ORGANIC PRODUCTS CLUSTER (OPC) Organic Agriculture and Developing Trends in Greece Dimitrios Simeonidis President
Structure of the OPC
non profit organization,
set up by the Federation of Industries of Northern Greece (F.I.N.G.) on March of 2006,
The aim of the Cluster is to bring together all the actors involved in the organic products business and to facilitate the development of the organic products market.
Members of the OPC
Members from all over Greece
producers of organic products
Activities of the OPC The main activities are designed and based on the needs of the sector and the needs of the members. The actions are focused on: strengthening and promoting the organic sector informing the public about the benefits of organic products
Design and coordinate events for the members, in order to promote their products and their services.
Organize specialized seminars and workshops.
Organize match making events between Greek and foreign companies.
Activities of the OPC
Activities of the OPC
Organize common participation of members at national trade fairs ensuring better economic terms of participation.
Organize events in order to inform the public.
Participate in European and National Projects.
Inform the members about the latest trends and developments in the market area of organic agriculture.
Benefits of the OPC members
Promotion of their products and services
Specialized and updated information and services
Support entrepreneurship in every possible way
Participation in recommendations and strategic
interventions at a governmental level
Population: 11,3 million
Health consciousness market
19,3 million tourists in 2009
GDP growth 2010: -2,1% (nominal), -4,5% (real)
GDP per capita: 20.360 euros
Inflation (June 2011): 3,3%
Debt crisis 2010 (and continues..)
Political issues (tax policy, labor law, public sector)
Greece: Country Analysis
1982: 1st Production of Organic Raisin
1985: Association of Eco-Agriculture of Greece (AEOG)
1986: 1st Production of Organic Olive Oil
1993: Implementation of European Regulation 2092/91
1996: Implementation of European Regulation 2078/92Α
Brief History of organic sector in Greece
Development of organic agriculture in Greece Source: Hellenic Ministry of Rural Development and Food
Development of organic agriculture in Greece
Average size of organic farms ACRES 31 23 54 58 22 29 Source: Hellenic Ministry of Rural Development and Food
Development of producers Source: Hellenic Ministry of Rural Development and Food
Development of manufacturing companies by sector Source: Hellenic Ministry of Rural Development and Food
Organic Olive Oil Source: Estimates of market, ICAP
Wine made from Organically Grown Grapes Source: Estimates of market, ICAP
Organic Citrus Source: Estimates of market, ICAP
Market Trends… Significant increase of the outlets Wider Variety of products Entrance of new big companies Rising consumers demand
Organic Food Stores
Other companies, such as bakeries, duty free etc.
Open Farmers Markets
Distribution Channels in Greece
Commercial/ Distribution Channels Source: Estimates of market, ICAP
Open markets of organic products in Greece The operation of the open markets started 15 years ago Attica : Thessaloniki : Chalkidiki : Pella : Volos : Trikala : Larisa : Crete : 24 5 1 1 1 1 1 3
In the field of organic fruit and vegetables, the problem is not the lack of demand, but the lack of offer
The demand of fresh organic products is covered mainly through imports
The variety of organic products in shelves is raising
The non-food organic products are entering the market
The progress of organic products
Sales of Organic Products in Europe for 2008 In million € http://www.organic-world.net
Arable lands in EU including crops that are in transition stage http://www.organic-world.net
Main weaknesses of the sector in Greece
Lack of appropriate education and information/ awareness
Incapability of producers’ organisation/ management
Incompatible offer and demand
ORGANIC PRODUCTS CLUSTER (OPC) Dimitrios Simeonidis President Organic Cosmetics in Greece
Since 1996 different organizations have been trying to work on harmonization programmes for organic products
Some agencies that certify products in other countries: - In Italy AIAB-ICEA and CCPB, - In Great Britain SOIL ASSOCIATION, - In France ECOCERT - In Germany are BDIH, ECOCONTROL & OKOTEST.
Total cosmetics market size: € 950 million 1
Natural & bio cosmetics market size: € 60 million 2
Growth rate estimation of NPC market for 2012-15: 9%
Major players: KORRES, Apivita (Greek companies)
Other players: lavera, Macrovita, Bioplasis, Weleda, Jason, Melvita, Logona, etc.
Market share per category (last 8 years): Skin Care 44-48%, Hair Care 29-33%, Make-up 11-12%, Aromas 11% 3
( 1 University of Macedonia - Research, 2 Healthyliving.gr)