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VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
VFN network
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VFN network

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Virtual Fan Network Publisher Development Opportunities

Virtual Fan Network Publisher Development Opportunities

Published in: Business, Technology
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  • insert actual brands and publishers we are working with or who are in the pipeline also add athletes themselves as publishers Replace brands from website - DONE
  • insert actual brands and publishers we are working with or who are in the pipeline also add athletes themselves as publishers Replace brands from website - DONE
  • insert actual brands and publishers we are working with or who are in the pipeline also add athletes themselves as publishers Replace brands from website - DONE
  • Brian to add content
  • Brian to add content
  • Transcript

    • 1. The Digital Sports Media Platform
    • 2. The Virtual Fan Networkis a digital sports platformconnecting Athletes, Fans,Brands, and Publishers ina rich, compelling andengaging experience.
    • 3. Who’s in the VFN?Athletes Fans Brands Publishers Stars  Casual  International Brands  High-traffic Sports Sites Rising Stars  Social  National Brands  Media Sites Suddenly Famous  Fanatic  Regional Brands  Wikipedia(s) Amateur  Hometown Focused  Local Businesses Olympiad  Status Focused  Affiliates  Bloggers College  Fantasy Leaguer  Publishers  Team Sites High School  Blogger  Athlete’s Sites Kids  Journalist  Venues  Other Athletes  Fan Forums  Ecommerce
    • 4. VFN is the Ecosystem Athletes create a direct and profitable engagement with their Fans and amplify their digital brand Fans engage directly with their favorite athletes Brands connect with customers in a new way through affiliation with the athlete Publishers gain engaging content, new users and increased revenue
    • 5. Virtual Fan Card FeaturesFunctions User AcquisitionUp-to-date statistics Highly interactive and effectiveAccess to social chatter ad unit for user acquisitionFind and watch videos User engagement is 60%+Buy merchandise Click through rate is 5%Content MonetizationProvided by & approved by Integrated display adsathlete Publisher advertising rev splitRSS feeds and content Channel revenuepartnerships with major media Merchandise salespublishers Ticket salesIntegrated with Facebook and Music salesTwitter VFN Zone marketplace
    • 6. Virtual Fan CardCapabilities Home Screen Social Feeds Biography & Stats News and Game Updates Athlete Videos Favorite Songs Merchandise & Tickets Mobile Features Unique and Exclusive Content Customer Acquisition
    • 7. Value for the Athlete500 Athletes and growingWhat’s in it for them? Connect with Fans in a unique and meaningful way Athlete becomes a publisher and takes control of their online brand Expand Reach Direct monetization from their valuable online equity Unlock the online and mobile digital spend for the athlete Analytics to track and understand their online popularity
    • 8. Value for the Fan A fun and interactive way to engage with favorite athletes Create a digital ”shoe box” across multiple platforms through VFN. Ability to collect, trade and share VFN Cards through the VFN Zone. Participate in fantasy leagues, Social Shopping games and contests. Access to unique content, Rich Content endorsed products, merchandise and events. Available on Multiple Devices
    • 9. Value for the BrandBrands Partner with Athletesfor Tighter Engagement withCustomers Access to athletes without need for expensive and risky sponsorships Advertisers can choose international, national, regional or local athletes for a variety of CPM campaigns Populate Cards with rich media tools and content owned by brand/advertiser Easily integrate brand into the user experience Engage athletes’ fans via social feeds Results = Dramatically higher customer engagement and CTRs
    • 10. Value for PublishersPublishers Gain HighlyEngaging Monetizable Content The VFN Card is an interactive web and mobile advertising asset. Enabling more valuable integrated brand campaigns driving higher CPM’s. Can be integrated into topical and relevant content. Can be international, national, regional or local. Can be updated in real time. Effective user acquisition tool.
    • 11. What Have We Done So Far? Strategic content and distribution relationships 500+ major athletes with more in process Advanced discussions with players associations of major sports Successful national campaigns with major brands
    • 12. Opportunities for Publishers1. Ad Network Partner – VFN places media buys with you2. Premium Re-seller – VFN empowers the publisher to include Fan Cards as part of their media mix3. Channel Partner – Fan Cards served in unsold (under-sold) publisher inventory4. Content distribution – increase the reach of your content by working with VFN as a content provider
    • 13. Premium Ad NetworkAdvertisers connect with users within the Athlete’snetwork1 2 3 5 4 3  Product/Brand Info – Custom creative with links to product page(s)1  Persistent Logo – Call to Action, tag line, etc. 4  Video Contest – Supports YouTube videos or2  Sweepstakes – Custom built playlists
    • 14. Reseller Opportunity1 Revenue Opportunity – Incorporate Fan Cards into your premium media packages = high CPM rates2 P3 Engagement – Increase user interaction time with these deep content units (Fan Cards) Creating Sticky, Engaging Content Increasing Inventory Value Driving Higher Advertiser ROI
    • 15. Channel Network - Display1 Display Ad 2 Facebook Ad 3 Mobile Ad300x250 bolt-on to Virtual Fan Card 160x600 ad within player’s VFC app on 320x50 ad within mobile web app their Facebook Page. 600px 600px 50px 320px 250px 300px 160px 300px
    • 16. Appendix – CaseStudies
    • 17. Case StudyPop ChipsObjective: Bridge Online and Offlinethrough a digital campaign blendedwith retail activation and aculminating charitable payoff. ~15 Athletes in 15 Markets in North AmericaResults: 20% Engagement Rates +14% CTR 18% National Sales Lift! “You guys are disruptive! We’re seeing the sales increases already!” -Michael Parisi, Dir. Of Marketing, Popchips
    • 18. Case StudyBleacher ReportObjective : Activate Tim Lincecumon a (1) month long campaignthrough his Virtual Fan Card to drivehigh brand engagement and get fansto sign up for a Bleacher Report -SF Giants Team Newsletter. Results: 9% Engagement Rates 31 Seconds avg. Time 1,287 Email Entries 68% Conversion Rates
    • 19. Case StudySporting News – Matt CainPerfect Game Sporting News asked VFN to build Matt Cain Fan Card to capitalize on perfect game to be run along side articles featuring that story  57% Engagement Rates  31 Seconds avg. Time  1MM + fans in 48 hours  68% Conversion Rates  Published Within Hours of Game
    • 20. Performance – DigitalMediaPerformance vs. Industry Standard:23x higher engagement rate5.5x longer on average time spent18x higher click through rate Reach over 40MM+ unique viewers/month
    • 21. Competition Let’s advertisers research, Many new emerging social license, and activate media management platforms celebrity endorsements and tools. Celebrity matching program for brands None are creating integrated rich-media assets around the Personal media management athlete. platform for celebrities None enable direct brand integration with the athlete Social engagement platform for across multiple platforms. athletes and fans to interact None provide direct monetization Content management platform to the athlete. for youth and adult sports teams and players to stay None provide amplification Bluefields.com better connected to team through syndication events

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