Solutions That Perform for You<br />Purls of Wisdom<br />Combining the Power of Internet with Direct Marketing Mail Campai...
Solutions That Perform for You<br />   Statistics and Trends<br /><ul><li>According to the DMA 33 % of people respond to d...
Personalization, one-to-one communication and relevance can increase the response rate up to 500%
92% of consumers say they regularly research products, services and companies online before they buy</li></ul>This is why…...
Solutions That Perform for You<br />What is a PURL?<br /><ul><li>Online personalization like never before!
In the digital world, a PURL is a unique Personalized URL or Web address personalized for each customer or prospect
Example of a PURL that incorporates the recipient’s name:</li></ul>     www.website.com/jeff0001<br />
Solutions That Perform for You<br />What are the benefits of PURLs?<br /><ul><li>Increased Response | Lift response rates ...
Highly targeted | Reach respondents with variable data  and images
Creative Opportunity | Appeal to segments
Multi-media marketing | Integrate and expand the direct  mail message or offer
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Solutions That Perform For Your Purl

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A powerpoint presentation outlining the benefits and usefulness of PURL\'s as part of your marketing efforts.

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Solutions That Perform For Your Purl

  1. 1.
  2. 2. Solutions That Perform for You<br />Purls of Wisdom<br />Combining the Power of Internet with Direct Marketing Mail Campaigns<br />
  3. 3. Solutions That Perform for You<br /> Statistics and Trends<br /><ul><li>According to the DMA 33 % of people respond to direct mail by going online
  4. 4. Personalization, one-to-one communication and relevance can increase the response rate up to 500%
  5. 5. 92% of consumers say they regularly research products, services and companies online before they buy</li></ul>This is why…<br /> Personalized URLs (PURLS) are the answer!<br />
  6. 6. Solutions That Perform for You<br />What is a PURL?<br /><ul><li>Online personalization like never before!
  7. 7. In the digital world, a PURL is a unique Personalized URL or Web address personalized for each customer or prospect
  8. 8. Example of a PURL that incorporates the recipient’s name:</li></ul> www.website.com/jeff0001<br />
  9. 9. Solutions That Perform for You<br />What are the benefits of PURLs?<br /><ul><li>Increased Response | Lift response rates at least 2x typically
  10. 10. Highly targeted | Reach respondents with variable data and images
  11. 11. Creative Opportunity | Appeal to segments
  12. 12. Multi-media marketing | Integrate and expand the direct  mail message or offer
  13. 13. Track & Manage | Capture real-time activity
  14. 14. One-to-one communication | Builds relationships and  creates loyalty
  15. 15. Instant Measurable results | Analysis for future campaigns
  16. 16. Actionable results | Drive customers to your website and  physical locations
  17. 17. Sales Opportunity | Route leads to sales representatives for immediate follow up</li></li></ul><li>Solutions That Perform for You<br />How to use PURLs<br />PURLS can be part of an ongoing integrated communications program or they can be used as a feedback and lead generation mechanism for a one-time direct mailing program<br />
  18. 18. Solutions That Perform for You<br />SEND A DIRECT MAIL PIECE<br /><ul><li>Include the recipient’s PURL in the traditional direct mail piece
  19. 19. When receiving the direct mail piece, the recipient will go online, type their URL and access their own Web page with information relevant and unique to them</li></li></ul><li>Solutions That Perform for You<br />How to use PURLs<br />RECIPIENT VISITS THEIR PURL SITE<br /><ul><li>Information from the database is used to tailor the Web page experience to the specific recipient – messaging and content is individual, relevant and timely
  20. 20. Personalization ranges from the recipient’s first and last name and contact details to relevant messaging, service offerings and choice of images</li></li></ul><li>Solutions That Perform for You<br /><ul><li>The prospect visits their PURL landing page which entices them to register or find out more information about the offer
  21. 21. A Questionnaire page can capture information relative to a specific campaign
  22. 22. The Registration page captures or confirms profile information about the recipient
  23. 23. A Thank You page thanks the prospect for the visit and provides useful follow-up information</li></li></ul><li>Solutions That Perform for You<br />How to use PURLs<br />TRACK THE RESULTS<br /><ul><li> Track the online activity – Capture the visits to the personalized landing page</li></ul>DATABASE<br /><ul><li>Gather new information to update your database – Use data captured to tailor the Web site or future communications with product offerings and sales messages that are more relevant to each individual</li></li></ul><li>Solutions That Perform for You<br />Challenge:<br />Update the contact details of clients working with Direct Mail<br />Strategy:<br />Send out direct mail piece with a BRC and a PURL to capture the recipient’s information<br />Create a personalized landing page for each recipient with their pre-populated information to update<br />Results:<br />22.05% response rate online<br />
  24. 24. Solutions That Perform for You<br />Looking for Marketing solutions? <br />SilverState Marketing Solutions can help you<br /> build direct mail marketing campaigns for any Industry<br /> Our expert sales and production team will make the difference for your next event.<br />
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