The business impact of Social Media<br />Eileen Brown<br />Amastra Ltd.<br />http://eileenbrown.wordpress.com<br />http://...
96% of generation Y have joined a social network  <br />
Social Media<br />A category of sites that is based on user participation and user-generated content.  They include social...
78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />
Noise?<br />
Still think it’s noise?<br />
Presence<br />Profession<br />Policies<br />http://www.flickr.com/photos/jimrohan/3657622389/<br />
http://www.flickr.com/photos/relves/46189613/<br />Privacy<br />
About me<br />
Branding<br />Authenticity<br />Reputation<br />Permanence<br />
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Business impact of social media Sept 2010

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Often corporates don't see social media as a valuable corporate asset. With the right policies, profiles, security and privacy settings in place, then social media can become a strategic asset to your company - if you manage it correctly.

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Business impact of social media Sept 2010

  1. 1. The business impact of Social Media<br />Eileen Brown<br />Amastra Ltd.<br />http://eileenbrown.wordpress.com<br />http://twitter.com/eileenb<br />
  2. 2. 96% of generation Y have joined a social network <br />
  3. 3. Social Media<br />A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.<br />Search Engine Watch<br />
  4. 4.
  5. 5. 78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />
  6. 6. Noise?<br />
  7. 7.
  8. 8. Still think it’s noise?<br />
  9. 9. Presence<br />Profession<br />Policies<br />http://www.flickr.com/photos/jimrohan/3657622389/<br />
  10. 10. http://www.flickr.com/photos/relves/46189613/<br />Privacy<br />
  11. 11.
  12. 12. About me<br />
  13. 13.
  14. 14. Branding<br />Authenticity<br />Reputation<br />Permanence<br />
  15. 15.
  16. 16. People will read what you write<br />
  17. 17. Policy<br />Corporate<br />Employee<br />
  18. 18.
  19. 19. Helping you find a better way...<br />Thank you<br />eileenb@amastra.co.uk<br />07764 359 905<br />http://eileenbrown.wordpress.com<br />http://facebook.com/WorkingTheCrowd<br />@eileenb<br />

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