Thesis1 ppt

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Thesis1 ppt

  1. 1. Expectation and Visual Stimuli
  2. 2. Hypothesis This thesis presents the hypothesis that unanticipated stimuli in public spaces may increase engagement and communication. Public spaces are filled with barrage of information that sometimes our minds cannot fully process it all. High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled. Such hypothesis could open a new channel for increasing engagement against the desensitization due to information overload. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>
  3. 3. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>“ The mind is not a camera” -Stephen Kosslyn, Psychologist
  4. 4. Inattentional Blindness is a failure to see an object because attention is not focused on it. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>
  5. 5. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>Looking but not Seeing
  6. 6. Dazzle Camouflage <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>
  7. 7. Mid 20th Century Ads “ Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.” -Vance Packard, “The Hidden Persuaders” <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>
  8. 8. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>
  9. 9. Public Space <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>“ The design of space carries power: the configuration of the built environment (space) influences human interactions.” -Jonas B. Rodin, “The Structure of Public Space”
  10. 10. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>Christo and Jeanne-Claude
  11. 11. <ul><ul><ul><ul><ul><li>Hypothesis Perceptual Research Depth Approach Public Space Project Idea </li></ul></ul></ul></ul></ul>Project Idea Overwhelming visual stimuli could cancel communication instead of engaging the viewers Multi-sensory public engagement in communication purposes
  12. 12. Thank You

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