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Business impact of social media Sept 2010
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Business impact of social media Sept 2010

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Often corporates don't see social media as a valuable corporate asset. With the right policies, profiles, security and privacy settings in place, then social media can become a strategic asset to ...

Often corporates don't see social media as a valuable corporate asset. With the right policies, profiles, security and privacy settings in place, then social media can become a strategic asset to your company - if you manage it correctly.

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Business impact of social media Sept 2010 Business impact of social media Sept 2010 Presentation Transcript

  • The business impact of Social Media
    Eileen Brown
    Amastra Ltd.
    http://eileenbrown.wordpress.com
    http://twitter.com/eileenb
  • 96% of generation Y have joined a social network
  • Social Media
    A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.
    Search Engine Watch
  • 78% of consumers trust peer recommendations
    Only 14% trust advertisements
  • Noise?
  • Still think it’s noise?
  • Presence
    Profession
    Policies
    http://www.flickr.com/photos/jimrohan/3657622389/
  • http://www.flickr.com/photos/relves/46189613/
    Privacy
  • About me
  • Branding
    Authenticity
    Reputation
    Permanence
  • People will read what you write
  • Policy
    Corporate
    Employee
  • Helping you find a better way...
    Thank you
    eileenb@amastra.co.uk
    07764 359 905
    http://eileenbrown.wordpress.com
    http://facebook.com/WorkingTheCrowd
    @eileenb