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Utilizing Social Networks to Strengthen Alumni Relationships
 

Utilizing Social Networks to Strengthen Alumni Relationships

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Utilizing Social Networks to Strengthen Alumni Relationships Utilizing Social Networks to Strengthen Alumni Relationships Presentation Transcript

  • Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships Eric Hodgson July 23, 2007
  • Find This Presentation
    • http://www.estradacms.com/hodgson
  • Critical Web Principles
    • Web sites are built for visitors — plain and simple
    • A Web site must serve a purpose.
    Critical Web Principles
  • Takeaways from Today
    • Understand the ins and outs of social networking sites and practices
    • Participate, rather than control
    • Stay true to your purpose
  • Social Networks at 30,000 feet
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  • Web Usage - Facebook
    • Membership is growing by 100,000 users per day
      • Fastest growing demographic is age 25+
    • 1% of all time on the internet is spent on Facebook
      • 6 th most visited Web site
    • 1 billion photos are hosted on Facebook
      • 6 million photos are uploaded daily
    • 50% of registered users come back to the site every day
    Sources : Facebook Company data, press reports
  •  
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  • Dissecting Networks
  • Elements of a Social Network
    • Friends and Communities
    • Tagging
    • Communication
    • Syndication and Content Reuse
  • Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos
  • Favorites, sizes, downloads, prints User commenting Tagging Geotagging
  • Applications and content Imported from Flickr
  • The Wall: No longer email or even IM conversations
  • Participating
  • Stay Focused
    • Provide content, not control
    • Set goals
      • Event registration
      • Announcements
      • Media storage
    • Stay professional
  • Creating a Presence
    • Staff Accounts
    • Groups
    • Content
    • Join Existing Groups
    This is the key
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  • Content Ready for Networks
    • Events
    • Photos
    • Video
    • Announcements
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  • Follow Standard Formats
    • Events and profiles
    • Tags and social networks
    • microformats.org
    • kitchen.technorati.com
  •  
  • Building Your Own
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  • Let’s take some questions ?
  • Find This Presentation
    • http://www.estradacms.com/hodgson
  • Web Sites and Sources Used
    • Pew Internet & American Life Project ( www.pewinternet.org )
    • Facebook ( www.facebook.com )
    • Flickr ( www.flickr.com )
    • YouTube ( www.youtube.com )
    • MySpace ( www.myspace.com )
    • Upcoming ( www.upcoming.org )
    • Marquette University Alumni Association ( www.alumni.marquette.edu )
    • Mays Business School – Social Sites ( mays.tamu.edu/social )
  • Thank You!
    • Eric Hodgson
    • Web Consultant
    • Estrada
    • 319.396.5013
    • [email_address]