Latest Trends in Higher Ed Web Site Maintenance Eric Hodgson Estrada May 24, 2007

Find This Presentation http://www.estradacms.com/hodgson

http://www.estradacms.com/hodgson

Critical Web Principles Web sites are built for visitors — plain and simple

Web sites are built for visitors — plain and simple

A Web site must serve a purpose. Critical Web Principles

A Web site must serve a purpose.

Takeaways from Today Without planning, the site will slowly die upon launch Involve people across campus. It takes a village… Plan for the future regularly Try new things

Without planning, the site will slowly die upon launch

Involve people across campus. It takes a village…

Plan for the future regularly

Try new things

Plan Your Presence

Start Early Set the team Establish goals Integrate with other media

Set the team

Establish goals

Integrate with other media

Know Who You Need Start with roles Include site maintenance Encourage community building

Start with roles

Include site maintenance

Encourage community building

Key Roles Web Committee Web Manager/Webmaster Web Editor Content Owners Web Developer Server Administrator Geek Factor 0% 100%

Stay True to Yourself Mission Planning BRAND }

Have a Three-year Plan Improve daily processes Test to reaffirm direction Reprioritize at least once a year

Improve daily processes

Test to reaffirm direction

Reprioritize at least once a year

Build A Foundation

Standard Process Planning Architecture Design Production Implementation

Content Ownership Distributed Authoring Dynamic vs. Static Content Publishing Processes

Distributed Authoring

Dynamic vs. Static Content

Publishing Processes

Understand Your Audience Who are they? What attracts their attention? Where do they think about you? When do they think about you?

Who are they?

What attracts their attention?

Where do they think about you?

When do they think about you?

Site Visitor Usage Promote Action Define Relationships Avoid Dead Ends

Promote Action

Define Relationships

Avoid Dead Ends

Prepare For The Future

Expanding Content Authoring Blogs Profiles Podcasts

Blogs

Profiles

Podcasts

Extendable Formats and Methods RSS Microformats Trackbacks

RSS

Microformats

Trackbacks

Find This Presentation http://www.estradacms.com/hodgson

http://www.estradacms.com/hodgson

Thank You! Eric Hodgson Web Consultant Estrada 319.396.5013 [email_address]

Eric Hodgson

Web Consultant

Estrada

319.396.5013

[email_address]

Let’s take some questions ?