Why Argentina? Why MG54?

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DIGITAL ARGENTINA
DIGITAL MARKET WHERE MG54 LIVES

Experience in the use of new digital media


CREATIVE ARGENTINA
BENEFITS & OPPORTUNITIES : MG54

History and World Recognition


RELIABLE ARGENTINA
TRUST & CREDIBILITY : MG54

Because of its Awareness and Attitude


“INNOVATION IS ABOVE ALL, AN ATTITUDE”

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Why Argentina? Why MG54?

  1. 1. WHYARGENTINA? WHY MG54?
  2. 2. WHY ARGENTINA? I DIGITAL ARGENTINA DIGITAL ARGENTINADIGITAL MARKET WHERE MG54 LIVES Experience in the use of new digital media WWW.MG54.COM
  3. 3. WHY ARGENTINA? I DIGITAL ARGENTINA2° COUNTRY WITH THE HIGHESTINTERNET PENETRATION,AFTER THE UNITED STATES68 %28 MILLION USERS Source: Kleiner Perkins – La Nación -http://www.lanacion.com.ar/1533260-la-argentina-es-el-pais-con-penetracion-de-internet-en-la-region WWW.MG54.COM
  4. 4. WHY ARGENTINA? I DIGITAL ARGENTINATOTAL AD SPEND IN LATIN AMERICA GROWINGAT FASTEST PACE WORLDWIDEARGENTINA, THE FASTEST-GROWING COUNTRY INLATIN AMERICA, EXPANDED BY A 20% LAST YEAR,NEARLY TWICE THE REGIONAL 11% PACEIN 2013, ARGENTINA IS EXPECTED TO OVERTAKEMEXICO TO BECOME THE NO. 2 COUNTRY IN ADSPENDING REGIONALLY. Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009590 WWW.MG54.COM
  5. 5. WHY ARGENTINA? I DIGITAL ARGENTINA LATIN AMERICAN COUNTRY WITH MOST INTERNET PENETRATION Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009218&ecid=a6506033675d47f881651943c21c5ed4WWW.MG54.COM
  6. 6. WHY ARGENTINA? I DIGITAL ARGENTINA 3 OUT OF 4 ARGENTINES75% OF ARGENTINE POPULATION HAVE INTERNET ACCESS.30,5 MILLION (OF TOTAL OF+40 MILLION ARGENTINES) OF INTERNET USERS. Source: Infoabe http://www.infobae.com/notas/625030-El-75-de-la-poblacion-argentina-tiene-acceso-a-internet.html WWW.MG54.COM
  7. 7. WHY ARGENTINA? I DIGITAL ARGENTINAHIGH MEDIUM LOW34% 30% 36% NSE PROFILE – SOCIOECONOMIC LEVEL (2011 YEAR) Source: Koru – IAB : http://vimeo.com/ 48484154 WWW.MG54.COM
  8. 8. WHY ARGENTINA? I DIGITAL ARGENTINA9 OUT OF 10ARGENTINESVISIT/USESOCIAL NETWORKS Source: Koru – IAB : http://vimeo.com/ 48484154 WWW.MG54.COM
  9. 9. WHY ARGENTINA? I DIGITAL ARGENTINATHE COUNTRY WHERE THE SOCIAL NETWORKS ARE MOST USED WITH A MONTHLY AVERAGE OF 9,8 HOURS, WELL ABOVE OF THE WORLD AVERAGE. Source: comScore - Clarín: http://www.clarin.com/sociedad/Argentina-pais-usan-redes-sociales_0_835716494.html WWW.MG54.COM
  10. 10. WHY ARGENTINA? I DIGITAL ARGENTINA9 OUT OF 10 ARGENTINES MAKE WEB SEARCHES. Source: comScore WWW.MG54.COM
  11. 11. WHY ARGENTINA? I DIGITAL ARGENTINA8 OUT OF 10ARGENTINEScommunicate usingIM (instant messaging) Source: comScore WWW.MG54.COM
  12. 12. WHY ARGENTINA? I DIGITAL ARGENTINA7 OUT OF 10 ARGENTINES USE EMAIL. Source: comScore WWW.MG54.COM
  13. 13. WHY ARGENTINA? I DIGITAL ARGENTINA 0 20 40 60 80 100 120 140 United States Brazil Japan United Kingdom Indonesia India México Canada Spain Philippines Turkey Colombia + ARGENTINA RANKED NO. 17 ON TWITTER ACCOUNTS CREATED BEFORE 07/01/2012 Venezuela Russia South Korea Netherlands Argentina France + ARGENTINA HAS APPROXIMATELY 7 MILLION TWITTER ACCOUNTS (GROWING). Germany ItalyScope: million. approximate values. Source: Semiocast: http:// semiocast.com/publications/ publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US WWW.MG54.COM
  14. 14. WHY ARGENTINA? I DIGITAL ARGENTINA 25 – 34 years: 35 – 44 years: 45 – 55 years: 15 – 24 years: 23,8% 17,1% 11,8% 55+ years: 35,5% 11,9% AGE GROUP OF TWITTER ACCOUNTS IN ARGENTINAAlcance: edad Source: IGNIS : http:// www.ignis-arg.com/twitter-un-mundo-en-140-caracteres/ WWW.MG54.COM
  15. 15. WHY ARGENTINA? I DIGITAL ARGENTINA + ARGENTINA IS THE MARKET #12 OF FACEBOOK (JANUARY 2013) + 20.669.880 FACEBOOK ACCOUNTS (48% MALE – 52% FEMALE)Alcance: cuentas de FBK Source: Socialbakers: http://www.socialbakers.com/facebook-statistics/ WWW.MG54.COM
  16. 16. WHY ARGENTINA? I DIGITAL ARGENTINA Smartphones, the fastest-growing technology in history Argentina (217%) appears among the fastest growing countries between July 2011 and the same month of 2012. Behind China (401%), Chile (279%) and Brazil (220%).Alcance: usuarios Source: Infobae http://www.infobae.com/notas/667311-Smartphones-la-tecnologia-de-mayor-crecimiento-en-la-historia.html WWW.MG54.COM
  17. 17. WHY ARGENTINA? I DIGITAL ARGENTINA 10 MILLION ARGENTINES HAVE SMARTPHONES 24% OF THE POPULATIONAlcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina WWW.MG54.COM
  18. 18. WHY ARGENTINA? I DIGITAL ARGENTINA Argentina is the country with the highest connectivity in the region. ARGENTINA BRAZIL: 28% CHILE 24% 46% OF THE CELLULAR PHONES ALREADY HAVE INTERNET.Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina WWW.MG54.COM
  19. 19. WHY ARGENTINA? I CREATIVE ARGENTINA CREATIVE ARGENTINABENEFITS & OPPORTUNITIES : MG54 History and World Recognition WWW.MG54.COM
  20. 20. WHY ARGENTINA? I CREATIVE ARGENTINA AMONG THE 15 BEST COUNTRIES CREATIVE (IDEAS) SERVICES EXPORTS Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfmWWW.MG54.COM
  21. 21. WHY ARGENTINA? I CREATIVE ARGENTINA 2° BEST COUNTRY IN LATIN AMERICA CREATIVE (IDEAS) SERVICES EXPORTS Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfmWWW.MG54.COM
  22. 22. WHY ARGENTINA? I CREATIVE ARGENTINA AMONG THE 10 MOST AWARDED COUNTRIES CREATIVITY (IDEAS) IN ADVERTISING Source: The Gunn Report http://www..gunnreport.comWWW.MG54.COM
  23. 23. WHY ARGENTINA? I RELIABLE ARGENTINA RELIABLE ARGENTINATRUST & CREDIBILITY : MG54 Because of its Awareness and Attitude WWW.MG54.COM
  24. 24. WHY ARGENTINA? I RELIABLE ARGENTINA BEST COUNTRY IN ABILITY TO SUCCEED IN GRADUATE STUDIES KNOWLEDGE GRADUATE MANAGEMENT ADMISSION TEST GMAT The GMAT is a standardized test aimed at measuring aptitude to succeed academically in graduate business studies. Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfmWWW.MG54.COM
  25. 25. WHY ARGENTINA? I RELIABLE ARGENTINA2°BEST COUNTRY INLATIN AMERICA INOUTSOURCING(IDEAS) Fuente: SourcingLine http://www.sourcingline.com/top-outsourcing-countries WWW.MG54.COM
  26. 26. ¿POR QUÉ ARGENTINA? I ACTITUD WHY ARGENTINA? WHY MG54? EXPERIENCE COMMITMENT SUCCESSFUL CASES AWARDSVIEW + INFORMATION OF MG54 WWW.MG54.COM
  27. 27. WWW.MG54.COM“INNOVATION IS ABOVE ALL, AN ATTITUDE”
  28. 28. WWW.MG54.COM

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