eFolder AppAssure Cloud Briefing_Public

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eFolder introduced the eFolder AppAssure Cloud at the Dell Storage Forum 2012 in Boston. This presentation was delivered to Dell partners.

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  • This diagram provides a simple overview of the main functions of the eFolder AppAssure Cloud.AppAssure and eFolder have joined forces to deliver the eFolder AppAssure Cloud, a service that replicates AppAssure bare metal backup images to the eFolder Storage Cloud and enables multiple disaster recovery options. This solution combines the power of AppAssure software with eFolder cloud backup and recovery services.This service will launch on X date.Before turning things over to Lliam, let me just make a few comments on how a service like this works:AppAssure software periodically creates image-based, bare-metal backups from the client servers or workstations at pre-configured intervals The backup images are automatically backed up to a local storage environment running the AppAssure CORE The local AppAssure CORE replicates the images to a fully managed AppAssure CORE in the eFolder AppAssure CloudeFolder delivers various system monitoring, data privacy, and data integrity technologies to guarantee the success and reliability of the images contained in the eFolder Storage Cloud In the event of server outage, the AppAssure software enables fast, on-site recovery to physical or virtual environments or to dissimilar hardware In the event of local disaster that destroys a location or the servers, eFolder supplies multiple recovery options for the bare-metal images stored in the eFolder Storage Cloud, including download, expedited shipment of the images on disk/NAS device, or rapid virtualization in
  • I am going to spend about five minutes sharing some background on eFolder as company, just to give some context on our accomplishments to date and where we going as a company.eFolder is a leading supplier of cloud data protection and cloud security offerings to managed service providers, solution providers, and VARs.The company was found on a simple principle:Backups should be automatic, reliable, secure, and delivered as a fully managed service by trusted IT channel partners.To resellers considering partnering with eFolder, the sales pitch is simple:Cloud data protection generates high-margin, recurring revenue and should be the most profitable managed service offering you can deliver.
  • Organizations have to defend against three kinds of business interruptions:First, everyday disasters are incredibly common. Hardware failures, especially disk drive failures, occur all the time. Users delete or lose files. Corrupted software installs are common. Human error is a key contributor to everyday disasters.Natural disasters or site-wide disasters are far less common. They do happen however and the consequences for a business can be deadly. Fire or property insurance always seems like a needless expense, until you need it. The same goes for backup and disaster recovery preparedness. In some parts of the country – say in the Gulf Coast or in Tornado Alley – the likelihood of a site wide disaster is even higher. Most businesses can not survive the complete loss of their critical business data. If customer records, financials and accounting records are completely lost, most businesses would have a hard time recovering from such an event. Lastly, businesses need to guard against any kind of system downtime. In today’s competitive market, the fast eat the slow. Businesses can’t afford for their employees to be down, out of touch, or unproductive. Servers, workstations, and mobile assets need to operate at peak performance so knowledge workers, salespeople, engineers, and support personnel can get their day to day jobs done well. If disasters do occur, recovery has to be fast and complete.And you need to guarantee that the commitments or service agreements you have in place can be met or exceeded. The key to managed services is a chain of promises to clients about performance, uptime, and resiliency, in exchange for a flow of monthly revenue from these clients. When something does go wrong with the clients servers or infrastructure, you need to ensure that you can recover quickly and completely, without fail.
  • This diagram provides a simple overview of the main functions of the eFolder AppAssure Cloud.AppAssure and eFolder have joined forces to deliver the eFolder AppAssure Cloud, a service that replicates AppAssure bare metal backup images to the eFolder Storage Cloud and enables multiple disaster recovery options. This solution combines the power of AppAssure software with eFolder cloud backup and recovery services.This service will launch on X date.Before turning things over to Lliam, let me just make a few comments on how a service like this works:AppAssure software periodically creates image-based, bare-metal backups from the client servers or workstations at pre-configured intervals The backup images are automatically backed up to a local storage environment running the AppAssure CORE The local AppAssure CORE replicates the images to a fully managed AppAssure CORE in the eFolder AppAssure CloudeFolder delivers various system monitoring, data privacy, and data integrity technologies to guarantee the success and reliability of the images contained in the eFolder Storage Cloud In the event of server outage, the AppAssure software enables fast, on-site recovery to physical or virtual environments or to dissimilar hardware In the event of local disaster that destroys a location or the servers, eFolder supplies multiple recovery options for the bare-metal images stored in the eFolder Storage Cloud, including download, expedited shipment of the images on disk/NAS device, or rapid virtualization in
  • When we first started looking at our BDR solutions we were really only interested in finding a truly reliable off-site option; what we actually found was two companies that each respectively were the best at what they did.We have always been about the RECOVERY part – we see a lot of companies focusing on the backup part and paying very little attention to the recovery part – this has become our niche.In general terms, when we went looking for a solution we were wanting to really close the gap on items like: - Restore times - Utilization of drive space - Eliminate chain failures - Introduce Application integrity checks – Microsoft Exchange, SQL Server and SharePoint - Provide a truly viable method for a true facility failureWe found that with AppAssure we have been able to take advantage of all of these items – and several other things that we hadn’t thought of.In terms of what we have seen as the top 5 technologies that are baked into AppAssurre – we see them above.[talk about each of the 5 listed above – quick intro for each feature]
  • As I am sure everyone is aware – email in most organizations is CRITICAL; they need it up and running ALL OF THE TIME.Microsoft Exchange has always been particularly cumbersome to restore QUCIKLY – dirty shutdowns in the backups, messing around with the transaction logs, creating Recovery Storage Groups – lets face it there are a lot of moving parts to an Exchange Server and fast recovery can take some time.AppAssure addresses some these complexities with the major Microsoft applications like SharePoint, Exchange and SQL Server; this is done by ACTUALLY testing on a scheduled basis IF these databases are intact – I don’t know of another product on the market that is able to do this.
  • Let’s face it – data growth is unprecedented, with things like HIPAA, PCI, SOX and PACS your customers storage needs are growing very quickly.Even with very large hard drives it can be difficult to retain backups effectively within a complaint retention period.This is what de-duplication is all about… this technology alone can reduce your overall storage needs by a signifficant amount
  • [Ted will close out the last two slides, before formal Q&A]eFolderhelps partners adapt to a fast changing technology landscape. Partners can leverage the power of the cloud, while managing the natural migration of infrastructure from on-premises to cloud-based deployments.With eFolder’s unique business model, partners control the client relationship. eFolder allows partners build unique and differentiated offerings, with your own service levels, pricing, and branding.eFolder partners create thriving businesses based upon managed services that generate predictable, monthly recurring revenue. Partners are able to keep their operating costs low through reliable service performance, automation, and integration with their PSA systems. And the result is consistent ongoing profitability.
  • If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.
  • eFolder AppAssure Cloud Briefing_Public

    1. 1. eFolder AppAssure Cloud1 © 2012 eFolder, Inc. All Rights Reserved.
    2. 2. eFolder AppAssure Cloud Briefingat the Dell Storage Forum Kevin Hoffman CEO/CTO, eFolder khoffman@efolder.net 678-888-0700 x121 Ted Hulsy VP of Marketing, eFolder ehulsy@efolder.net 678-888-0700 x151
    3. 3. Agenda• eFolder Introduction• Business Continuity Challenges• Legacy BDR Pain Points• eFolder AppAssure Cloud – Overview – Feature Summary – Partner Pricing• eFolder Advantages3 © 2012 eFolder, Inc. All Right Reserved.
    4. 4. eFolder Introduction Our Mission: eFolder is a leading supplier of cloud data protection and cloud security offerings to MSPs, solution providers, and VARs.eFolder was founded on a simple principle:Backup and recovery should be automatic, reliable, secure, and delivered as a fullymanaged service by trusted IT channel partners.4
    5. 5. eFolder and AppAssure – Better Together OrPowerful software Cloud services Partners (MSPs, VARS, integrators) Clients (SMBs, mid-enterprise)5 © 2012 eFolder, Inc. All Right Reserved.
    6. 6. Business Continuity Needs Today Data protection for Cloud protection for everyday disasters site-wide disasters Fast recovery to keep organizations productive and thriving6 © 2012 eFolder, Inc. All Rights Reserved.
    7. 7. Calculations for Disaster Planning7 © 2012 eFolder, Inc. All Right Reserved.
    8. 8. Legacy BDR Pain Points“The server image “These client data “How often will we “In a major is backed up, but volumes are crazy. have to „rebase‟ to disaster, can I will I actually be How much off-site save on storage recover the serverable to recover the storage will this costs?” in the cloud?”Exchange server?” client require?” Commodity storage cloud Production servers BDR appliance 8 © 2012 eFolder, Inc. All Right Reserved.
    9. 9. eFolder AppAssure Cloud9 © 2012 eFolder, Inc. All Rights Reserved.
    10. 10. Solution Components  Best-of-breed server imaging software  eFolder cloud replication  eFolder cloud storage  eFolder cloud recovery10 © 2012 eFolder, Inc. All Right Reserved.
    11. 11. Feature Summary Capability eFolder AppAssure Cloud Application integrity checks  Universal Recovery  Chain-free retention policies  Global deduplication  Silent data corruption prevention  Fast recovery with Virtual Standby  Cloud recovery  eFolder Partner Portal 11 © 2012 eFolder, Inc. All Right Reserved.
    12. 12. Application Integrity Checks12 © 2012 eFolder, Inc. All Right Reserved.
    13. 13. Universal Recovery13 © 2012 eFolder, Inc. All Right Reserved.
    14. 14. Chain-free Retention Policies14 © 2012 eFolder, Inc. All Right Reserved.
    15. 15. Global Deduplication Raw Data Compressed + Deduped Data Data Deduped Globally Across All COREs / BDRs (with same encryption key)15 © 2012 eFolder, Inc. All Rights Reserved.
    16. 16. Silent Data Corruption Prevention Decryption and Transmission via Encrypted Verification Verification Network Tunnel over Public Internet and Reassembly Encrypted Transmission Your Data, Your Encrypted Data Cryptographically + Checksums Verified + Digital SignaturesData Verification and Reassembly during DownloadData Protection and Duplication during Upload Encryption Encrypted Transmission via Encrypted Verification Transmission and Duplication Network Tunnel over Public Internet Your Data Your Encrypted Data + Checksums + Digital Signatures 16 © 2012 eFolder, Inc. All Right Reserved.
    17. 17. Fast Recovery with Virtual Standby17 © 2012 eFolder, Inc. All Right Reserved.
    18. 18. eFolder Continuity Cloud18 © 2012 eFolder, Inc. All Right Reserved.
    19. 19. eFolder Partner Portal19 © 2012 eFolder, Inc. All Right Reserved.
    20. 20. Pricing Please call eFolder for partner wholesale pricing details: 800-352-0248 www.efolder.net/join20 © 2012 eFolder, Inc. All Rights Reserved.
    21. 21. eFolder Advantages21 © 2012 eFolder, Inc. All Right Reserved.
    22. 22. Join eFolder Dell Partners eFolder AppAssure Cloud  eFolder Continuity Cloud  eFolder BDR  eFolder Backup  eFolder Email Security  eFolder Exchange Archiving  eFolder BDR Rescue Program  Partner branding  Wholesale monthly billing  Made in America Support  Partner Center Portal  Named Account Manager  Enrollment Fee waived, $100 per month min.22 © 2012 eFolder, Inc. All Right Reserved.
    23. 23. eFolder Competitive Advantages • Leverage the power of the cloud Adapt • Manage the migration from on-premises to cloud services • Your own service offerings Differentiate • Your own pricing • Your own branding • Predictable, monthly revenue streams Thrive • Low operating costs • Consistent margins and cash flow23 © 2012 eFolder, Inc. All Rights Reserved.
    24. 24. Contact Us Phone: 800-352-0248 Email: info@efolder.net Web: efolder.net Blog: efolder.net/blog/ Twitter: twitter.com/eFolder24 © 2011 eFolder, Inc. All Right Reserved.
    25. 25. Q&A
    26. 26. Appendix
    27. 27. eFolder AppAssure Cloud Features27 © 2012 eFolder, Inc. All Rights Reserved.
    28. 28. eFolder AppAssure Cloud Features28 © 2012 eFolder, Inc. All Rights Reserved.

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