Utilizing Social Networks to Strengthen Alumni Relationships
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Utilizing Social Networks to Strengthen Alumni Relationships

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  • 1. Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships Eric Hodgson July 23, 2007
  • 2. Find This Presentation
    • http://www.estradacms.com/hodgson
  • 3. Critical Web Principles
    • Web sites are built for visitors — plain and simple
  • 4.
    • A Web site must serve a purpose.
    Critical Web Principles
  • 5. Takeaways from Today
    • Understand the ins and outs of social networking sites and practices
    • Participate, rather than control
    • Stay true to your purpose
  • 6. Social Networks at 30,000 feet
  • 7.  
  • 8. Web Usage - Facebook
    • Membership is growing by 100,000 users per day
      • Fastest growing demographic is age 25+
    • 1% of all time on the internet is spent on Facebook
      • 6 th most visited Web site
    • 1 billion photos are hosted on Facebook
      • 6 million photos are uploaded daily
    • 50% of registered users come back to the site every day
    Sources : Facebook Company data, press reports
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Dissecting Networks
  • 14. Elements of a Social Network
    • Friends and Communities
    • Tagging
    • Communication
    • Syndication and Content Reuse
  • 15. Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos
  • 16. Favorites, sizes, downloads, prints User commenting Tagging Geotagging
  • 17. Applications and content Imported from Flickr
  • 18. The Wall: No longer email or even IM conversations
  • 19. Participating
  • 20. Stay Focused
    • Provide content, not control
    • Set goals
      • Event registration
      • Announcements
      • Media storage
    • Stay professional
  • 21. Creating a Presence
    • Staff Accounts
    • Groups
    • Content
    • Join Existing Groups
    This is the key
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Content Ready for Networks
    • Events
    • Photos
    • Video
    • Announcements
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Follow Standard Formats
    • Events and profiles
    • Tags and social networks
    • microformats.org
    • kitchen.technorati.com
  • 32.  
  • 33. Building Your Own
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. Let’s take some questions ?
  • 39. Find This Presentation
    • http://www.estradacms.com/hodgson
  • 40. Web Sites and Sources Used
    • Pew Internet & American Life Project ( www.pewinternet.org )
    • Facebook ( www.facebook.com )
    • Flickr ( www.flickr.com )
    • YouTube ( www.youtube.com )
    • MySpace ( www.myspace.com )
    • Upcoming ( www.upcoming.org )
    • Marquette University Alumni Association ( www.alumni.marquette.edu )
    • Mays Business School – Social Sites ( mays.tamu.edu/social )
  • 41. Thank You!
    • Eric Hodgson
    • Web Consultant
    • Estrada
    • 319.396.5013
    • [email_address]