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Expectation and Visual Stimuli
Hypothesis This thesis presents the hypothesis that unanticipated stimuli in public spaces may increase engagement and communication.  Public spaces are filled with barrage of information that sometimes our minds cannot fully process it all.  High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled.  Such hypothesis could open a new channel for increasing engagement against the desensitization due to information overload.  ,[object Object]
[object Object],“ The mind is not a camera” -Stephen Kosslyn, Psychologist
Inattentional Blindness  is  a failure to see an object because attention is not focused on it.  ,[object Object]
[object Object],Looking but not Seeing
Dazzle Camouflage ,[object Object]
Mid 20th Century Ads “ Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.” -Vance Packard, “The Hidden Persuaders” ,[object Object]
[object Object]
Public Space ,[object Object],“ The design of space carries power: the configuration of the built environment (space) influences human interactions.” -Jonas B. Rodin, “The Structure of Public Space”
[object Object],Christo and Jeanne-Claude
[object Object],Project Idea Overwhelming visual stimuli could cancel communication instead of engaging the viewers Multi-sensory public engagement  in communication purposes
Thank You

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