Back to the future
What’s so social about new media?




Eirik Solheim
NRK
eirikso@eirikso.com
www.eirikso.com
TV-watching:
     dramatic
     decrease
      the TV channels are
       simply too bad and
people prefer the internet
Age 20-29
20% down
some history
        in the wall
Relevant link:
http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
Relevant link:
http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
quot;To find something comparable, you have to go
   back 500 years to the printing press, the birth
   of mass media... .....
http://www.wired.com/wired/archive/14.07/murdoch.html
traditional media companies



          MTV             CNN             BBC




http://www.eirikso.com/2006/10/30/the-con...
new media companies



        MySpace         YouTube           Digg




http://www.eirikso.com/2006/10/30/the-conversati...
YouTube vs. MTV




http://www.eirikso.com/2006/10/30/the-conversation-society/
...anything in
    common?
people
           produce
           organize
         communicate
           control

Relevant link:
http://www.eirikso.c...
democratization of production




 Relevant links:
 http://www.eirikso.com/2006/05/16/the-convergence-that-makes-things-di...
democratization of distribution




       http://www.eirikso.com/2006/12/22/broadcast-20/
the information society


the information
superhighway
the conversation society




   http://www.eirikso.com/2006/10/30/the-conversation-society/
the conversation society




  http://www.eirikso.com/2005/06/26/legal-threats-and-the-internet/

  http://www.eirikso.com...
“Content isn't king. Conversation is king.
Content is just something to talk about.”

                                    ...
“social media”
social media?




Image credit - Family watching TV: Danielle Sainton
  http://www.flickr.com/photos/dapmapmgmp/
social media?




Image credit - Concert: Pete Ashton
  http://www.flickr.com/photos/peteashton/
Image credit - Concert with cellular: Nick Helderman
  http://www.flickr.com/photos/nickhelderman/
social




Image credit -People at a bar: Phil Hilfiker
  http://www.flickr.com/people/hi-phi/
Image credit - Logos: Ludwig Gatzke
  http://flickr.com/people/stabilo-boss/
Image credit: Snowkiting, rider: Bjorn Kaupang
Photo: Marius Arnesen
  http://www.happygolucky.no
“To do some
facebooksofting”
social editors
what about owning
 the whole bar?
social production
   and control
http://digg.com/
d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1




   Note: the code is not the actual one. I don’t
   want this presenta...
d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1




it’s a code that
         is secret
   Note: the code is not the actua...
d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1




it’s a code that
         is used to be secret
   Note: the code is no...
...in order for Digg to survive, it must
abide by the law.

       ...we decided to comply and
remove the stories with the...
the community takes
      control
If we lose, then what
               the hell, at least we
               died trying.
http://blog.digg.com/?p=74
Blendtec
http://willitblend.com
possibility
not fear   eirikso@eirikso.com
               www.eirikso.com
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Back to the future

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Eirik Solheim's presentation at EBU Connect 2007 in Lucerne.

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Back to the future

  1. 1. Back to the future What’s so social about new media? Eirik Solheim NRK eirikso@eirikso.com www.eirikso.com
  2. 2. TV-watching: dramatic decrease the TV channels are simply too bad and people prefer the internet
  3. 3. Age 20-29 20% down
  4. 4. some history in the wall
  5. 5. Relevant link: http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
  6. 6. Relevant link: http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
  7. 7. quot;To find something comparable, you have to go back 500 years to the printing press, the birth of mass media... ...Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control.quot; http://www.wired.com/wired/archive/14.07/murdoch.html
  8. 8. http://www.wired.com/wired/archive/14.07/murdoch.html
  9. 9. traditional media companies MTV CNN BBC http://www.eirikso.com/2006/10/30/the-conversation-society/
  10. 10. new media companies MySpace YouTube Digg http://www.eirikso.com/2006/10/30/the-conversation-society/
  11. 11. YouTube vs. MTV http://www.eirikso.com/2006/10/30/the-conversation-society/
  12. 12. ...anything in common?
  13. 13. people produce organize communicate control Relevant link: http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
  14. 14. democratization of production Relevant links: http://www.eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/
  15. 15. democratization of distribution http://www.eirikso.com/2006/12/22/broadcast-20/
  16. 16. the information society the information superhighway
  17. 17. the conversation society http://www.eirikso.com/2006/10/30/the-conversation-society/
  18. 18. the conversation society http://www.eirikso.com/2005/06/26/legal-threats-and-the-internet/ http://www.eirikso.com/2006/06/16/the-power-of-citizen-journalism/
  19. 19. “Content isn't king. Conversation is king. Content is just something to talk about.” - Cory Doctorow http://www.eirikso.com/2006/10/11/content-isnt-king/
  20. 20. “social media”
  21. 21. social media? Image credit - Family watching TV: Danielle Sainton http://www.flickr.com/photos/dapmapmgmp/
  22. 22. social media? Image credit - Concert: Pete Ashton http://www.flickr.com/photos/peteashton/
  23. 23. Image credit - Concert with cellular: Nick Helderman http://www.flickr.com/photos/nickhelderman/
  24. 24. social Image credit -People at a bar: Phil Hilfiker http://www.flickr.com/people/hi-phi/
  25. 25. Image credit - Logos: Ludwig Gatzke http://flickr.com/people/stabilo-boss/
  26. 26. Image credit: Snowkiting, rider: Bjorn Kaupang Photo: Marius Arnesen http://www.happygolucky.no
  27. 27. “To do some facebooksofting”
  28. 28. social editors
  29. 29. what about owning the whole bar?
  30. 30. social production and control
  31. 31. http://digg.com/
  32. 32. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.
  33. 33. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 it’s a code that is secret Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.
  34. 34. d4-42-f3-a4-56-dd-84-99-f2-ba-45-2c-93-f4-82-b1 it’s a code that is used to be secret Note: the code is not the actual one. I don’t want this presentation to be deleted from SlideShare because it contains the code.
  35. 35. ...in order for Digg to survive, it must abide by the law. ...we decided to comply and remove the stories with the code.
  36. 36. the community takes control
  37. 37. If we lose, then what the hell, at least we died trying. http://blog.digg.com/?p=74
  38. 38. Blendtec
  39. 39. http://willitblend.com
  40. 40. possibility not fear eirikso@eirikso.com www.eirikso.com

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