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Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
Beyond the Cool Factor
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Beyond the Cool Factor

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  • Transcript

    • 1. Beyond the Cool Factor Latest Trends in Higher Ed Web Sites Eric Hodgson July 19, 2007
    • 2. Find This Presentation
      • http://www.estradacms.com/hodgson
    • 3. Critical Web Principles
      • Web sites are built for visitors — plain and simple
    • 4.
      • A Web site must serve a purpose.
      Critical Web Principles
    • 5. Key Takeaway from Today: Replace the word ‘control’ with ‘communication’
    • 6. Digital Future Report – Key Findings
      • Average number of hours online has risen over the past year by one hour to 8.9 hours
        • 1/3 of Internet users watch less TV than before being connected
      • 63% of internet users are on high-bandwidth connections
        • In general, high-speed users are on the Internet longer
      • Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information
        • First upswing in reliability in past three years
      Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006
    • 7. Web Usage - Facebook
      • 1% of all time on the internet is spent on Facebook
        • 6 th most visited Web site
      • 1 billion photos are hosted on Facebook
        • 6 million photos are uploaded daily
      • 50% of registered users come back to the site every day
      Sources : Facebook Company data, press reports
    • 8.  
    • 9.  
    • 10.  
    • 11. Speak Their Language
    • 12. User Generated Content
      • Blogs
      • Commenting
      • Syndication
    • 13.  
    • 14.  
    • 15.  
    • 16. Opportunities to Open Communication
      • Blogging
        • Open to site visitors beyond commenting
        • Stay focused on the “college experience”
        • No editing (either delete or post)
    • 17.  
    • 18. Opportunities to Open Communication
      • Page-level Content
        • Allow posted commenting on every page
        • Supply a contact point for content owner
        • Frequently asked questions to be sprinkled throughout site
    • 19.  
    • 20. Extendable Formats and Methods
      • RSS
      • Microformats
      • Trackbacks
    • 21. Hit Them Where They Are
    • 22.  
    • 23.  
    • 24.  
    • 25.  
    • 26. Social Networking Opportunities
      • Events
      • Photos
      • Video
      • Announcements
    • 27. Ohio University SecondLife Campus
    • 28. Where’s the Mobile Web?
    • 29. Find This Presentation
      • http://www.estradacms.com/hodgson
    • 30. Thank You!
      • Eric Hodgson
      • Web Consultant
      • Estrada
      • 319.396.5013
      • [email_address]
    • 31. Let’s take some questions ?

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