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Blogres2007

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My presentation from Blogres 2007 in Ljubljana, Slovenia.

My presentation from Blogres 2007 in Ljubljana, Slovenia.

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  • 1. Blogging and social media - it will change your business. And your life. http://gapingvoid.com Eirik Solheim eirikso.com eirikso@eirikso.com
  • 2. Tell a story http://www.eirikso.com/2007/06/03/so-what-happened/
  • 3. social media? Image credit - Family watching TV: Danielle Sainton http://www.flickr.com/photos/dapmapmgmp/
  • 4. social media? Image credit - Concert: Pete Ashton http://www.flickr.com/photos/peteashton/
  • 5. Image credit - Concert with cellular: Nick Helderman http://www.flickr.com/photos/nickhelderman/
  • 6. social Image credit -People at a bar: Phil Hilfiker http://www.flickr.com/people/hi-phi/
  • 7. Image credit - Logos: Ludwig Gatzke http://flickr.com/people/stabilo-boss/
  • 8. Traditional media and marketing http://www.eirikso.com/2006/12/22/broadcast-20/
  • 9. http://www.eirikso.com/2006/12/22/broadcast-20/
  • 10. http://www.eirikso.com/2006/12/22/broadcast-20/
  • 11. Traditional media and marketing http://www.eirikso.com/2006/12/22/broadcast-20/
  • 12. Blog. Definition.
  • 13. Blog. Definition. usability http://www.eirikso.com/2006/10/09/when-will-a-new- technology-break-through/
  • 14. Your business
  • 15. Google is important
  • 16. When you want customers in your shop
  • 17. When you want to hire the best people
  • 18. Google loves blogs
  • 19. They are updated
  • 20. People link
  • 21. but before blogging will change your business...
  • 22. you must change your communication strategy!
  • 23. open honest direct personal listen conversation
  • 24. Blog. Definition. open honest direct personal listen conversation
  • 25. Why?
  • 26. My own private place for technology instructions.
  • 27. “...what to do when your media center remote stops working...” etc...
  • 28. but other people found them as well.
  • 29. The numbers 30 - 50 000 monthly visitors Approx. 900 RSS-feed subscribers
  • 30. The prize Best technology blog 2005, Norway http://www.eirikso.com/2005/12/06/w00t-this-blog-is-a-winner/
  • 31. The popular stuff
  • 32. Everything you would ever want to see http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  • 33. 720 pixels 576 pixels http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  • 34. http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  • 35. To put it short: there are 9,9 million bits in a TV image http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  • 36. ...meaning: the total TV images that it is possible to make are: 2 9,9 million http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/
  • 37. People go crazy 60 000 in four days 99 comments ...the last one in march 2007 most of the traffic from flabbergast.nl
  • 38. http://www.kornnuts.com/everything/
  • 39. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  • 40. How to make illustrations even if you can’t draw http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  • 41. http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/
  • 42. 20 000 in 15 minutes ...site went down most of the traffic from digg.com
  • 43. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  • 44. http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  • 45. 2005 http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
  • 46. 60 000 visitors in 3 days 70 000 views on YouTube 30 000 views on iFilm most of the traffic from boingboing.net and digg.com
  • 47. conclusion
  • 48. Photographic experiment Geeky mathematics Creative tutorial
  • 49. Photographic mathematics tutorial
  • 50. the real conclusion
  • 51. high quality original content
  • 52. when you blog links: high quality original comments http://thomashawk.com
  • 53. when you blog links: high quality original comments http://thomashawk.com
  • 54. you never know what will hit the front pages
  • 55. write an english article... ...just for the traffic and the google rank http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/
  • 56. answer all comments
  • 57. use images
  • 58. http://www.eirikso.com/2007/06/05/close/
  • 59. Use your logs
  • 60. Blog. Definition. open honest direct personal listen conversation
  • 61. Eirik Solheim eirikso.com eirikso@eirikso.com http://gapingvoid.com