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PJ O'Reilly - Enterprise Europe Network - June 5th 2014
- 1. Technology Transfer and EEN Horizon2020 Awareness Seminar June 5th 2014 P.J. O’Reilly Enterprise-Ireland / EEN IRELAND European Commission Enterprise and Industry
- 2. What is Technology Transfer Two ways to acquire technology; • Internally through R&D • Externally through Technology Transfer - Licence Agreements - Joint Ventures - Collaboration Agreements
- 3. TT vs R&D Simple scenario – first company to build a wind turbine Do you build from first principles? Do you import technology from a propeller company?
- 4. TT vs R&D-------- pros Faster return on Investment Already developed – proven in another market Technical assistance Possible access to innovation and markets Technology licensing can enable a firm to enter a foreign market quickly
- 5. Technology Acquisition Process Licensing Strategy Define/Identify Targets and Technology Specification Search Activity Evaluation and Due Diligence Negotiation and Contracts Sign Deal Implementation
- 6. A “one-stop shop” to meet all the information needs of Small & Medium Enterprises in Europe. Part of the Competitiveness & Innovation Framework Programme
- 7. 590 partner organisations in 52 countries Geographical Spread of the Network Recent - USA, Mexico Russia, China South Korea Tunisia Japan Brazil
- 8. PartnershipsPartnerships SMEs larger Enterprises Universities / ITs of Applied Science Research Centres & Institutes SMEs R & D Centres Large Corporations “Technology Offers” “Technology Requests” Supply Demand Technology* Transfer Market Pull Technology Push *Technology is the usage and knowledge of tools, techniques, crafts, systems or methods of organisation
- 9. How does it work? Together we put up your technology Offer or Request This gets into the Network Database visible to all our Partners and SMEs in 52 countries EOIs will be presented to you before you decide who to partner with We help you to finalise the deal and manage any IP issue with you
- 10. An extensive database of current partnering opportunities: 13250 Opportunities in total 6310 Technology Opportunities 6800 Business Opportunities 140 Local partnering opportunities EEN – Secure Database platform
- 11. Small and Medium Enterprises Entrepreneurs Business Start-ups Research Centres Universities & Institutes of Technology Business Support Organisations – e.g. LEO’s, Chambers of Commerce etc. Who can use EEN services?
- 12. Thank You
Editor's Notes
- The first thing to do is a PATENT SEARCH. No use in reinventing the wheel. If the technology already exists, check the usages prescribed. TT Route Lic Agre, life span of the patent Future development IP JVs, Does your proposed partner own the IP Coll Agre, What health is your proposed partner in.
- Know why you are developing a Product Know what you want NASA. USA Zero gravity pen Russia = Pencil
- Marketing within a market as distinct from marketing into a market.
- Simple isn’t it!!!!!!!
- It needs to be within the 60 – 40 band. If one partner is getting a much smaller benefit, he will pull out.
- EOIs People do business with people. Likeability All things being equal.