The objective of this case study
Is to ...
Investigate the online advertising efficiency.
Present the `Best Practices` in this domain.
To outline the online advertising opportunities.
Launching the first mobile phone with the COSMOTE brand
Cosmote Vairy Touch
- brand awareness
- increasing sales
- personalization of the public profile page
- 2 weeks (17.12 - 31-12.2009)
4 - female, male
`Notification` page personalization
Home `Notifications` is the second page that traffic on the site with
over 245,000 daily impressions from 100,000 unique users.
Neogen users access this page frequently to see what activities took place
on their profile recently: visit new profile, users who have become fans/
friends of the profile, messages/gifts they received recently etc.
We associate the idea of notification to the idea of communicating with
friends via SMS. Thus we customized
• Access link to the `Notifications` page
• The whole `Notifications` page
By linking the idea of communication via SMS with one of the most
viewed pages on Neogen site, advertisers have made another step
towards leaving the `common ` embracing a creative idea with an
positive impact on the public.
Acces button on the `Notification` page
`Notifications` personalized page have been viewed
more than 3.5 million times and we have been
recorded as many clicks on the page access button.
Neogen users have generated over 50,000 visits to
the product page on the Cosmote website
Advertisers who have already understood the importance of
the online component in the promoting strategy must
constantly seek more efficient methods of communication.
The secret ingredients in defining an effective advertising campaigns
Age | Sex | Location | Interests
Count the number of
Displays, Clicks, Visits, Read messages etc.
Instruments and advertising spaces
Message, Text ads, Banners etc.
First page, Games, Chat, Dating etc.
Neogen uses advanced targeting criteria to ensure that no
ads display are wasted.
Defining a viral promotional campaign involve the selection of the appropriate instruments,
finding an effective method of use and finally creating a strong emotion through different and
Success consists of:
1. Make people feel
2. Make something unexpected
3. Trying not to advertise, but to create stories
4. Make a campaign in episodes (to be continued ...)
5. Allowing the distribution, downloading and facile embeding of materials
6. Connecting with the target audience, through comments or messages
7. Allowing easy access to materials
All the essential ingredients they found on neogen.ro, the outstanding results
of our clients demonstrates the viral power generated by users of the largest
social network in Romania.
Neogen means 100% emotion!