Session 2: Elizabeth Taber LibraryHow to Start a WordPress Blog• What makes a blog post different from traditional writing (newspaper or magazine)• Strategies for organizing your blog• Stumbling blocks for bloggers www.eileenlonergan.com
What makes a blog post different fromtraditional writing?• Digital Format• Options for delivering your content – Writing – Video | Images – Audio• You don’t have an editor or deadlines, you are self guided• Instant feedback (via comments and social sharing)• Frequency www.eileenlonergan.com
Organizing Your Blog• Think of your blog as your television network. You want an overall Theme: The Golf Chanel is Golf, Food Network is Food, Bravo is a mix of crafted reality shows about women and style programming.• Your network needs programs. These programs (shows) are your categories: For a cooking blog categories could be: Technique, Recipes, Tools, Stories, Shopping, Master Chefs and Parties.• Eight categories is probably your max.• Episodes: your blog posts. Within the category of Shopping on your cooking blog, you could cover: How to Select an Avocado, Which Items to Buy in Bulk, Great Finds at Costco, What to Know About Buying Fresh Lobster, What is in Season Now, etc• Rotate your categories and rotate your method of delivery.• If you are most comfortable with one thing, stick with it.• Consider filming yourself in the isle of Costco looking over the avacados and showing how you pick the best one.• Take lots of photos – posts with images tend to be read and shared more frequently than posts without a visual www.eileenlonergan.com
Strategies for Your Blog• Be consistent• You need to blog on a regular basis. Once a month is not enough, daily is not too much• Have a plan • Create an editorial calendar and stick with it• Vary your delivery, content creation is not only restricted to writing articles. • Video • Audio (podcast) • Blog • Photos/Images • info graphic• Look at your stats • If a post does well, or a topic is success for you, consider doing more on this topic or with that format• Consider partnerships (guest bloggers)• Popular posts are How To and Behind the Scenes• FAQs are great blog posts - any time you get a question turn it into a blog post• Give credit - if you are referencing another blog post or an idea or an image, give a credit or mention. This actually feeds the conversation• Be human• Encourage feedback• Be brave www.eileenlonergan.com
Sticking Spots for Bloggers Perfection + = www.eileenlonergan.com
FAQ’s• What is the ideal length of a blog post? Between 250 - 1000 words Note: This is a guideline, you need tofigure out what works for you and your audience• What is most important? Your title! Be clever, yet make sure it relates to your post. Also, people really like a visual, use a great image. www.eileenlonergan.com
Articles I Have Written that May Help• The Bloggers Sophomore Slump• My 125th blog post, what I have learned• Guest Blogging• Word of Mouse www.eileenlonergan.com
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