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MSc Strategic Marketing - Study in Malta



LSBF Master degree programme in Strategic Marketing offered in Malta by EIE Institute of Education.

LSBF Master degree programme in Strategic Marketing offered in Malta by EIE Institute of Education.



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MSc Strategic Marketing - Study in Malta Document Transcript

  • 1. MSc Strategic Marketing A marketing master’s for the global marketShaping success in business & finance
  • 2. Class ProfileOur MSc Strategic Marketing students come from across the world,giving you a greater level of global insight and a richer studentexperience. The average age of previous postgraduate marketingstudents is 26.6.From 204 MSc Marketing students (campus and online)Campus intakes: Sep 2010, Jan 2011, Apr 2011 | Online intakes: Apr 2011, Jul 2011, Sep 2011, Jan 2012MSc Strategic Marketing Career DevelopmentToday’s shifting markets need solid marketing strategies Everything we do at LSBF is designed to propel our students to career success.Knowing how to successfully connect products to people across Our courses offer industry-focused expertise,regions, countries and industries is to be at the forefront of but we also provide dedicated career servicesmarketing – and business. Our MSc Strategic Marketing gives you to ensure your individual goals are met.the skills and knowledge to achieve this. These include personal development courses, one-to-one advice sessions and practicalYou will gain a full understanding of the important processes skills workshops.and considerations involved in implementing, managing andevaluating marketing activities in a national and international Corporate Connectionscontext. This is achieved by covering in-depth market We have many blue-chip organisations in ourresearch, data analysis, strategic planning and communications corporate partner network. This means ourat a leadership level. regular networking events put you in front of leaders, HR representatives and like-mindedOur lecturers have years of industry experience across different professionals from some of the biggest namessectors, and bring it to life through seminars and case studies. in global business. We can also open the doorWe also develop real-life practical business skills through to invaluable first-hand work experience andworkshops and innovative group projects. career opportunities with our partners around the world.Our full-time and part-time options, available at our centrallylocated London, Birmingham and Manchester campuses, allowyou to study in a way that suits you. Online study (anywhere, Dual Programmesanytime) is also possible through our innovative online Combining your MSc Strategic Marketing withplatform – powered by InterActive. a professional qualification, such as CIM, is the ultimate way to achieve career success.This globally recognised programme provides the knowledge Dual Programmes students also receiveand skills you need to move directly into outstanding roles, a dedicated Executive Developmentorganisations and entrepreneurial ventures. You can also tailor Programme to sharpen extra areas, suchthe course to your precise career goals through our unique as interpersonal and communication skills.specialist modules. You will gain theoretical knowledge, professional skills and careers training.The MSc Strategic Marketing has been designed by LSBF,and is validated by London Metropolitan University. How you study We want you to be comprehensively prepared for your next career role, so we mould our courses to mirror actual business situations as closely as possible. Our lecturers combine their own industry experience with the most up-to-date case studies and insight from our renowned corporate partners. Our lectures and seminars include regular student participation, allowing you to benefit from the diverse knowledge of international classmates, and develop the analytical and management skills that are so crucial to your next step in the marketing industry. You will also be able to extensively research a specialist topic of your choosing, as part of your dissertation.
  • 3. Programme Structure (Full-time Study) Core Module 1 - Strategic Marketing Management Core Module 3 - Integrated Marketing Communications Core Module 2 - Consumer Behaviour and Research Choose one specialisation* Specialist Elective Modules Any combination of 3 MSc Strategic Marketing MSc Strategic Marketing specialist elective modules Global Marketing Management MSc Strategic Marketing • • Cross-Cultural Management (International Marketing) • Project Management and Leadership Digital Marketing Communications MSc Strategic Marketing • • Internet Marketing Management (Digital Marketing and Social Media) • Social Media Communications Advertising and Promotion Management MSc Strategic Marketing • • Public Relations Management (Integrated Marketing Communications) • Digital Marketing Communications Customer Relationship Management MSc Strategic Marketing • • Strategic Sales Management (Sales Management) • Advertising and Promotion Management Luxury Brand Management MSc Strategic Marketing • • Global Marketing Management (Luxury Brand Management) • Public Relations Management IN PARTNERSHIP WITHThe London Metropolitan University logo is the registered trade mark of London Metropolitan University, and is used by the London School of Business and Finance under licence.*All specialisations are available subject to student demand.
  • 4. T a p o f t r f mao ,o t t eo p l ru h io tn cn ct y re n r i a hEEIsi t o E u aina I n tue f d c t t o tio i nn . m o + 5 2 3 2 0 /n @e o le o r 3 6 1 3 8 4 5 f e i c