Back to the future

Back to the future What’s so social about new media? Eirik Solheim NRK eirikso@eirikso.com www.eirikso.com

TV-watching: dramatic decrease the TV channels are simply too bad and people prefer the internet

Age 20-29 20% down

some history in the wall

Relevant link: http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

quot;To ﬁnd something comparable, you have to go back 500 years to the printing press, the birth of mass media... ...Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control.quot; http://www.wired.com/wired/archive/14.07/murdoch.html

http://www.wired.com/wired/archive/14.07/murdoch.html

traditional media companies MTV CNN BBC http://www.eirikso.com/2006/10/30/the-conversation-society/

new media companies MySpace YouTube Digg http://www.eirikso.com/2006/10/30/the-conversation-society/

YouTube vs. MTV http://www.eirikso.com/2006/10/30/the-conversation-society/

...anything in common?

people produce organize communicate control Relevant link: http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

democratization of production Relevant links: http://www.eirikso.com/2006/05/16/the-convergence-that-makes-things-difﬁcult/

democratization of distribution http://www.eirikso.com/2006/12/22/broadcast-20/

the information society the information superhighway

the conversation society http://www.eirikso.com/2006/10/30/the-conversation-society/

the conversation society http://www.eirikso.com/2005/06/26/legal-threats-and-the-internet/ http://www.eirikso.com/2006/06/16/the-power-of-citizen-journalism/

“Content isn't king. Conversation is king. Content is just something to talk about.” - Cory Doctorow http://www.eirikso.com/2006/10/11/content-isnt-king/

“social media”

social media? Image credit - Family watching TV: Danielle Sainton http://www.ﬂickr.com/photos/dapmapmgmp/

social media? Image credit - Concert: Pete Ashton http://www.ﬂickr.com/photos/peteashton/

Image credit - Concert with cellular: Nick Helderman http://www.ﬂickr.com/photos/nickhelderman/

social Image credit -People at a bar: Phil Hilﬁker http://www.ﬂickr.com/people/hi-phi/

Image credit - Logos: Ludwig Gatzke http://ﬂickr.com/people/stabilo-boss/

Image credit: Snowkiting, rider: Bjorn Kaupang Photo: Marius Arnesen http://www.happygolucky.no

“To do some facebooksofting”

social editors

what about owning the whole bar?

social production and control

http://digg.com/

d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.

d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 it’s a code that is secret Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.

d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 it’s a code that is used to be secret Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.

...in order for Digg to survive, it must abide by the law. ...we decided to comply and remove the stories with the code.

the community takes control

If we lose, then what the hell, at least we died trying. http://blog.digg.com/?p=74

Blendtec

http://willitblend.com

possibility not fear eirikso@eirikso.com www.eirikso.com

http://eirikso.com	7
http://blogg.verdiverkstedet.no	6
http://www.blogres.si	4
http://eng.blogres.si	3
http://aleksander.secondbrain.com	2

Back to the future

by eirikso on May 10, 2007

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Back to the future — Presentation Transcript