you want
customers in your shop
When you want to
hire the best people
Google loves blogs
They are updated
People link
but before blogging will
change your business...
you must change your
communication strategy!
open
   honest
   direct
  personal
    listen
conversation
Blog. Definition.
      open
     honest
     direct
    personal
      listen
  conversation
Why?
My own private place for
technology instructions.
“...what to do when your
   media center remote
     stops working...”

         etc...
but other people
found them as well.
The numbers
30 - 50 000 monthly visitors




               Approx. 900 RSS-feed subscribers
The prize




                    Best technology blog 2005, Norway


http://www.eirikso.com/2005/12/06/w00t-this-blog-is-...
The popular stuff
Everything you would
   ever want to see




http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
720 pixels


      576 pixels




http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
To put it short:
 there are 9,9 million bits in a TV image



http://www.eirikso.com/2005/05/24/everything-you-would-ever-...
...meaning:
the total TV images that it is possible to make are:




                       2
                            ...
People go crazy
                                          60 000 in four days




 99 comments
 ...the last one in march 2...
http://www.kornnuts.com/everything/
http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
How to make
illustrations even if you
can’t draw




http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-y...
http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
20 000 in 15 minutes
...site went down


                  most of the traffic from digg.com
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
2005
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
60 000 visitors in 3 days
70 000 views on YouTube
30 000 views on iFilm



  most of the traffic from boingboing.net and di...
conclusion
Photographic experiment


Geeky mathematics


           Creative tutorial
Photographic
   mathematics
           tutorial
the real
conclusion
high quality
original content
when you blog links:
high quality original comments




   http://thomashawk.com
when you blog links:
high quality original comments




   http://thomashawk.com
you never know
what will hit the
  front pages
write an english article...




                                             ...just for the traffic
                      ...
answer all
comments
use images
http://www.eirikso.com/2007/06/05/close/
Use your logs
Blog. Definition.
      open
     honest
     direct
    personal
      listen
  conversation
Eirik Solheim
                                              eirikso.com
eirikso@eirikso.com




                      http...
Blogres2007
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Blogres2007

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My presentation from Blogres 2007 in Ljubljana, Slovenia.

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Blogres2007

  1. 1. Blogging and social media - it will change your business. And your life. http://gapingvoid.com Eirik Solheim eirikso.com eirikso@eirikso.com
  2. 2. Tell a story http://www.eirikso.com/2007/06/03/so-what-happened/
  3. 3. social media? Image credit - Family watching TV: Danielle Sainton http://www.flickr.com/photos/dapmapmgmp/
  4. 4. social media? Image credit - Concert: Pete Ashton http://www.flickr.com/photos/peteashton/
  5. 5. Image credit - Concert with cellular: Nick Helderman http://www.flickr.com/photos/nickhelderman/
  6. 6. social Image credit -People at a bar: Phil Hilfiker http://www.flickr.com/people/hi-phi/
  7. 7. Image credit - Logos: Ludwig Gatzke http://flickr.com/people/stabilo-boss/
  8. 8. Traditional media and marketing http://www.eirikso.com/2006/12/22/broadcast-20/
  9. 9. http://www.eirikso.com/2006/12/22/broadcast-20/
  10. 10. http://www.eirikso.com/2006/12/22/broadcast-20/
  11. 11. Traditional media and marketing http://www.eirikso.com/2006/12/22/broadcast-20/
  12. 12. Blog. Definition.
  13. 13. Blog. Definition. usability http://www.eirikso.com/2006/10/09/when-will-a-new- technology-break-through/
  14. 14. Your business
  15. 15. Google is important
  16. 16. When you want customers in your shop
  17. 17. When you want to hire the best people
  18. 18. Google loves blogs
  19. 19. They are updated
  20. 20. People link
  21. 21. but before blogging will change your business...
  22. 22. you must change your communication strategy!
  23. 23. open honest direct personal listen conversation
  24. 24. Blog. Definition. open honest direct personal listen conversation
  25. 25. Why?
  26. 26. My own private place for technology instructions.
  27. 27. “...what to do when your media center remote stops working...” etc...
  28. 28. but other people found them as well.
  29. 29. The numbers 30 - 50 000 monthly visitors Approx. 900 RSS-feed subscribers
  30. 30. The prize Best technology blog 2005, Norway http://www.eirikso.com/2005/12/06/w00t-this-blog-is-a-winner/
  31. 31. The popular stuff
  32. 32. Everything you would ever want to see http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  33. 33. 720 pixels 576 pixels http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  34. 34. http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  35. 35. To put it short: there are 9,9 million bits in a TV image http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  36. 36. ...meaning: the total TV images that it is possible to make are: 2 9,9 million http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  37. 37. People go crazy 60 000 in four days 99 comments ...the last one in march 2007 most of the traffic from flabbergast.nl
  38. 38. http://www.kornnuts.com/everything/
  39. 39. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  40. 40. How to make illustrations even if you can’t draw http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  41. 41. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  42. 42. 20 000 in 15 minutes ...site went down most of the traffic from digg.com
  43. 43. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  44. 44. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  45. 45. 2005 http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  46. 46. 60 000 visitors in 3 days 70 000 views on YouTube 30 000 views on iFilm most of the traffic from boingboing.net and digg.com
  47. 47. conclusion
  48. 48. Photographic experiment Geeky mathematics Creative tutorial
  49. 49. Photographic mathematics tutorial
  50. 50. the real conclusion
  51. 51. high quality original content
  52. 52. when you blog links: high quality original comments http://thomashawk.com
  53. 53. when you blog links: high quality original comments http://thomashawk.com
  54. 54. you never know what will hit the front pages
  55. 55. write an english article... ...just for the traffic and the google rank http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/
  56. 56. answer all comments
  57. 57. use images
  58. 58. http://www.eirikso.com/2007/06/05/close/
  59. 59. Use your logs
  60. 60. Blog. Definition. open honest direct personal listen conversation
  61. 61. Eirik Solheim eirikso.com eirikso@eirikso.com http://gapingvoid.com

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