Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships Eric Hodgson July 23, 2007

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Critical Web Principles Web sites are built for visitors — plain and simple

Web sites are built for visitors — plain and simple

A Web site must serve a purpose. Critical Web Principles

A Web site must serve a purpose.

Takeaways from Today Understand the ins and outs of social networking sites and practices Participate, rather than control Stay true to your purpose

Understand the ins and outs of social networking sites and practices

Participate, rather than control

Stay true to your purpose

Social Networks at 30,000 feet

Web Usage - Facebook Membership is growing by 100,000 users per day Fastest growing demographic is age 25+ 1% of all time on the internet is spent on Facebook 6 th most visited Web site 1 billion photos are hosted on Facebook 6 million photos are uploaded daily 50% of registered users come back to the site every day Sources : Facebook Company data, press reports

Membership is growing by 100,000 users per day

Fastest growing demographic is age 25+

1% of all time on the internet is spent on Facebook

6 th most visited Web site

1 billion photos are hosted on Facebook

6 million photos are uploaded daily

50% of registered users come back to the site every day

Dissecting Networks

Elements of a Social Network Friends and Communities Tagging Communication Syndication and Content Reuse

Friends and Communities

Tagging

Communication

Syndication and Content Reuse

Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos

Favorites, sizes, downloads, prints User commenting Tagging Geotagging

Applications and content Imported from Flickr

The Wall: No longer email or even IM conversations

Participating

Stay Focused Provide content, not control Set goals Event registration Announcements Media storage Stay professional

Provide content, not control

Set goals

Event registration

Announcements

Media storage

Stay professional

Creating a Presence Staff Accounts Groups Content Join Existing Groups This is the key

Staff Accounts

Groups

Content

Join Existing Groups

Content Ready for Networks Events Photos Video Announcements

Events

Photos

Video

Announcements

Follow Standard Formats Events and profiles Tags and social networks microformats.org kitchen.technorati.com

Events and profiles

Tags and social networks

microformats.org

kitchen.technorati.com

Building Your Own

Let’s take some questions ?

Find This Presentation http://www.estradacms.com/hodgson

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Web Sites and Sources Used Pew Internet & American Life Project ( www.pewinternet.org ) Facebook ( www.facebook.com ) Flickr ( www.flickr.com ) YouTube ( www.youtube.com ) MySpace ( www.myspace.com ) Upcoming ( www.upcoming.org ) Marquette University Alumni Association ( www.alumni.marquette.edu ) Mays Business School – Social Sites ( mays.tamu.edu/social )

Pew Internet & American Life Project ( www.pewinternet.org )

Facebook ( www.facebook.com )

Flickr ( www.flickr.com )

YouTube ( www.youtube.com )

MySpace ( www.myspace.com )

Upcoming ( www.upcoming.org )

Marquette University Alumni Association ( www.alumni.marquette.edu )

Mays Business School – Social Sites ( mays.tamu.edu/social )

Thank You! Eric Hodgson Web Consultant Estrada 319.396.5013 [email_address]

Eric Hodgson

Web Consultant

Estrada

319.396.5013

[email_address]