Your SlideShare is downloading. ×
0
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Viral Marketing Metrics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Viral Marketing Metrics

2,024

Published on

Shows that not the best products win but the most viral systems. …

Shows that not the best products win but the most viral systems.
The best viral systems are designed to maximize acceptance factor and passing factor by optimizing each subfactor.
In order to optimize you need to focus on persuadability not on usability!

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,024
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Gofamarketing.com
  • 2. Viral Marketing Factor > 1
  • 3. Linear Marketing vs. Viral Marketing
  • 4. Linear Growth
  • 5. Viral Growth
  • 6.  
  • 7. Viral Magic vs. Viral Metrics
  • 8. VF = Acceptance Factor (AF) * <ul><ul><ul><li>Passing Factor (PF) </li></ul></ul></ul>Overall VF = VFEmail + VFNewsf. + VFRequest + VFNotif. VFEmail = AF-Email * PF-Email <ul><ul><li>AF-Email = %OPR * %CTR * %Register
  • 9. PF-Email = %Inv * #Contacts * %Contacts </li></ul></ul>
  • 10. Viral DNA
  • 11. Viral System Product Responsible: Marketer Focus:Persuadability Objective: get first-time users Responsible: Programmer Focus: Usability Objective: get returning users Inviting
  • 12. Focus on Viral System to get Critical Mass
  • 13. Focus on Viral System to get Critical Mass
  • 14. Focus on Viral System to get Critical Mass
  • 15. User Acquisition vs. User Retention
  • 16. Facebook
  • 17. Kaixin
  • 18. Facebook
  • 19. KaiXin
  • 20. Usability vs. Persuadability
  • 21. 0% Usability – 100% Persuadability
  • 22. 0% Usability – 100% Persuadability
  • 23.  
  • 24. 0% Usability – 100% Persuadability
  • 25. Viral Optimization
  • 26. Persuadability of Notifications
  • 27. Persuadability of Newsfeed
  • 28. Persuadability of Requests
  • 29. Persuadability of Invitation Stimulus
  • 30. Increasing the # of Inviatations
  • 31. Increasing the CTR
  • 32. Increasing the CTR
  • 33. Increasing the CTR
  • 34. Increasing the CTR
  • 35. Internal Application vs. External Application
  • 36. Facebook Orkut MSN Yahoo MySpace
  • 37.  
  • 38.  
  • 39.  
  • 40. Gofamarketing.com

×