Movie Magazine Research

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Movie Magazine Research

  1. 1. • The constant quest to deliver the best movie coverage on the planet is underscored by amazing relationships between Empire and the biggest filmmakers in the world: Steven Spielberg, James Cameron, Christopher Nolan, Quentin Tarantino, Peter Jackson and JJ Abrams just some of its most influential fans and readers. After more than 20 years of being the world’s best movie magazine, Empire is now the BIGGEST movie magazine in the world. This international domination – outselling all its rivals globally by an average of 2 to 1 – is down to Empire’s continued commitment to delivering movie fans the greatest monthly experience, telling them which movies to get excited about and why.
  2. 2. • I’ve been editing film magazines for 12 years and we have never seen a slate like this. If you look at 2012 you have got your Batmans, Spidermans, James Bond is returning. The Avengers is now the third biggest movie of all time. It’s a huge, huge booming business. • Empire is growing at an astonishing rate. We have just become the second biggest men’s magazine in the UK and we’re adding international editions all the time. Empire is an incredible opportunity. Our readers have film at their heart but they also have a large disposable income and an interest in a number of other products whether that is cars, phones, fragrances or holidays. These are people with broad horizons and deep pockets and I think that is what makes them really attractive to advertisers. ~ Mark Dinning - Editor
  3. 3. • EMPIRE is the premier movie destination, providing indispensable insight into cinema, both blockbusting and classic. Online, in-print and via app EMPIRE’s unparalleled access has led to world-beating exclusives such as the first look at Heath Ledger’s Joker, to extraordinary access to Steven Spielberg who guest edited our 21st birthday issue, to George Lucas’s backyard in the run up to Indiana Jones and the Kingdom of the Crystal Skull. • Empire is a British film magazine published monthly by Bauer Consumer Media. It is the biggest selling film magazine in the United Kingdom and is also published in the United States, Australia, Turkey, Russia, and Portugal. Empire organizes the annual Empire Awards, which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson. Readers of the magazine vote for the awards.
  4. 4. • Empire is populist in both approach and coverage. It reviews both mainstream films and art films, but feature articles concentrate on the former. As well as film news, previews and reviews, Empire has some other regular features. The regular Top 10 feature lists Empire's choice of the top ten examples of something film-related. For example, 10 Best Chase Scenes or 10 Best Movie Gags in The Simpsons. Each magazine includes a "Spine Quote", in which a relatively challenging quote is printed on the spine of the magazine.
  5. 5. • Total Film is the modern movie brand, taking an affectionate and irreverent look at Hollywood blockbusters, classic films and more indie fare. The Total Film brand offers the world’s most reliable film and DVD reviews together with exclusive interviews with the biggest names and hottest talents working in movies right now. • Total Film is a UK-based film magazine published 13 times a year (every four weeks) by Future Publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total Film is available both in print and interactive iPad editions. Each month, Total Film provides a range of features, from spotlight interviews with actors and directors, to making of and on-set pieces for new and future releases. Each issue always includes the Total Film Interview, which is a six-page in-depth chat with an actor or director, along with a critique of their body of work.
  6. 6. • Dialogue • The section where readers can interact with the magazine, this contains readers' letters, emails and feedback from the magazine's social media followers (TF's Forum, Facebook and Twitter). Each month, TF offers a DVD for each published missive. A regular feature within Dialogue includes Office Spaced where snippets of conversation from the TF office are shared. • Buzz • The Total Film news section, providing details on upcoming films, includes first look photos, on-set visits and exclusive "sneak peeks". Regular features include: Ever Met Tom Cruise? where a behind the scenes person is interviewed, e.g. a stuntwoman or a casting director; You Talkin' To Me? where stars answer questions posed as famous film quotes and Red Light, Green Light for what is hot and what is not in movieland. Also included is the 60 Second Screenplay, which is a cut-down, humorous version of a movie script. Alex Zane writes a column for Buzz titled Citizen Zane, where he talks topical film subjects.
  7. 7. • Agenda • Billed as being for the sharper movie fan, this section often previews more eclectic and less mainstream releases and players. Richard Ayoade from The IT Crowd writes a column for Agenda. • • Screen • The main cinema reviews section, with every new movie for that month reviewed and rated. Major releases receive comprehensive coverage, with a star rating out of five, the magazine's own Predicted Interest Curve—a graph that demonstrates which moments of a film are likely to hold the viewer's attention and a short Verdict. Also briefly listed are similar recommendations under See this if you liked... Smaller films receive a concise review and rating. The end of the section is devoted to the current U.S. and UK box office charts, an irreverent flashback to an old issue and summaries of any films that were not shown to journalists in time for that month's print deadline. • • Lounge • TF's home entertainment guide, including reviews of the latest DVDs and Blu-rays, as well as some games, soundtracks and books. Regular features include Is It Just Me?, where a TF writer gets to rant about a particular (often controversial) film-related point of view, with readers then given the right to reply via the TF Forum or website; Instant Expert which gives a rundown of the key facts you need to know about an actor, director or movie genre; and TF Loves which picks out a certain scene or character rated by the magazine.

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