Perspectives On eCommerce In Argentina
› Zia Daniell Wigder
› Vice President and Research Director
› 18 September 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited 2
Agenda
› eCommerce in Argentina: Setting the stage
› Trends that...
© 2013 Forrester Research, Inc. Reproduction Prohibited 3
Agenda
› eCommerce in Argentina: Setting the
stage
› Trends that...
Argentina’s online retail CAGR is higher
than that of Mexico or Brazil
Note: Forecasts do not
include travel,
automotive s...
Argentina’s adoption path is largely typical
Online shoppers in Argentina purchase
across a variety of categories online
1. Event tickets
2. Computers and peripherals
...
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
Agenda
› eCommerce in Argentina: Setting the stage
› Trends that...
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
Trends that are set to disrupt
eCommerce
Increased use of mobile...
Smartphone penetration is quite high
Source: Kleiner Perkins Caulfield Byers Internet Trends 2013 Presentation
However, recent studies highlight that
mobile commerce is limited today
Source Ericsson Consumer Insight Summary Report, “...
But the power of mobile is not just
about this…
Source: Elle.com
…the power of mobile is context
Source: Mobify, fingerfood.5thfinger.com
© 2013 Forrester Research, Inc. Reproduction Prohibited 13
Trends that are set to disrupt
eCommerce
Increased use of mobil...
Marketplaces are now widespread
Amazon charges hefty commissions
from marketplace sellers
© 2013 Forrester Research, Inc. Reproduction Prohibited 16
Trends that are set to disrupt
eCommerce
Increased use of mobil...
Fulfillment models are shifting
Stores are now
distribution centers
Alternative delivery points
are increasingly common
De...
© 2013 Forrester Research, Inc. Reproduction Prohibited 18
Trends that are set to disrupt
eCommerce
Increased use of mobil...
Channels are being collapsed
Online channel Multichannel
+
+
Omnichannel
One
customer,
one P&L?
© 2013 Forrester Research, Inc. Reproduction Prohibited 20
Agenda
› eCommerce in Argentina: Setting the stage
› Trends tha...
© 2013 Forrester Research, Inc. Reproduction Prohibited 21
Summary
› The online retail market in Argentina is
growing rapi...
Thank you / Gracias
Zia Daniell Wigder
+1 212.857.0792
zwigder@forrester.com
@zdwigder
www.forrester.com
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Presentación: Zia Daniell Wigder - eCommerce Day Buenos Aires 2013

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Diapositivas de Zia Daniell Wigder presentadas en el eCommerce Day Buenos Aires 2013 dentro del taller "PLENARIO II :: Perspectivas del eCommerce en Argentina y la Región para el 2013"

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Presentación: Zia Daniell Wigder - eCommerce Day Buenos Aires 2013

  1. 1. Perspectives On eCommerce In Argentina › Zia Daniell Wigder › Vice President and Research Director › 18 September 2013
  2. 2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2 Agenda › eCommerce in Argentina: Setting the stage › Trends that are set to disrupt eCommerce in Latin America (and around the globe) › Summary
  3. 3. © 2013 Forrester Research, Inc. Reproduction Prohibited 3 Agenda › eCommerce in Argentina: Setting the stage › Trends that are set to disrupt eCommerce in Latin America (and around the globe) › Summary
  4. 4. Argentina’s online retail CAGR is higher than that of Mexico or Brazil Note: Forecasts do not include travel, automotive sales or B2B online sales
  5. 5. Argentina’s adoption path is largely typical
  6. 6. Online shoppers in Argentina purchase across a variety of categories online 1. Event tickets 2. Computers and peripherals 3. Consumer electronics 4. Clothing and accessories 5. Music 6. Books 7. Computer software 8. Videos Source: Forrester Research Consumer Technographics, Metropolitan Argentina 2013 15. Food and grocery In Brazil, the top category is consumer electronics. In the US, it’s clothing and accessories. Top responses to the question: “In the past three months, which of these products have you purchased online?” (Total of 28 categories included)
  7. 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7 Agenda › eCommerce in Argentina: Setting the stage › Trends that are set to disrupt eCommerce in Latin America (and around the globe) › Summary
  8. 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8 Trends that are set to disrupt eCommerce Increased use of mobile devices
  9. 9. Smartphone penetration is quite high Source: Kleiner Perkins Caulfield Byers Internet Trends 2013 Presentation
  10. 10. However, recent studies highlight that mobile commerce is limited today Source Ericsson Consumer Insight Summary Report, “M-Commerce in Latin America”, June 2013
  11. 11. But the power of mobile is not just about this… Source: Elle.com
  12. 12. …the power of mobile is context Source: Mobify, fingerfood.5thfinger.com
  13. 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13 Trends that are set to disrupt eCommerce Increased use of mobile devices Marketplaces as revenue drivers
  14. 14. Marketplaces are now widespread
  15. 15. Amazon charges hefty commissions from marketplace sellers
  16. 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 16 Trends that are set to disrupt eCommerce Increased use of mobile devices Diversification of fulfillment models Marketplaces as revenue drivers
  17. 17. Fulfillment models are shifting Stores are now distribution centers Alternative delivery points are increasingly common Delivery timeframes are shrinking Source: Engadget, PopUpCity.net Urban areas receive preferential treatment
  18. 18. © 2013 Forrester Research, Inc. Reproduction Prohibited 18 Trends that are set to disrupt eCommerce Increased use of mobile devices Diversification of fulfillment models Marketplaces as revenue drivers Channel collapse
  19. 19. Channels are being collapsed Online channel Multichannel + + Omnichannel One customer, one P&L?
  20. 20. © 2013 Forrester Research, Inc. Reproduction Prohibited 20 Agenda › eCommerce in Argentina: Setting the stage › Trends that are set to disrupt eCommerce in Latin America (and around the globe) › Summary
  21. 21. © 2013 Forrester Research, Inc. Reproduction Prohibited 21 Summary › The online retail market in Argentina is growing rapidly, with the market set to double in just four years › Online shoppers buy across a wide variety of categories in Argentina – and not just traditional “early-stage” ones › Mobile, marketplaces, fulfillment shifts and channel collapse will all make a mark on the eCommerce markets of Latin America
  22. 22. Thank you / Gracias Zia Daniell Wigder +1 212.857.0792 zwigder@forrester.com @zdwigder www.forrester.com
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