Utilizing Social Networks to Strengthen Alumni Relationships

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Utilizing Social Networks to Strengthen Alumni Relationships

  1. 1. Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships Eric Hodgson July 23, 2007
  2. 2. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  3. 3. Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
  4. 4. <ul><li>A Web site must serve a purpose. </li></ul>Critical Web Principles
  5. 5. Takeaways from Today <ul><li>Understand the ins and outs of social networking sites and practices </li></ul><ul><li>Participate, rather than control </li></ul><ul><li>Stay true to your purpose </li></ul>
  6. 6. Social Networks at 30,000 feet
  7. 8. Web Usage - Facebook <ul><li>Membership is growing by 100,000 users per day </li></ul><ul><ul><li>Fastest growing demographic is age 25+ </li></ul></ul><ul><li>1% of all time on the internet is spent on Facebook </li></ul><ul><ul><li>6 th most visited Web site </li></ul></ul><ul><li>1 billion photos are hosted on Facebook </li></ul><ul><ul><li>6 million photos are uploaded daily </li></ul></ul><ul><li>50% of registered users come back to the site every day </li></ul>Sources : Facebook Company data, press reports
  8. 13. Dissecting Networks
  9. 14. Elements of a Social Network <ul><li>Friends and Communities </li></ul><ul><li>Tagging </li></ul><ul><li>Communication </li></ul><ul><li>Syndication and Content Reuse </li></ul>
  10. 15. Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos
  11. 16. Favorites, sizes, downloads, prints User commenting Tagging Geotagging
  12. 17. Applications and content Imported from Flickr
  13. 18. The Wall: No longer email or even IM conversations
  14. 19. Participating
  15. 20. Stay Focused <ul><li>Provide content, not control </li></ul><ul><li>Set goals </li></ul><ul><ul><li>Event registration </li></ul></ul><ul><ul><li>Announcements </li></ul></ul><ul><ul><li>Media storage </li></ul></ul><ul><li>Stay professional </li></ul>
  16. 21. Creating a Presence <ul><li>Staff Accounts </li></ul><ul><li>Groups </li></ul><ul><li>Content </li></ul><ul><li>Join Existing Groups </li></ul>This is the key
  17. 26. Content Ready for Networks <ul><li>Events </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Announcements </li></ul>
  18. 31. Follow Standard Formats <ul><li>Events and profiles </li></ul><ul><li>Tags and social networks </li></ul><ul><li>microformats.org </li></ul><ul><li>kitchen.technorati.com </li></ul>
  19. 33. Building Your Own
  20. 38. Let’s take some questions ?
  21. 39. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  22. 40. Web Sites and Sources Used <ul><li>Pew Internet & American Life Project ( www.pewinternet.org ) </li></ul><ul><li>Facebook ( www.facebook.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul><ul><li>MySpace ( www.myspace.com ) </li></ul><ul><li>Upcoming ( www.upcoming.org ) </li></ul><ul><li>Marquette University Alumni Association ( www.alumni.marquette.edu ) </li></ul><ul><li>Mays Business School – Social Sites ( mays.tamu.edu/social ) </li></ul>
  23. 41. Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 </li></ul><ul><li>[email_address] </li></ul>

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