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Beyond the Cool Factor
 

Beyond the Cool Factor

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Beyond the Cool Factor Beyond the Cool Factor Presentation Transcript

  • Beyond the Cool Factor Latest Trends in Higher Ed Web Sites Eric Hodgson July 19, 2007
  • Find This Presentation
    • http://www.estradacms.com/hodgson
  • Critical Web Principles
    • Web sites are built for visitors — plain and simple
    • A Web site must serve a purpose.
    Critical Web Principles
  • Key Takeaway from Today: Replace the word ‘control’ with ‘communication’
  • Digital Future Report – Key Findings
    • Average number of hours online has risen over the past year by one hour to 8.9 hours
      • 1/3 of Internet users watch less TV than before being connected
    • 63% of internet users are on high-bandwidth connections
      • In general, high-speed users are on the Internet longer
    • Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information
      • First upswing in reliability in past three years
    Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006
  • Web Usage - Facebook
    • 1% of all time on the internet is spent on Facebook
      • 6 th most visited Web site
    • 1 billion photos are hosted on Facebook
      • 6 million photos are uploaded daily
    • 50% of registered users come back to the site every day
    Sources : Facebook Company data, press reports
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  • Speak Their Language
  • User Generated Content
    • Blogs
    • Commenting
    • Syndication
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  • Opportunities to Open Communication
    • Blogging
      • Open to site visitors beyond commenting
      • Stay focused on the “college experience”
      • No editing (either delete or post)
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  • Opportunities to Open Communication
    • Page-level Content
      • Allow posted commenting on every page
      • Supply a contact point for content owner
      • Frequently asked questions to be sprinkled throughout site
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  • Extendable Formats and Methods
    • RSS
    • Microformats
    • Trackbacks
  • Hit Them Where They Are
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  • Social Networking Opportunities
    • Events
    • Photos
    • Video
    • Announcements
  • Ohio University SecondLife Campus
  • Where’s the Mobile Web?
  • Find This Presentation
    • http://www.estradacms.com/hodgson
  • Thank You!
    • Eric Hodgson
    • Web Consultant
    • Estrada
    • 319.396.5013
    • [email_address]
  • Let’s take some questions ?