eFolder Webinar: How One Partner Leverages Dell AppAssure and StorageCraft

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eFolder partner Neil Hawkins from the Lanair Group share

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  • Let’s face it – data growth is unprecedented, with things like HIPAA, PCI, SOX and PACS your customers storage needs are growing very quickly.Even with very large hard drives it can be difficult to retain backups effectively within a complaint retention period.This is what de-duplication is all about… this technology alone can reduce your overall storage needs by a signifficant amount
  • Hello. My name is Ted Hulsy. I am Vice President of Marketing at eFolder and your host for today’s event.Welcome to the eFolder Expert Series. This webinar series brings together experts from eFolder’s staff and partner community for deep dive discussions on key service and technical topics.The topic for today’s webinar is: BDR Neutrality: How One Partner Leverages Dell AppAssure and StorageCraft to Span the SMB Market.Today we are joined by Neil Hawkins, Chief Technology Officer of Lanair Group, LLC.
  • Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be posted on eFolder’s YouTube channel. We will also make copies of the slides available those who attended the event.With over 165 people registered for today’s session, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s discussion, but you may submit them as we go along and we will try to address your questions on the fly.Neil is going to share his views on the relative technical merits of StorageCraftShadowProtect versus Dell AppAssure and then give some insights into the relative costs and pricing approaches for each service offering. And lastly, Neil will explain how Lanair is leveraging both solutions to grow their business.
  • Now let me introduce today’s expert:Mr. Hawkins is a Partner, Chief Operating Officer and Senior Engineer. Under his technical leadership and management, the team of highly skilled engineers and technicians address a vast array of disciplines. These initiatives include Managed Services, Centralized Data Management, IP Telephony, IT Security and Applications Development and Support.
  • This diagram provides a simple overview of the main functions of an eFolder BDR installation.First, the imaging software running on the production servers captures an initial image of the server, along with incremental image backups, and stores them on the eFolder BDR.The eFolder BDR appliance acts both as a storage server and as a standby server, in the event the production server fails. The eFolder BDR, leveraging virtualization technology, can bring up the image of the downed server and operate just like production server. Since both the data and complete server configuration is backed up, this on-site recovery can happen in minutes, not hours or days.To deliver additional protection, eFolder backs up the server images daily to the eFolder Storage Cloud, providing cloud based protection from on-site disasters. The client or partner can recover the server images from the cloud, via a download or shipment of a hard drive with the server images.Or, partners may elect to recover the servers in the cloud with the eFolder Continuity Cloud. This approach provides the same benefits of on-site virtualization, but instead leverages the eFolder Continuity Cloud.
  • When we first started looking at our BDR solutions we were really only interested in finding a truly reliable off-site option; what we actually found was two companies that each respectively were the best at what they did.We have always been about the RECOVERY part – we see a lot of companies focusing on the backup part and paying very little attention to the recovery part – this has become our niche.In general terms, when we went looking for a solution we were wanting to really close the gap on items like: - Restore times - Utilization of drive space - Eliminate chain failures - Introduce Application integrity checks – Microsoft Exchange, SQL Server and SharePoint - Provide a truly viable method for a true facility failureWe found that with AppAssure we have been able to take advantage of all of these items – and several other things that we hadn’t thought of.In terms of what we have seen as the top 5 technologies that are baked into AppAssurre – we see them above.[talk about each of the 5 listed above – quick intro for each feature]
  • This diagram provides a simple overview of the main functions of the eFolder AppAssure Cloud.AppAssure and eFolder have joined forces to deliver the eFolder AppAssure Cloud, a service that replicates AppAssure bare metal backup images to the eFolder Storage Cloud and enables multiple disaster recovery options. This solution combines the power of AppAssure software with eFolder cloud backup and recovery services.This service will launch on X date.Before turning things over to Lliam, let me just make a few comments on how a service like this works:AppAssure software periodically creates image-based, bare-metal backups from the client servers or workstations at pre-configured intervals The backup images are automatically backed up to a local storage environment running the AppAssure CORE The local AppAssure CORE replicates the images to a fully managed AppAssure CORE in the eFolder AppAssure CloudeFolder delivers various system monitoring, data privacy, and data integrity technologies to guarantee the success and reliability of the images contained in the eFolder Storage Cloud In the event of server outage, the AppAssure software enables fast, on-site recovery to physical or virtual environments or to dissimilar hardware In the event of local disaster that destroys a location or the servers, eFolder supplies multiple recovery options for the bare-metal images stored in the eFolder Storage Cloud, including download, expedited shipment of the images on disk/NAS device, or rapid virtualization in
  • When we first started looking at our BDR solutions we were really only interested in finding a truly reliable off-site option; what we actually found was two companies that each respectively were the best at what they did.We have always been about the RECOVERY part – we see a lot of companies focusing on the backup part and paying very little attention to the recovery part – this has become our niche.In general terms, when we went looking for a solution we were wanting to really close the gap on items like: - Restore times - Utilization of drive space - Eliminate chain failures - Introduce Application integrity checks – Microsoft Exchange, SQL Server and SharePoint - Provide a truly viable method for a true facility failureWe found that with AppAssure we have been able to take advantage of all of these items – and several other things that we hadn’t thought of.In terms of what we have seen as the top 5 technologies that are baked into AppAssurre – we see them above.[talk about each of the 5 listed above – quick intro for each feature]
  • As I am sure everyone is aware – email in most organizations is CRITICAL; they need it up and running ALL OF THE TIME.Microsoft Exchange has always been particularly cumbersome to restore QUCIKLY – dirty shutdowns in the backups, messing around with the transaction logs, creating Recovery Storage Groups – lets face it there are a lot of moving parts to an Exchange Server and fast recovery can take some time.AppAssure addresses some these complexities with the major Microsoft applications like SharePoint, Exchange and SQL Server; this is done by ACTUALLY testing on a scheduled basis IF these databases are intact – I don’t know of another product on the market that is able to do this.
  • Let’s face it – data growth is unprecedented, with things like HIPAA, PCI, SOX and PACS your customers storage needs are growing very quickly.Even with very large hard drives it can be difficult to retain backups effectively within a complaint retention period.This is what de-duplication is all about… this technology alone can reduce your overall storage needs by a signifficant amount
  • [Ted will close out the last two slides, before formal Q&A]eFolder helps partners adapt to a fast changing technology landscape. Partners can leverage the power of the cloud, while managing the natural migration of infrastructure from on-premises to cloud-based deployments.With eFolder’s unique business model, partners control the client relationship. eFolder allows partners build unique and differentiated offerings, with your own service levels, pricing, and branding.eFolder partners create thriving businesses based upon managed services that generate predictable, monthly recurring revenue. Partners are able to keep their operating costs low through reliable service performance, automation, and integration with their PSA systems. And the result is consistent ongoing profitability.
  • If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.

Transcript

  • 1. BDR Neutrality Raw Data Compressed + Deduped Data Data Deduped Globally Across All COREs / BDRs (with same encryption key)1 © 2012 eFolder, Inc. All Rights Reserved.
  • 2. BDR Neutrality:How One Partner Leverages Dell AppAssureand StorageCraft to Span the SMB Market Ted Hulsy VP of Marketing, eFolder 415-235-6087 ehulsy@efolder.net Neil Hawkins CTO, LANAIR Group, LLC 323.785.2077 nhawkins@lanairgroup.com
  • 3. Agenda• Introductions• Partner Expert: – Why StorageCraft ShadowProtect? – Why Dell AppAssure? – Comparing the economics – Bringing it all together• Q&A3 © 2012 eFolder, Inc. All Right Reserved.
  • 4. eFolder Expert: Neil Hawkins4 © 2012 eFolder, Inc. All Right Reserved.
  • 5. eFolder BDR with ShadowProtect eFolder BDR with eFolder ShadowProtect Storage Cloud Image backupProduction Disaster recovery options BDR appliance servers 1. Download On-site virtualization 2. Disk shipment eFolder 3. Emergency in the cloud Continuity Cloud virtualization and recovery Users 5 © 2012 eFolder, Inc. All Rights Reserved.
  • 6. Why StorageCraft ShadowProtect?Capability eFolder BDR with ShadowProtectReliable backups Fast recovery options Flexible operation 6 © 2012 eFolder, Inc. All Right Reserved.
  • 7. Reliable and Fast • Reliable Backup – Volume-level full, incremental and differential disk-based backups – Exact point-in-time backups of the operating system, applications, configuration & network settings and data • Fast Recovery – VirtualBoot™ – Hardware Independent Restore™ (HIR) – Bare metal, file & folder recovery – Recovery to the same system, dissimilar hardware, to and from virtual environments7 © 2012 eFolder, Inc. All Right Reserved.
  • 8. Flexible • Flexible System Migration – VirtualBoot™ – Virtual Converter • ShadowProtect ImageManager – Consolidation – Verification – Notification8 © 2012 eFolder, Inc. All Right Reserved.
  • 9. eFolder BDR with ShadowProtect Please call eFolder for partner wholesale pricing details: 800-352-0248 www.efolder.net/join9 © 2012 eFolder, Inc. All Rights Reserved.
  • 10. Shadow Protect: Typical Use Case ShadowProtect Servers <6 Storage <5 TB Locations single10 © 2012 eFolder, Inc. All Right Reserved.
  • 11. eFolder Cloud for AppAssure11 © 2012 eFolder, Inc. All Rights Reserved.
  • 12. Why Dell AppAssure?Capability eFolder Cloud for AppAssureApplication integrity checks Chain-free retention policies Global deduplication 12 © 2012 eFolder, Inc. All Right Reserved.
  • 13. Application Integrity Checks13 © 2012 eFolder, Inc. All Right Reserved.
  • 14. Chain-free Retention Policies14 © 2012 eFolder, Inc. All Right Reserved.
  • 15. Global Deduplication Raw Data Compressed + Deduped Data Data Deduped Globally Across All COREs / BDRs (with same encryption key)15 © 2012 eFolder, Inc. All Rights Reserved.
  • 16. eFolder Cloud for AppAssure Please call eFolder for partner wholesale pricing details: 800-352-0248 www.efolder.net/join16 © 2012 eFolder, Inc. All Rights Reserved.
  • 17. AppAssure: Typical Use Case AppAssure Servers >5 Storage >5 TB Locations multiple17 © 2012 eFolder, Inc. All Right Reserved.
  • 18. Comparing the Retail Economics ShadowProtect AppAssureSmall client, 1 TB, 4 Un-managed: ~$700/mo. Un-managed: ~$900/mo.servers, 1 location Managed: ~1,000/mo. Managed: ~1,200/mo.Med client, 4 TB, 8 Managed: ~2,500/mo.servers, 3 locations Not quoted18 © 2012 eFolder, Inc. All Right Reserved.
  • 19. Global Monitoring with eFolder19 © 2012 eFolder, Inc. All Right Reserved.
  • 20. eFolder Competitive Advantages • Leverage the power of the cloud Adapt • Manage the migration from on-premises to cloud services • Your own service offerings Differentiate • Your own pricing • Your own branding • Predictable, monthly revenue streams Thrive • Low operating costs • Consistent margins and cash flow20 © 2012 eFolder, Inc. All Rights Reserved.
  • 21. Contact Us Phone: 800-352-0248 Email: info@efolder.net Web: efolder.net Blog: efolder.net/blog/ Twitter: twitter.com/eFolder21 © 2011 eFolder, Inc. All Right Reserved.
  • 22. Q&A