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When we think about how we used to make online purchases, its amazing how far we’ve come from the ‘Click to Buy’ transaction a few years ago. Social commerce has brought the opportunities to make the emotional connection with the vendor before we buy. The new way of classifying goods for sale democratises data, allowing it to be shared with our friends and colleagues.
Good marketing campaigns get much further reach and a greater awareness than ever before, and peer recommendations encourage further sales.