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Bellona
Bellona
Bellona
Bellona
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Bellona

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  • 1. BELLONACase study
  • 2. MARKETINGCOMMUNICATIONS
  • 3. RESEARCH
  • 4. RESEARCHIDEA
  • 5. RESEARCHIDEACONCEPT
  • 6. Bellona
  • 7. BellonaYES65%NO35%YES67%NO33%ENVIROMENTALORGANIZATION
  • 8. BellonaYES65%NO35%YES67%NO33%DIRECT ACTIONPROTEST GROUP
  • 9. BellonaYES65%NO35%YES67%NO33%LOST IT’SENERGY
  • 10. BellonaYES65%NO35%YES67%NO33%CLOSEDMEETINGS
  • 11. BellonaYES65%NO35%YES67%NO33%LOBBYISM
  • 12. BellonaYES65%NO35%YES67%NO33%SUITS
  • 13. BellonaYES65%NO35%YES67%NO33%SECRETS
  • 14. BellonaYES65%NO35%YES67%NO33%BORING…
  • 15. BellonaYES65%NO35%YES67%NO33%UN-IDEOLOGICAL
  • 16. 2Concepts
  • 17. EXPAND PEOPLESAWARENESS
  • 18. WHAT THEYACTUALLY DO
  • 19. LIVE-EVENT
  • 20. Research
  • 21. ResearchYES65%NO35%YES67%NO33%QUESTIONAIREVIA GOOGLE FORMS
  • 22. ResearchYES65%NO35%YES67%NO33% 110RESULTS
  • 23. ResearchYES65%NO35%YES67%NO33%HAVE YOU HEARDABOUT BELLONA?DO YOU HELP FUNDIDEALISTIC ORGANIZATIONS?
  • 24. ResearchYES65%NO35%YES67%NO33%67%I DON’T KNOW ENOUGHABOUT BELLONA TO SUPPORT THEM14%I DON’T KNOW HOW TOSUPPORT BELLONA
  • 25. ResearchYES65%NO35%YES67%NO33%We want to expand peoplesawareness of Bellonas 101sustainable eco-solutions.“
  • 26. ResearchYES65%NO35%12-19
  • 27. ResearchYES65%NO35%ACCUSTOMEDTOSOCIAL MEDIA
  • 28. ResearchYES65%NO35%RIPPLEEFFECT
  • 29. ResearchYES65%NO35%12-19BUYERSVIRAL/SOCIALMEDIA COVERAGE
  • 30. Concept
  • 31. ConceptYES65%NO35%Jenny SkavlanFrederic HaugeJon AlmåsKarpe DiemHasse HopeKnut NærumHanne KolstøVinniMia GundersenLinn SkåberLars VaularRonny Brede AaseAnne-Marie OttersenGuri SchankeAre og OdinNils IngarOdd Magnus WilliamsonHenrik ThodesenElse Kåss FurursethBlomster-FinnNadia HasnoiAylarSigurd SollienAtle AntonsenHarald EiaBård Tufte JohansenAishath AffeefLive NelvikTore SagenSteinar SagenBjarte TjøstheimMarion RavnLisa TønneMarit LarsenErling FolkvordBjørnar MoxnesMadconDorthe SkappelAnne LindmoBjørn EidsvågHenriette SteenstrupErik og KrissFredrik SkavlanJannike Kruse
  • 32. ConceptYES65%NO35%BICYCLING
  • 33. ConceptYES65%NO35%NORTHTOSOUTH
  • 34. ConceptYES65%NO35%15 SCHOOLS
  • 35. ConceptYES65%NO35%101SOLUTIONS
  • 36. ConceptYES65%NO35%GLOBALWARMING
  • 37. ConceptYES65%NO35%CURRICULUM
  • 38. Web series
  • 39. Web-seriesWeb series
  • 40. Web-seriesVIDEO & ARCHIVEDESCRIPTIONINFO ABOUT THE 101 SOLUTIONSWeb series
  • 41. Web-seriesMORE SOLUTIONSWILL BE REVEALEDTHROUGH THE SERIESWeb series
  • 42. Web seriesS#ARING#101SOLUTIONS
  • 43. Web series12-19
  • 44. Web series12-19WEB SERIES
  • 45. Web series12-19WEB SERIESSOCIAL SHARING / MEDIA COVARGE
  • 46. Concept
  • 47. ConceptYES65%NO35%STANDSANDSTAGE
  • 48. ConceptYES65%NO35%OSLO
  • 49. ConceptYES65%NO35%101SOLUTIONS
  • 50. ConceptYES65%NO35%6STANDS
  • 51. ConceptYES65%NO35%1STAGE
  • 52. 2n
  • 53. The power of twoYES65%NO35%THE PROBLEM
  • 54. The power of twoYES65%NO35%THE PROBLEM
  • 55. The power of twoYES65%NO35%THE PROBLEMThis seems tobe the problem
  • 56. The power of twoYES65%NO35% $$$INDIVIDUAL CONVINCED ENGAGEMENTOUREVENT
  • 57. The power of twoYES65%NO35% $$$INDIVIDUAL CONVINCEDNOT CONVINCEDENGAGEMENTVIRALLY, INTERESTED
  • 58. The power of twoYES65%NO35% $$$INDIVIDUAL CONVINCEDNOT CONVINCEDENGAGEMENTVIRALLY, INTERESTED
  • 59. The power of twoYES65%NO35% $$$INDIVIDUAL CONVINCEDNOT CONVINCEDENGAGEMENTVIRALLY, INTERESTEDAUDIENCECATALYST
  • 60. The power of twoYES65%NO35%12-1920-35 &ACCUSTOMEDRESOURCEFULTARGET AUDIENCEBICYCLE TOUR &VIRAL RIPPLE EFFECTOLDER AUDIENCE,VIRAL SPREAD &MEDIA COVERAGE
  • 61. Web
  • 62. WebYES65%NO35%
  • 63. WebYES65%NO35%
  • 64. WebYES65%NO35%
  • 65. WebYES65%NO35%
  • 66. WebYES65%NO35%
  • 67. WebYES65%NO35%
  • 68. WebYES65%NO35%
  • 69. WebYES65%NO35%
  • 70. WebYES65%NO35%THIS REALLY NEEDS AREDESIGN
  • 71. WebYES65%NO35%THIS REALLY NEEDS ACALL-TO-ACTION
  • 72. Web-seriesWeb
  • 73. Web-seriesWebNEWSSLIDESHOW CALL-TO-ACTIONPROJECTS
  • 74. Web-seriesWebPARTNERS
  • 75. WebYES65%NO35%WEB-SERIESLINKING TOBELLONA.NORESULTRESTRUCTUREDWEBSITE WITH BETTERCALL-TO-ACTIONDEEP-LINKING TOADDITIONAL INFOAT BELLONA.NO
  • 76. WebYES65%NO35%WEB-SERIESLINKING TOBELLONA.NORESULTBRANDAWARENESS
  • 77. WebYES65%NO35%WEB-SERIESLINKING TOBELLONA.NORESULTBRANDAWARENESSISSUEAWARENESS
  • 78. WebYES65%NO35%WEB-SERIESLINKING TOBELLONA.NORESULTBRANDAWARENESSISSUEAWARENESSECONOMICAL + ISSUEENGAGEMENT

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