Data Quality

It’s a Family Affair


                       Wim Helmer
                       D&B Benelux
Agenda
 Introduction
 Data Quality: Definition – Drivers – Best Practices
 Data Quality: Cost or Income generator
 Summary
Introduction: D&B
  Founded 1841 in the US
  World’s leading source of commercial information
  Database: 119 Million comp...
Master Data Management: A new way to correct the
age-old problem in companies that the left hand does
not know what the ri...
Data Quality Definition
  The state of completeness, consistency, timeliness
  and accuracy that makes data appropriate fo...
quot;if only those guys in IT could sort out this data mess!quot;
Data Quality
   70 percent of best-in-class firms have identified competitive and
   growth pressures as the leading drive...
Data Quality - Drivers
  Higher efficiency
  Collection – Invoice recovery
  Better Customer Service
  Deeper brand penetr...
Data Quality – Best Practices

  Align on deliverables, targets and goals
  Procedures go before the tools
  Benchmark qua...
Scope of MDM Initiatives

                                                                   44%
Corporate Project with po...
Data Quality

  The state of completeness, consistency, timeliness and
  accuracy that makes data appropriate for a specif...
Traditional MDM
                       D-U-N-S: 40-129-9090
Fine Tune Company
 Fine Tune Company     Fine Musica (store) B...
How does it work in reality?
Roderik Roelofs
11-05-1977
SalesRep
Salary: approx 125K
Volvo C70
Pauwenlaan 14
Blaricum
06-12345678
Single
Non-drinker
No...
Did your opinion change?
FTC
  FTC                      La Musica
                            La Musica         Super Musik
                       ...
FTC
  FTC                      La Musica
                            La Musica         Super Musik
                       ...
Fine Tune Holdings
                  Fine Tune Holdings




 FTC
  FTC        Soc FTC
              Soc FTC          La Mu...
Conclusions
Conclusions

  Different accounts with reasonable low risk becomes
  potential consolidated risk of more than ...
Conclusions
Conclusions

  Different small suppliers become strategic suppliers
  with potential savings and better SLA’s ...
“Extra’s”
“Extra’s”

  Visibility High Risk ethical relationships
  Legal & Compliance insight
Summary: The ‘Family Approach’
  Act as a family        Create the family view

 Involve the whole organisation. Company w...
If you cannot get rid of the family skeleton,
      you may as well make it dance




                                  Ge...
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Wim Helmer: 'Data Quality - It's a Family Affair'

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Presentation Wim Helmer gave at Data Quality Summit '07.

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Wim Helmer: 'Data Quality - It's a Family Affair'

  1. 1. Data Quality It’s a Family Affair Wim Helmer D&B Benelux
  2. 2. Agenda Introduction Data Quality: Definition – Drivers – Best Practices Data Quality: Cost or Income generator Summary
  3. 3. Introduction: D&B Founded 1841 in the US World’s leading source of commercial information Database: 119 Million companies over 202 countries Benelux offices: Rotterdam & Brussels (Diegem) Revenue 2006: 1.5 Billion USD NYSE: DNB A.o. services for Data Cleaning; MDM; Data Append etc
  4. 4. Master Data Management: A new way to correct the age-old problem in companies that the left hand does not know what the right hand is doing.1)
  5. 5. Data Quality Definition The state of completeness, consistency, timeliness and accuracy that makes data appropriate for a specific use. Data Quality Metrics Accessibility Appropriate amount of information Believability Completeness Concise representation Ease of manipulation Free of error Objective Relevant Reputation Security Timely Understandable Value-add
  6. 6. quot;if only those guys in IT could sort out this data mess!quot;
  7. 7. Data Quality 70 percent of best-in-class firms have identified competitive and growth pressures as the leading driver for customer data quality initiatives, and those organizations are are more likely than others to consider data quality initiatives a top priority (80 percent vs. roughly 50 percent). Some 83 percent of those organizations have assigned accountability for data quality, and 79 percent have a process to get cross-functional consensus on data quality goals, priorities and actions. Source: Aberdeen Group 2007
  8. 8. Data Quality - Drivers Higher efficiency Collection – Invoice recovery Better Customer Service Deeper brand penetration More accurate fraud detection Increase Strategic Impact Compliancy e.g.: Basel II, Sarbanes-Oxley
  9. 9. Data Quality – Best Practices Align on deliverables, targets and goals Procedures go before the tools Benchmark quality/accuracy Take samples Communicate KPI’s with the rest of the organisation Reference (UNSPSC, SIC, DUNS, Postcode tables) Join forces – Act as a family – Or stop doing it But define ownership/sponsorship and accountability
  10. 10. Scope of MDM Initiatives 44% Corporate Project with potential to roll into a larger, enterprise wide, MDM employment - 44% 36% UEE AL U VVAL Corporate Project deployed across the enterprise – 36% 20% Line of Business Project for s specific function within a specific business unit or department for a specific business purpose – 20% Source: Ventana Research 2006
  11. 11. Data Quality The state of completeness, consistency, timeliness and accuracy that makes data appropriate for a specific use. How can we extend the use and increase the value?
  12. 12. Traditional MDM D-U-N-S: 40-129-9090 Fine Tune Company Fine Tune Company Fine Musica (store) BV La Tune Company La Musica (store) FTC BV FTC BV PO Box 276 PO Box 276 Passage Passage Trading: La Musica Hartmanstr 10 Hartmanstr 10 3000 3000 R’dam R’dam Schiedam Schiedam Hartmanstraat 10 3012 KL Rotterdam 3012 KL Rotterdam Sales: 1000 K Sales: 1000 K Sales: Sales: PO Box 276 Sales: 700 K Sales: 700 K Outstanding: 210K Outstanding: 210K Outstanding: Outstanding: 3000 AG Rotterdam Outstanding: 100K Outstanding: 100K Products: A - - 1200 Products: A 1200 Products: A - - K Products: A Sales: 1700 Products: A - - 200 Products: A 200 B -- B 300 300 Outstanding:-310K B - B B -- B 30 30 C -- C 700 700 Products: AC- - 1400 C- C -- C 70 70 B- 330 C- 770
  13. 13. How does it work in reality?
  14. 14. Roderik Roelofs 11-05-1977 SalesRep Salary: approx 125K Volvo C70 Pauwenlaan 14 Blaricum 06-12345678 Single Non-drinker Non-smoker
  15. 15. Did your opinion change?
  16. 16. FTC FTC La Musica La Musica Super Musik Super Musik NL NL USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp CA CA Tune OK Ltd Tune OK Ltd UK UK 8K 8K 10000K 10000K
  17. 17. FTC FTC La Musica La Musica Super Musik Super Musik NL NL USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp CA CA Tune OK Ltd Tune OK Ltd UK UK 8K 8K 10000K 10000K
  18. 18. Fine Tune Holdings Fine Tune Holdings FTC FTC Soc FTC Soc FTC La Musica La Musica Super Musik Super Musik NL NL FR FR USA USA DE DE 12000K 12000K 7000K 7000K 4000K 4000K Music Max Corp Music Max Corp FTC Spa FTC Spa CA CA Tune OK Ltd IT IT Tune OK Ltd UK UK 8K 8K 10000K 10000K
  19. 19. Conclusions Conclusions Different accounts with reasonable low risk becomes potential consolidated risk of more than 30M Different medium size customers become strategic accounts Dispute with a minor 8K customers might be crucial for the strategic relationship with a 3300M customer
  20. 20. Conclusions Conclusions Different small suppliers become strategic suppliers with potential savings and better SLA’s and conditions Potential non-discovered suppliers within the same group become visible Dispute with a minor 8K supplier might impact the strategic relationship with a strategic supplier ‘Invisible’ overlap in customers and suppliers comes to daylight High potential (qualified) prospects become visible
  21. 21. “Extra’s” “Extra’s” Visibility High Risk ethical relationships Legal & Compliance insight
  22. 22. Summary: The ‘Family Approach’ Act as a family Create the family view Involve the whole organisation. Company wide sponsorship is essential for the long-run success of MDM. Define, agree and align on the scope Create clear procedures and processes (maintenance!) Measure, sample, reference & benchmark Think big, but make small steps Increase value/ ROI: share & extend & append
  23. 23. If you cannot get rid of the family skeleton, you may as well make it dance George Bernard Shaw
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