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Wim Helmer: 'Data Quality - It's a Family Affair'

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Presentation Wim Helmer gave at Data Quality Summit '07.

Presentation Wim Helmer gave at Data Quality Summit '07.

Published in: Technology, Business

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  • 1. Data Quality It’s a Family Affair Wim Helmer D&B Benelux
  • 2. Agenda Introduction Data Quality: Definition – Drivers – Best Practices Data Quality: Cost or Income generator Summary
  • 3. Introduction: D&B Founded 1841 in the US World’s leading source of commercial information Database: 119 Million companies over 202 countries Benelux offices: Rotterdam & Brussels (Diegem) Revenue 2006: 1.5 Billion USD NYSE: DNB A.o. services for Data Cleaning; MDM; Data Append etc
  • 4. Master Data Management: A new way to correct the age-old problem in companies that the left hand does not know what the right hand is doing.1)
  • 5. Data Quality Definition The state of completeness, consistency, timeliness and accuracy that makes data appropriate for a specific use. Data Quality Metrics Accessibility Appropriate amount of information Believability Completeness Concise representation Ease of manipulation Free of error Objective Relevant Reputation Security Timely Understandable Value-add
  • 6. quot;if only those guys in IT could sort out this data mess!quot;
  • 7. Data Quality 70 percent of best-in-class firms have identified competitive and growth pressures as the leading driver for customer data quality initiatives, and those organizations are are more likely than others to consider data quality initiatives a top priority (80 percent vs. roughly 50 percent). Some 83 percent of those organizations have assigned accountability for data quality, and 79 percent have a process to get cross-functional consensus on data quality goals, priorities and actions. Source: Aberdeen Group 2007
  • 8. Data Quality - Drivers Higher efficiency Collection – Invoice recovery Better Customer Service Deeper brand penetration More accurate fraud detection Increase Strategic Impact Compliancy e.g.: Basel II, Sarbanes-Oxley
  • 9. Data Quality – Best Practices Align on deliverables, targets and goals Procedures go before the tools Benchmark quality/accuracy Take samples Communicate KPI’s with the rest of the organisation Reference (UNSPSC, SIC, DUNS, Postcode tables) Join forces – Act as a family – Or stop doing it But define ownership/sponsorship and accountability
  • 10. Scope of MDM Initiatives 44% Corporate Project with potential to roll into a larger, enterprise wide, MDM employment - 44% 36% UEE AL U VVAL Corporate Project deployed across the enterprise – 36% 20% Line of Business Project for s specific function within a specific business unit or department for a specific business purpose – 20% Source: Ventana Research 2006
  • 11. Data Quality The state of completeness, consistency, timeliness and accuracy that makes data appropriate for a specific use. How can we extend the use and increase the value?
  • 12. Traditional MDM D-U-N-S: 40-129-9090 Fine Tune Company Fine Tune Company Fine Musica (store) BV La Tune Company La Musica (store) FTC BV FTC BV PO Box 276 PO Box 276 Passage Passage Trading: La Musica Hartmanstr 10 Hartmanstr 10 3000 3000 R’dam R’dam Schiedam Schiedam Hartmanstraat 10 3012 KL Rotterdam 3012 KL Rotterdam Sales: 1000 K Sales: 1000 K Sales: Sales: PO Box 276 Sales: 700 K Sales: 700 K Outstanding: 210K Outstanding: 210K Outstanding: Outstanding: 3000 AG Rotterdam Outstanding: 100K Outstanding: 100K Products: A - - 1200 Products: A 1200 Products: A - - K Products: A Sales: 1700 Products: A - - 200 Products: A 200 B -- B 300 300 Outstanding:-310K B - B B -- B 30 30 C -- C 700 700 Products: AC- - 1400 C- C -- C 70 70 B- 330 C- 770
  • 13. How does it work in reality?
  • 14. Roderik Roelofs 11-05-1977 SalesRep Salary: approx 125K Volvo C70 Pauwenlaan 14 Blaricum 06-12345678 Single Non-drinker Non-smoker
  • 15. Did your opinion change?
  • 16. FTC FTC La Musica La Musica Super Musik Super Musik NL NL USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp CA CA Tune OK Ltd Tune OK Ltd UK UK 8K 8K 10000K 10000K
  • 17. FTC FTC La Musica La Musica Super Musik Super Musik NL NL USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp CA CA Tune OK Ltd Tune OK Ltd UK UK 8K 8K 10000K 10000K
  • 18. Fine Tune Holdings Fine Tune Holdings FTC FTC Soc FTC Soc FTC La Musica La Musica Super Musik Super Musik NL NL FR FR USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp FTC Spa FTC Spa CA CA Tune OK Ltd IT IT Tune OK Ltd UK UK 8K 8K 10000K 10000K
  • 19. Conclusions Conclusions Different accounts with reasonable low risk becomes potential consolidated risk of more than 30M Different medium size customers become strategic accounts Dispute with a minor 8K customers might be crucial for the strategic relationship with a 3300M customer
  • 20. Conclusions Conclusions Different small suppliers become strategic suppliers with potential savings and better SLA’s and conditions Potential non-discovered suppliers within the same group become visible Dispute with a minor 8K supplier might impact the strategic relationship with a strategic supplier ‘Invisible’ overlap in customers and suppliers comes to daylight High potential (qualified) prospects become visible
  • 21. “Extra’s” “Extra’s” Visibility High Risk ethical relationships Legal & Compliance insight
  • 22. Summary: The ‘Family Approach’ Act as a family Create the family view Involve the whole organisation. Company wide sponsorship is essential for the long-run success of MDM. Define, agree and align on the scope Create clear procedures and processes (maintenance!) Measure, sample, reference & benchmark Think big, but make small steps Increase value/ ROI: share & extend & append
  • 23. If you cannot get rid of the family skeleton, you may as well make it dance George Bernard Shaw