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Rhone-Alpes Fransa
 

Rhone-Alpes Fransa

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    Rhone-Alpes Fransa Rhone-Alpes Fransa Presentation Transcript

    • The FrenchFood and
      CosmeticOrganicMarket
      Izmir, June 17th
      Nicolas BERTRAND, Organics cluster, bertrand@peacritt.fr
    • Organics cluster in Rhône-Alpes (France)
      • A non profit organisation leaded by the companies
      • Goal : Fostering the competitiveness in the Rhône-Alpes Organic sector (food, cosmetic, textile and Household product)
      • Mission : to inform, to train, to coach, to gather the companies in relation to innovation, marketing and export
    • RHONE-ALPES - The French Leader in Organics
      Rhône-Alpes Regionis the leadingregion for production, processing and trade of organicsproducts
    • RHONE-ALPES - The French Leader in Organics
      • 2,300 organic farmers / 75 813 ha in 2011*
      • 20% of growth
      • Organics agriculture represents 5,1 % total surface (3% in France)
      • 23% of the national production of organic fruit (1st)
      • 43% of the national production of organic aromatic, medicinal and perfume plants (1st)
      • 20% of the national production of milk goat (1st)
      • 20% of the national production of honey (1st)
      **Source: Agence Bio , 2009
    • RHONE-ALPES - The French Leader in Organics
      Rhône-Alpes has:
      • 982 organic food companies (5626 in France)*
      • 17% of organic national processing companies
      •  +30 % between 2007 – 2009
      • 308 organic retailers (2000 in France)
      •  +5 % between 2007 – 2009 (29% for France)
      • 45 companies and laboratories working in the organic cosmetic field* *
      *source : Bioconvergence Rhône-Alpes, 2009 -www.bioconvergence.asso.fr
      **Source: Cosmebio 2009 – www.cosmebio.org
    • France
      • 65 millions inhabitant
      • GDP 2009 : $ 2,600 trillion (Rank 5)
      • GDP per Capita 2009 : 42,000 millions (Rank 15)
      • Second largest economy in Europe
    • 2 fastgrowingmarkets in2010
      +10%
      +10%
      Organic Food
      OrganicCosmetics
    • ORGANIC FOOD MARKET
    • A recent and dynamic market
      • 20 604 organic farm, +55% vs 2008 and 845 000 hectares , +45% vs 2008 (3% of the surfaces)
      • Turn over of the organic food : 3,4 billion € in 2009 , +10,8% vs 2009 and 2% market share (second market in Europe after Germany)
      • +25% en 2008
      • +19% en 2009
      • +10% en 2010
      • 2012 forecast : 3,7 billion €
      Source : French organic agency, 2010 and Xerfi
    • The french customerisat the 7th position in Europe
      Sources : Agence Bio d’après AND-International, FIBL/IFOAM, Green Marketing et Université d’Aberystwyth - 2009
    • Conventional supermarket are leading the market
    • Specialisedorganicretailmarket
    • Good perspective for the market
      • In spite of the crisis :
      • 25 % of the consumer would like to increase their spending
      • 71 % planned to maintain their level of consumption
      • 46% of the French buy organic product once a month
      • The consumption is mostly limited by
      • Prices
      • Availability
      • Short range
      Source : Baromètreagence bio, 2009
    • Good perspective for the market
    • Importation
      35% of the product are imported…A paradox ?
      • 30% are exotic product (bananas, exotic fruits, coffee, tea, cocoa…)
      • 30% : citrus fruits, soya, fish, mediteranean vegetables…
      • 40% are product for which France doesn’t produce enough quantities (Cereals, Pig, fruits and vegetables…).
      Source : Agence bio, 2010
    • ORGANIC COSMETIC MARKET
    • A recent and dynamic market
      Non-existent before 2005
      • 5% of market share in 2010 with 300 millions turn over
      • First market in Europe for Organic cosmetic
      • Organic cosmetic should represent 30% of market share in 2017
    • Market segment
      Source Cosmébio, July 2010
    • Distribution
      Source Cosmébio, July 2010
    • Good perspective for the market
      • 43% of the women are ready to use organic cosmetic.
      • 9 women on 10 declare to be attracted by the organic cosmetic after test
      • 800 new products launched in France in 2008
    • Expected changes, challenges and opportunities in theorganicsector
    • Expected changes
      • The organic market is fundamentally strong but the crisis impacts the expansion
      • Market share of specialized organic retail may decrease
      • Customer ask more and more for local (82% of the organic consumer) and coherent product (Fair trade…)
      • Organic is “Mainstream” but must keep customer trust
      • Supermarket would lead the market with a private label strategy
    • Challenges
      • Develop the french organic farming to achieve the demand
      • Offer innovative and authentic product
      • How will the market resist to the crisis ? Or how will the companies can adapt their strategies to the crisis ?
    • Opportunities
      • Tell the story behind the product
      • Provide coherent product : fair trade, environmentally friendly packaging, gluten free…
      • Provide cheap product for private label
      • Work on marketing and packaging as the market is now professional
    • Summary
      • The French organic market offers many opportunities
      • The market goes mainstream and companies have to stand out from the other product
      • Organic is not enough
    • Thankyou for your attentionQuestions ?
      www.agencebio.org
      http://ec.europa.eu/agriculture/organic/home_pt
      www.organics-cluster.fr