Connecting with your customers using Social Media
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Connecting with your customers using Social Media

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Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales...

Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales

Associated Document at: http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media

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Connecting with your customers using Social Media Connecting with your customers using Social Media Presentation Transcript

  • Connecting to your Customers with Social Media
    Eileen Brown
    Amastra Ltd.
    eileenb@amastra.co.uk
    +44 7764 359 905
    http://twitter.com/eileenb
  • Who are your customers?
  • You know your business
    Defined objectives
    Detailed Goals
    Action Plan
    So you decide to add Social Media…..
    View slide
  • Motivations for using social media
    Knowledge
    Connection
    Entertainment
    Source: Global Web Index, Pilot survey. UK data. June 2009
    globalwebindex.net
    View slide
  • Social Media fundamentally changes the relationship between business producers and customers
    Image credit: Ian Sane
  • It is as key to business success, as was mass production in the Industrial Revolution, the impact of the Personal Computer in the workplace, and the growth of the web
    http://www.flickr.com/photos/34353483@N00/219643089/
  • These effects are very important for you, your business and your customers
    http://www.flickr.com/photos/gustavog/9708628
  • http://www.flickr.com/photos/mexicanwave/2404978535/
  • Scatter Gun approach
    The 'launch' of a blog
    Creation of a Facebook page
    Twitter name
    YouTube channel
  • Many companies forget what type of messages they are trying to achieve. They forget to listen to their customers and they don’t care whether their customers are actually listening to them.
    Photo Credit: xJasonRogersx
  • information sharing
    Corporate blogging
    community connection
    What do you want to use social media for ?
    blogging / Twitter
    customer advocacy
    recruitment
    LinkedIn
    Facebook
    Do you have rapidly changing information ?
    yes
    blogging
    no
    Twitter channel
    Do you have a product you can demo ?
    You Tube channel
    no
    yes
    blogging
    Define your outreach
  • Creating an online brand
    Get a website - or if hesitant about coding, get a blog.
    LinkedIn / Facebook / Twitter profiles. 
    Import and connect with all of your contacts online
    Contribute to the conversation
    Links = Reputation and credibility.
    Retweet interesting Tweets and thank your Retweeters,
    Business cards: drive everyone to your online presence.
    Use the privacy settings within the application.
    Publicise your brand. Everywhere.
  • Managing your brand
    Key to success with your customers
    Information released is on message
    Accurate, authentic and positive
  • Marketing your brand
    Strive to influence positive responses from your audience
    Engage the audience. Engender open discussions
    Develop your online relationship with your consumer
  • Social Connections  
    Connecting with your customers is all about delivering a consistent message.
  • It's about damage control if there are issues, an effective Social Media policy in place and it’s about a consistent approach to your online Social Media strategy.
  • It's about making sure that everyone within your company follows your messaging guidelines.
  • You will completely under-estimate the investment in time investment required to make your Social Media brand successful.
  • Also on Scribd
    http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media
  • Get your social media strategy right. First time
    eileenb@amastra.co.uk +44 7764 359 905
    http://eileenbrown.wordpress.com
    http://twitter.com/eileenb
    http://facebook.com/amastra
    http://Scribd.com/eileenbrown