Blogging and social media
Eirik Solheim
Norwegian Broadcasting Corporation
eirikso@eirikso.com
www.eirikso.com
http://www.eirikso.com/2006/05/15/predicting-the-future/

Tell a story
http://www.eirikso.com/2007/06/03/so-what-happened/

http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/

2005
http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/

eirikso.com

eirikso.com

eirikso.com

social media?
Image credit - Family watching TV: Danielle Sainton
http://www.flickr.com/photos/dapmapmgmp/

social media?
Image credit - Concert: Pete Ashton
http://www.flickr.com/photos/peteashton/

Image credit - Concert with cellular: Nick Helderman
http://www.flickr.com/photos/nickhelderman/

social
Image credit - Cafe in Ljubljana - Eirik Solheim
http://eirikso.smugmug.com

social
Image credit - Cafe in Ljubljana - Eirik Solheim
http://eirikso.smugmug.com

Image credit - Logos: Ludwig Gatzke
http://flickr.com/people/stabilo-boss/

Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

Image credit - Snowkiting - Marius Arnesen
http://happygolucky.no

“To do some
facebooksofting”
http://eirikso.com/2007/11/05/facebooksofting/

Traditional
media and
marketing
http://eirikso.com/2006/12/22/broadcast-20/

http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/

http://www.eirikso.com/2006/10/11/content-isnt-king/

http://eirikso.com/2006/10/30/the-conversation-society/

http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

http://www.eirikso.com/2006/12/22/broadcast-20/

Traditional
media and
marketing
http://www.eirikso.com/2006/12/22/broadcast-20/

Blog. Definition.

Blog. Definition.
usability
http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/

http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/

democratization of production

democratization of distribution
http://www.eirikso.com/2006/05/18/commercials-gone-wild/

the discussion and
the creativity

one year outside a window...
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

The discussion,
the creativity,
and the attention.
...is good for your business.
http://www.eirikso.com/2006/10/15/five-ways-to-check-a-web-site/

but before blogging will
change your business...

you must change your
communication strategy!

open
honest
direct
personal
listen
conversation

Blog. Definition.
open
honest
direct
personal
listen
conversation

high quality
original content

patience

answer all
comments

use images

http://www.eirikso.com/2007/06/05/close/

Use your logs

write an english article...
...just for the traffic
and the google rank
http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/

http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/

Heinrich Stammler
http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/

the front page

Air+
Web
Start Pilot Prod.

Air+
Web
Start Pilot Prod.

Video answer: http://youtube.com/watch?v=5v7Z6th9Olo

http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/
More from Heinrich Stammler:
Interview with stammler: http://youtube.com/watch?v=mclvMMH4LX4
The beer situation: http://youtube.com/watch?v=7zycjTsOZFA

http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/

possibility
not fear
eirik.solheim@nrk.no
www.eirikso.com
www.nrkbeta.no