Embracing Social Web Content:   Site Visitors as Authors Eric Hodgson Estrada April 11, 2007
Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
<ul><li>A Web site must serve a purpose.  </li></ul>Critical Web Principles
Takeaways from Today <ul><li>The Web is a two-way communication tool </li></ul><ul><li>The more you engage your visitors o...
It’s been building…
Source : USA Today, 10/01/2004 “ Instead of having to find information…it will find you.” “ It's just there. Your life is ...
Source : Advertising Age, 07/21/2005 “ There is so much media now that consumers control access.  It’s much more about fin...
Web Usage <ul><li>88%  of Americans age  12-29  go online </li></ul><ul><li>42%  of Americans have high-speed Internet acc...
Web Usage <ul><li>34%  use the Web to  develop or display photos </li></ul><ul><li>30%   rated  a product, service, or per...
Web Usage 48 million  Americans have contributed content to the Web Source :  Pew Internet & American Life Project
 
 
 
 
 
 
Stay focused…
What is your focus?
Stay True to Yourself Mission Planning BRAND }
Understand Your Audience <ul><li>Who are they? </li></ul><ul><li>What attracts their attention? </li></ul><ul><li>Where do...
Beyond Your Walls <ul><li>See what they are saying about your institution </li></ul><ul><li>See where your audiences commu...
Where we are now…
Building a Strong Foundation <ul><li>Content ownership </li></ul><ul><li>Actions </li></ul><ul><li>Tagging </li></ul><ul><...
Expanding Content Authoring <ul><li>Blogs </li></ul><ul><li>Profiles </li></ul><ul><li>Podcasts </li></ul>
 
Opportunities to Open Communication <ul><li>Page-level Content </li></ul><ul><ul><li>Allow posted commenting on every page...
 
Opportunities to Open Communication <ul><li>News and Events </li></ul><ul><ul><li>Allow posted commenting  </li></ul></ul>...
 
Opportunities to Open Communication <ul><li>Blogging </li></ul><ul><ul><li>Open to site visitors beyond commenting </li></...
 
Opportunities to Open Communication <ul><li>Peer networks </li></ul><ul><ul><li>Permission-based </li></ul></ul><ul><ul><l...
 
Extendable Formats and Methods <ul><li>RSS </li></ul><ul><li>Microformats </li></ul><ul><li>Trackbacks </li></ul>
Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
Resources <ul><li>Next Big Thing: The Web as Your Servant (www.usatoday.com/tech/webguide/ internetlife/2004-10-01-cover-w...
Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 ...
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Embracing Social Web Content: Site Visitors as Authors

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The web is a two-way communication tool. The more opportunities you present to engage your site visitors, stronger relationships will develop.

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  • Embracing Social Web Content: Site Visitors as Authors

    1. 1. Embracing Social Web Content: Site Visitors as Authors Eric Hodgson Estrada April 11, 2007
    2. 2. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
    3. 3. Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
    4. 4. <ul><li>A Web site must serve a purpose. </li></ul>Critical Web Principles
    5. 5. Takeaways from Today <ul><li>The Web is a two-way communication tool </li></ul><ul><li>The more you engage your visitors online, the stronger the relationships develop </li></ul><ul><li>Stay focused </li></ul>
    6. 6. It’s been building…
    7. 7. Source : USA Today, 10/01/2004 “ Instead of having to find information…it will find you.” “ It's just there. Your life is just affected the way it's affected today by the lights in a room.”
    8. 8. Source : Advertising Age, 07/21/2005 “ There is so much media now that consumers control access. It’s much more about finding a way to talk to them as individuals.”
    9. 9. Web Usage <ul><li>88% of Americans age 12-29 go online </li></ul><ul><li>42% of Americans have high-speed Internet access at home </li></ul><ul><li>37% of Internet users have accessed the Internet wirelessly </li></ul><ul><ul><li>40% of those users have accessed the Internet via their cell phone </li></ul></ul>Source : Pew Internet & American Life Project
    10. 10. Web Usage <ul><li>34% use the Web to develop or display photos </li></ul><ul><li>30% rated a product, service, or person using an online rating system </li></ul><ul><li>26% shared something online that they created themselves (photos, artwork, stories, video) </li></ul><ul><li>11% have used online social or professional networking sites (LinkedIn, mySpace) </li></ul><ul><li>8% Created or worked on their own journal or blog </li></ul>Source : Pew Internet & American Life Project
    11. 11. Web Usage 48 million Americans have contributed content to the Web Source : Pew Internet & American Life Project
    12. 18. Stay focused…
    13. 19. What is your focus?
    14. 20. Stay True to Yourself Mission Planning BRAND }
    15. 21. Understand Your Audience <ul><li>Who are they? </li></ul><ul><li>What attracts their attention? </li></ul><ul><li>Where do they think about you? </li></ul><ul><li>When do they think about you? </li></ul>
    16. 22. Beyond Your Walls <ul><li>See what they are saying about your institution </li></ul><ul><li>See where your audiences communicate </li></ul>
    17. 23. Where we are now…
    18. 24. Building a Strong Foundation <ul><li>Content ownership </li></ul><ul><li>Actions </li></ul><ul><li>Tagging </li></ul><ul><li>Common questions </li></ul>
    19. 25. Expanding Content Authoring <ul><li>Blogs </li></ul><ul><li>Profiles </li></ul><ul><li>Podcasts </li></ul>
    20. 27. Opportunities to Open Communication <ul><li>Page-level Content </li></ul><ul><ul><li>Allow posted commenting on every page </li></ul></ul><ul><ul><li>Supply a contact point for content owner </li></ul></ul><ul><ul><li>Frequently asked questions to be sprinkled throughout site </li></ul></ul>
    21. 29. Opportunities to Open Communication <ul><li>News and Events </li></ul><ul><ul><li>Allow posted commenting </li></ul></ul><ul><ul><li>Upload photos from alumni/students </li></ul></ul><ul><ul><li>Public event registration </li></ul></ul>
    22. 31. Opportunities to Open Communication <ul><li>Blogging </li></ul><ul><ul><li>Open to site visitors beyond commenting </li></ul></ul><ul><ul><li>Stay focused on the “college experience” </li></ul></ul><ul><ul><li>No editing (either delete or post) </li></ul></ul>
    23. 33. Opportunities to Open Communication <ul><li>Peer networks </li></ul><ul><ul><li>Permission-based </li></ul></ul><ul><ul><li>Profile development </li></ul></ul><ul><ul><li>Friends lists (if applicable) </li></ul></ul>
    24. 35. Extendable Formats and Methods <ul><li>RSS </li></ul><ul><li>Microformats </li></ul><ul><li>Trackbacks </li></ul>
    25. 36. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
    26. 37. Resources <ul><li>Next Big Thing: The Web as Your Servant (www.usatoday.com/tech/webguide/ internetlife/2004-10-01-cover-web_x.htm ) </li></ul><ul><li>Ad Groups Back Switch from Frequency to Engagement (http://www.adage.com/news.cms?newsId=45606) </li></ul><ul><li>Pew Internet & American Life Project (http://www.pewinternet.org ) </li></ul>
    27. 38. Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 </li></ul><ul><li>[email_address] </li></ul>
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