Beyond the Cool Factor

617 views

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
617
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Beyond the Cool Factor

    1. 1. Beyond the Cool Factor Latest Trends in Higher Ed Web Sites Eric Hodgson July 19, 2007
    2. 2. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
    3. 3. Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
    4. 4. <ul><li>A Web site must serve a purpose. </li></ul>Critical Web Principles
    5. 5. Key Takeaway from Today: Replace the word ‘control’ with ‘communication’
    6. 6. Digital Future Report – Key Findings <ul><li>Average number of hours online has risen over the past year by one hour to 8.9 hours </li></ul><ul><ul><li>1/3 of Internet users watch less TV than before being connected </li></ul></ul><ul><li>63% of internet users are on high-bandwidth connections </li></ul><ul><ul><li>In general, high-speed users are on the Internet longer </li></ul></ul><ul><li>Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information </li></ul><ul><ul><li>First upswing in reliability in past three years </li></ul></ul>Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006
    7. 7. Web Usage - Facebook <ul><li>1% of all time on the internet is spent on Facebook </li></ul><ul><ul><li>6 th most visited Web site </li></ul></ul><ul><li>1 billion photos are hosted on Facebook </li></ul><ul><ul><li>6 million photos are uploaded daily </li></ul></ul><ul><li>50% of registered users come back to the site every day </li></ul>Sources : Facebook Company data, press reports
    8. 11. Speak Their Language
    9. 12. User Generated Content <ul><li>Blogs </li></ul><ul><li>Commenting </li></ul><ul><li>Syndication </li></ul>
    10. 16. Opportunities to Open Communication <ul><li>Blogging </li></ul><ul><ul><li>Open to site visitors beyond commenting </li></ul></ul><ul><ul><li>Stay focused on the “college experience” </li></ul></ul><ul><ul><li>No editing (either delete or post) </li></ul></ul>
    11. 18. Opportunities to Open Communication <ul><li>Page-level Content </li></ul><ul><ul><li>Allow posted commenting on every page </li></ul></ul><ul><ul><li>Supply a contact point for content owner </li></ul></ul><ul><ul><li>Frequently asked questions to be sprinkled throughout site </li></ul></ul>
    12. 20. Extendable Formats and Methods <ul><li>RSS </li></ul><ul><li>Microformats </li></ul><ul><li>Trackbacks </li></ul>
    13. 21. Hit Them Where They Are
    14. 26. Social Networking Opportunities <ul><li>Events </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Announcements </li></ul>
    15. 27. Ohio University SecondLife Campus
    16. 28. Where’s the Mobile Web?
    17. 29. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
    18. 30. Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 </li></ul><ul><li>[email_address] </li></ul>
    19. 31. Let’s take some questions ?

    ×