CH 2:TYPES OF E PUBLISHING MODELSDr. Essam Obaid
Types of E Publishing Models2 1. Commercial e publishing 2. Print-on-demand (POD) 3. Subsidy e publishing 4. Self publishing. distributors agent vendors
3 There are several models in e publishing ranging from commercial e publishing, print-on-demand , subsidy e publishing, and self publishing. In addition to .these, there are distributors and agent vendors who package on-line journals, books and sell the database to industry bodies, universities etc, with a mark-up over their cost, incurred for procuring rights. These costs would vary depending on whether the vendor has procured exclusive rights or has to share them with a competitor. As a variation of the above, there are online bookstores.
1) Commercial e publishers:4 Commercial e publishers are almost like their traditional counterparts, they choose to publish books that are most likely to be sold – a good mix of quality and subject matter is what they look for and rejection rates are pretty high. While their websites serve as effective storefronts, they also sell through other online bookstores like Amazon.com etc. By and large, e-publishers do not pay an advance, but royalty payments are higher than what traditional publishers offer, often as high as 40%. The editorial and technical work that the e publishing team puts in is no different that what is done in print publishing.
2)print-on-demand (POD)5 Another interesting model is the “print-on- demand” (POD) model, which is a mix of electronic and print publishing. The book is held by the publisher in electronic form and is printed out in the hard copy form only on order. This is also done for a flat fee. While many commercial publishers also offer the POD format, this is a model more often followed by the subsidy e-publishers.
3) Subsidy Publishers:6 Subsidy e publishers differ from commercial publishers in several ways. For one, they accept most manuscripts and publish them on an “as is” basis. These are not edited or proofread or even formatted. They have a virtual rate card for add-on charges for these services, should the author opt for it. Everything, from adding images or graphics to copyright registration, is offered at add-on rates. They publish books for a flat fee and pay the authors a royalty that is comparable to what they would receive from the commercial e-publishers. However, they are more likely to sell through online stores than through their own websites. Likewise, they pass on the added cost of selling through online stores to the author who receives higher royalties for books sold through the publisher’s website and lower royalties if they were sold through, say, Amazon.com.
4) Self publishers7 These are authors who choose to publish their e book on their own and in the bargain earn hundred percent revenues and keep all publishing rights. The main idea is to avoid the publishing, marketing, licensing costs and keep complete control over the design, price and marketing strategy.
Distributors &agent vendors8 These are book stores which sell e books. They offer a platform for the finished product or earlier print publication to be sold as e book and share percentage (20-30%) of the royalties. They do not charge the author. They do not charge a fee, but take a slice of the royalties. Price setting is usually the author’s prerogative. The no-fee distributors do not offer services like editing or formatting. This works well for the authors who prefer the self publishing model, but want to offload the task of setting up their own “store front” or website. This also does away with the need to register as a retail business as they get paid royalties by the distributors as opposed to revenues on sales.
Voyager’s books on CD The Voyager Company was a pioneer in CD- ROM production in the 1980s and early 1990s, and published The Criterion Collection, a pioneering home video collection of classic and important contemporary films on Laserdisc.
Adobe’s PDF format Portable Document Format (PDF) is an open standard for document exchange. This file format, created by Adobe Systems in 1993, is used for representing documents in a manner independent of application software, hardware, and operating systems. Each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, graphics, and other information needed to display it.
PDF Characteristics An open standard — PDF is a formal open standard known as ISO 32000. Maintained by the International Organization for Standardization, ISO 32000. Multiplatform — PDF files are viewable and printable on virtually any platform, including Windows, Mac OS, and mobile platforms such as Android.
PDF Characteristics Trusted and reliable — More than 150 million PDF documents publicly available on the web today, along with countless PDF files in government agencies and businesses around the world, serve as evidence of the number of organizations that rely on PDF to capture information.
PDF Characteristics Rich in file integrity — PDF files look like original documents and preserve source file information — text, drawings, multimedia, video, 3D, maps, full-color graphics, photos, and even business logic — regardless of the application used to create them and even when compiled from multiple formats into a single PDF Portfolio. Searchable — Text-search features in documents and metadata make PDF documents easily searchable.
In July, 2001, two of the worlds most prominent technology publishers, OReilly Media, Inc. and The Pearson Technology Group, joined forces to create Safari Books Online. Safari Books Onlines initial product offering, Safari Tech Books Online, immediately exceeded all expectations, selling site licenses to Fortune 50 companies, major universities, and leading training organizations worldwide. http://my.safaribooksonline.com
E-Book Reader An e-book reader is a portable electronic device that is designed primarily for the purpose of reading digital books and periodicals. e-book readers are similar in form to a tablet computer. A tablet computer typically has a faster screen capable of higher refresh rates which makes them more suitable for interaction.
E-Book Reader Cont. The main advantages of e-book readers are better readability of their screens especially in bright sunlight and longer battery life. This is achieved by using electronic paper technology to display content to readers. Any device that can display text on a screen can act as an e-book reader, but without the advantages of the e-paper technology
what to look for in an eBook reader M ory: How many eBooks or other documents does the em eBook reader have the capacity for? Can this memory capacity be increased? F at type: Can the eBook reader handle a variety of file types orm or only one type (see previous step)? Is this ability (or lack of it) reflected in the price? Connectivity: Does the eBook reader have 3G and WiFi connectivity? Most of the recent ones should by now. Screen friendliness: Here you need to be concerned about viewability, color, size, and reflectiveness (glare). Vie wa bility : Is it easy to read? Which eBook readers seem most like the pages of a book? Some have more of this feel than others.
what to look for in an eBook reader Co lo r: Black and white or color? Both have advantages and drawbacks. Black and white is easy on the eye for novels and sun reading (see "Viewability" below), while books and other items such as magazines or comics which need color to transfer their beauty and photos (such as art books, cookbooks, graphic novels, etc.), wont appear so well on plain black and white eBook readers and should be experienced in color. Siz e : Compare the eBook reader screen with the screen of non-dedicated eBook readers such as an iPad or your laptop to see which you prefer, and if youre happy to downsize your screen reading experience.
what to look for in an eBook reader Re fle c tive ne s s : One of the advantages of black and white eBook readers (using E-ink technology) is that they can be read in full sun without reflecting, glaring, or loss of image, unlike a laptop, color eBook, or an iPad. If youre planning on reading outdoors a lot, keep this consideration at the forefront. W eight and com fort: Each persons impression of weight and feel is rightly different but there are some things to assess: Does it weigh less than your usual paperback? It should. Is it easy to carry and hold? You dont want something thats bulky, awkward, or hard to hold. In particular, be sure to hold the eBook reader in the store to check its weight and to ascertain whether the weight is comfortable for you
what to look for in an eBook reader Battery life: Whats the battery life promised by the blurb? You dont want an eBook reader that runs out after an hour of sitting on your hammock at the beach. You could have taken a paper novel along in that case! Can the battery be replaced by you or do you need to send the eReader to a technician for replacement? E of downloading: Is it easy to download eBooks? ase Do you have to connect to the computer or can it be done without a computer as the intermediary?
what to look for in an eBook reader Shareability: The ability to transfer eBooks to another eBook reader is important, especially if you need to remove purchased books from an old eBook reader to a new one; if you cant do this, you may lose the purchase when the eBook reader dies. Other features: What other features does the eBook reader have? For example, does it allow you to add notes? How easy is the process? Some readers have keyboards that work well. Others are difficult to use and can distract you from your reading. How easy is it to "page back" and find something?
Lulu is creating a new model in publishing — open publishing — that empowers more creators to sell more content to more readers more profitably than ever before. Through their open publishing platform, they are helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. http://www.lulu.com
Since their founding in 2002, 1.1 million creators from more than 200 countries and territories have signed up with them. Each month, they add approximately 20,000 titles to their catalog. Products: Hardcover and paperback books, eBooks, mini books, photo books, calendars, cookbooks, travel books Creator revenue: Creators keep 80% of the profit they set on their products.
Comparison of e-book readers Look at:http://en.wikipedia.org/wiki/Comparison_of_e- book_readers