Social Network Advertising - Neogen.ro

Social Network Advertising 1 1

Overview A. Targeting B. Creatives • Company profile • Banners • Viral video • Promotional messages • Special project C. Neogen Statistics D. Recommendations 2 2 2

A. Targeting 33 3

Target your campaign  Age  Gender  Location  Interests 4 4 4

Precision Targeting Product type Cosmetics Sport articles Kid’s articles etc. Auto, Electronic products , etc. Targeting Criteria - sex Women Men The women will see Men will see exclusively the exclusively the message ad and message tageted on containing the info targeted their group and interests. on their group and interests. 5 5 5

B. Creatives 6 6

Choose Your Creative  Ads can contain Images  Ads can contain Videos  Ads can contain only Text 1. Business profile 2. Banner 3. Viral video 4. Promotional message 5. Special projects 7 7 7

1. Company profile 8 8

Create a Business Profile 99 9

What you can communicate and how Action Automatically, the users related to your company profile, „fans”, are seeing in their news feed from Neogen your updates (messages) E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the users, searching for new profiles in Neogen database, sees the profile. It becomes „friend” with the profile and automatically he will receive in his own account the communication regarding the new BestJobs services.  Interact with your audience.  Enroll the audience in voting, posting comments, sending feedback.  Keep in touch with the targeted audience. Result Price for a company profile on neogen.ro – 0. 10 10 10

Case study: Orange business profile in Moldova 11 11 11

Case study: Franziska & Franz profiles in Romania 12 12 12

2. Banner 13 13 13

Create a Banner 14 14 14

Banner 15 15 15

3. Video 16 16

Create a Viral Video 17 17 17

4. Promotional message 18 18

Create a Promotional Message 19 19 19

5. Special project 20 20

What you can brand…  Home page  Users’ profiles  Message box  Chat window  Game table  Virtual gifts  Other examples 21 21 21

Home page 22 22 22

Home page 23 23 23

Users’ Profile: Jacobs in Bulgaria 24 24 24

Users' Profile: Garnier in Bulgaria 25 25 25

Message Box - Expose your brand in users’ conversations 26 26 26

Message Box - Expose your brand in users’ conversations 27 27 27

Chat Window – noi2 28 28 28

Game Table - doizece 29 29 29

Virtual gifts: Murfatlar in Romania 30 30 30

Other examples - Product placement 31 31 31

Other examples – Search Box 32 32 32

Campaign Creation Round Up  Target your audience  Think Viral  Provide a unique value  Infuse with loyalty program  Measure Success and improve  Message and Notify 33 33 33

C. Neogen statistics 34 34

An active and involved audience  Over 200 million page views per month  Over 12 million visits per month  Over 2.5 million unique visitors/month  Over 20 pages are viewed by a member per visit  Average time spent on site is 20 minutes/visit 35 35 35

Growth 2008 - 2009 36 36 36

D. Recommendations  Create linkages between services based on individually- controlled identity  Compete on creating the most compelling social experience, not social graph lock-in  Develop social applications that have meaning  Integrate social networks into existing activities  Design business models that reflect the value created by people’s social networks 37 37 37

Social Network Advertising - Neogen.ro

by Monica Cacina on Nov 16, 2009

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Social Network Advertising - Neogen.ro — Presentation Transcript