VG CONSUMER`S COOPERATIVE SOCIETY - Germany

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VG CONSUMER`S COOPERATIVE SOCIETY - Germany

  1. 1. VG CONSUMER`S COOPERATIVE SOCIETY and VG ASSOCIATION Making Local Organic Food Available for Consumers at Reasonable and Fair PricesIntercluster-Organics Closing Conference, Izmir, 18.10.2012
  2. 2. VG CONSUMER`S COOPERATIVE SOCIETY VG „Verbrauchergemeinschaft“ (Consumer‘s cooperative Society) - Membership Association for marketing of organic products VG exists since 1991 five membership stores sell organic products (food and nonfood) in Dresden, Germany Consumers who become VG-members get products at very convenient price Two-price-model since 2009, also non-members can shop in VG stores at normal organic retail prices
  3. 3. VG COOPERATIVE SOCIETY
  4. 4. VG COOPERATIVE SOCIETY
  5. 5. VG COOPERATIVE SOCIETY the MEMBERSHIP MODEL – a form of alternative economy members pay a monthly contribution for financing the running costs and therefore shop for a favourable membership price advantages for the company: high costumer`s loyality, better financial planning, we can renounce to list products which will bring high profit but are ecologically questionable legal form of Cooperative Society enables member`s participation members shop more frequently and in greater quantities
  6. 6. VG COOPERATIVE SOCIETY conditions for membership: every adult becomes member with a share of 1x20 EUR as well as a monthly fee of 15 EUR membership fee for children is EUR 7,50 monthly, independently of of the number of children per family There ist a possibility to reduce the monthly fee to EUR 9,80 by helping out in the shop for 2 hours/month
  7. 7. VG COOPERATIVE SOCIETY Regionality as company profile: „Regionality“ at VG means that the products originate from around max. 150 km distance from Dresden VG`s own regional label Regional products are being offered to the members at the wholesaler`s price approx. 85 local suppliers
  8. 8. VG COOPERATIVE SOCIETY
  9. 9. VG COOPERATIVE SOCIETY
  10. 10. VG COOPERATIVE SOCIETY
  11. 11. VG COOPERATIVE SOCIETY Benefits – support of the local economic cycle, meaningful combination of ideational aims and economical feasibility, and creation of humane and safe workplaces with fair payment great feedback from consumers – approx. 6.800 members and aditionally non-members as consumers VG – slow, need-oriented, and safe growth
  12. 12. VG COOPERATIVE SOCIETY
  13. 13. VG ASSOCIATION organises bus or bicycle excursions to local producers to increase transprency participates at environmental events and festivals i.e. with interactive and information stands Educational offer for schools „Bio in aller Munde“ (everybody talking/eating organic)
  14. 14. VG ASSOCIATION
  15. 15. VG ASSOCIATION
  16. 16. VG ASSOCIATION
  17. 17. Danke! Thank you! Teşekkürler! Barbara Rische www.vg-dresden.de info@vg-dresden.de

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