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Students and Social Media: Current Uses and Emerging Practices
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Students and Social Media: Current Uses and Emerging Practices

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As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages …

As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.

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Transcript

  • 1. Students & Social MediaCurrent Uses and Emerging Practices
    Ryan Hodgson, University of Texas
    Eric Hodgson, University of Iowa Foundation
    August 2, 2011 :: San Antonio, Texas
  • 2. About Us
  • 3. Some Statistics
    80% of college-bound students say they use Facebook
    63% log in at least once per day
    9% of college-bound students have Twitter accounts
    54% of Millenials own a smartphone
    25% of smartphone owners say they go online using their phone, rather than with a computer. 
    1
    2
    3
    Sources:
    Noel-Levitz, 2011 E-Expectations Report, https://www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
    Affinity, American Life Study, 2011, http://www.affinityresearch.net/americanmagazinestudy.html
    Pew, Internet and American Life Project, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx
  • 4. Our Social Media Stages
  • 5. Current State
    Following friends, not organizations
    Must stay in their stream
    Push to web
    Like routine and predictability
    Tech comfortable, not tech savvy
    Serious communication channel
    They ask a question, you answer as quickly as possible
  • 6.
  • 7.
  • 8. Future State of Social Media
    Strength of mobile
    Aggregated content
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. What’s Next?
    Some rights reserved by martinjetpack
  • 21. Source: Hubspot, Google+ Attracts 30 Million Users in Three Weeks, 07//22/2011, http://blog.hubspot.com/blog/tabid/6307/bid/20589/Google-Attracts-20-Million-Users-in-3-Weeks-Infographic.aspx
  • 22. Your Role
    Track click-through activity
    Monitor channels
    Continually test
    Watch your students
  • 23. Questions?
    Eric Hodgson
    University of Iowa Foundation
    eric-hodgson@uiowa.edu
    @ehodgso
    Ryan Hodgson
    University of Texas
    ryanhodgson@gmail.com
    @ryanhodgson