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Article on Nieman Journalism Lab: http://bit.ly/gVRSAc
Who says what to whom on Twitter?
Four scientists studied the production, flow, and consumption of information on Twitter.... they found a dramatic concentration of attention: 50 percent of tweets consumed are generated by just 20,000 elite users. Or, as the authors note later in the study: “Roughly 0.05% of the population accounts for almost half of all attention”. But there are two other key takeaways in the study worth highlighting, particularly for news organizations trying to figure out how their content meshes with the web’s social layer. First, there’s the concentration-of-distribution idea: the way users discover, and then consume, media content on Twitter. Second, there’s the longevity idea: the lifespan of that content as it enters our consciousness and then, often almost instantly, fades away.