Beyond the Cool Factor Latest Trends in Higher Ed Web Sites Eric Hodgson July 19, 2007

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Critical Web Principles Web sites are built for visitors — plain and simple

Web sites are built for visitors — plain and simple

A Web site must serve a purpose. Critical Web Principles

A Web site must serve a purpose.

Key Takeaway from Today: Replace the word ‘control’ with ‘communication’

Digital Future Report – Key Findings Average number of hours online has risen over the past year by one hour to 8.9 hours 1/3 of Internet users watch less TV than before being connected 63% of internet users are on high-bandwidth connections In general, high-speed users are on the Internet longer Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information First upswing in reliability in past three years Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006

Average number of hours online has risen over the past year by one hour to 8.9 hours

1/3 of Internet users watch less TV than before being connected

63% of internet users are on high-bandwidth connections

In general, high-speed users are on the Internet longer

Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information

First upswing in reliability in past three years

Web Usage - Facebook 1% of all time on the internet is spent on Facebook 6 th most visited Web site 1 billion photos are hosted on Facebook 6 million photos are uploaded daily 50% of registered users come back to the site every day Sources : Facebook Company data, press reports

1% of all time on the internet is spent on Facebook

6 th most visited Web site

1 billion photos are hosted on Facebook

6 million photos are uploaded daily

50% of registered users come back to the site every day

Speak Their Language

User Generated Content Blogs Commenting Syndication

Blogs

Commenting

Syndication

Opportunities to Open Communication Blogging Open to site visitors beyond commenting Stay focused on the “college experience” No editing (either delete or post)

Blogging

Open to site visitors beyond commenting

Stay focused on the “college experience”

No editing (either delete or post)

Opportunities to Open Communication Page-level Content Allow posted commenting on every page Supply a contact point for content owner Frequently asked questions to be sprinkled throughout site

Page-level Content

Allow posted commenting on every page

Supply a contact point for content owner

Frequently asked questions to be sprinkled throughout site

Extendable Formats and Methods RSS Microformats Trackbacks

RSS

Microformats

Trackbacks

Hit Them Where They Are

Social Networking Opportunities Events Photos Video Announcements

Events

Photos

Video

Announcements

Ohio University SecondLife Campus

Where’s the Mobile Web?

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Thank You! Eric Hodgson Web Consultant Estrada 319.396.5013 [email_address]

Eric Hodgson

Web Consultant

Estrada

319.396.5013

[email_address]

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