Best Practices in Social Media: Implementing a Strategy

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Best Practices in Social Media: Implementing a Strategy

  1. 1. Best Practices in Social Media Trends, Engagement Opportunities, and Implementation Strategies Part Two: Implementing a Social Strategy Eric Hodgson :: September 23, 2010
  2. 2. About Me Find this presentation: http://slideshare.net/ehodgso
  3. 3. Let’s Take a Poll What is your resource investment in social media: a) An hour a week to research and participate. b) We’ve added it to some job descriptions. c) We’re hiring a full time social media specialist.
  4. 4. Implementing Social Media Photo by National Library NZ on The Commonsvia Flickr
  5. 5. Electronic Communications email .edu social
  6. 6. Avatar • Use a common element – JPG, PNG, GIF – Square – Think small – Be consistent
  7. 7. Facebook • Create an account • Set up a page • Add dynamic content • Create an FBML application
  8. 8. PROFILE PAGE GROUP You begin the Best for vertical (one- Best for horizontal conversation, and hope way) communication communication among that others will chime in members People can “friend” People can become People can become you/your profile persona “fans” of your page “members” of your group Limited direct messaging Unlimited direct Limited direct messaging (20 recipients max) to messages to fans (5,000 recipients max) to friends members Can be customized with Can be customized with Cannot be customized applications applications with applications Monitor traffic based on Page administrators No access to statistics activity and interaction have access to statistics and traffic & traffic
  9. 9. Facebook.com/pages/create.php
  10. 10. Facebook.com/pages/create.php
  11. 11. Facebook.com/pages/create.php
  12. 12. http://www.facebook.com/apps/application.php?id=4949752878
  13. 13. http://www.facebook.com/Harvard?ref=ts
  14. 14. http://www.facebook.com/pages/Doane-College-Homecoming/
  15. 15. Twitter • Create an account • Customize the page • Add dynamic content • Connect to Facebook
  16. 16. https://twitter.com/signup
  17. 17. https://twitter.com/settings/profile
  18. 18. https://twitter.com/settings/design
  19. 19. https://twitter.com/settings/design
  20. 20. Twitter.com/universityofga/
  21. 21. http://twitterfeed.com/feed/newuser
  22. 22. Twitter.com/ucdavis
  23. 23. http://apps.facebook.com/twitter/
  24. 24. Flickr • Create an account • Organize photos with sets • Connect to Facebook
  25. 25. http://www.flickr.com/configurator/
  26. 26. http://www.flickr.com/photos/universityofthepacific/
  27. 27. http://apps.facebook.com/twitter/
  28. 28. YouTube • Create an account • Set up a channel • Connect to Facebook
  29. 29. http://www.youtube.com/user/sampleuniv
  30. 30. http://apps.facebook.com/twitter/
  31. 31. Integrating Social Media Photo by sgt fun via Flickr
  32. 32. Electronic Communications email .edu social
  33. 33. Social Web Callouts • BlueFuego research (3/09-6/10) – Home, Admission, Alumni pages • 85.7% of schools have SWC on one of these pages (n=1,387) • Grew from 20.4% at beginning of study • Most links were to Facebook http://www.slideshare.net/Bluefuego/social-web-callouts-in-higher-ed-15-months
  34. 34. http://www.iue.edu/
  35. 35. http://www.iue.edu/
  36. 36. Facebook.com/pages/create.php
  37. 37. http://twitter.com/goodies/widget_profile
  38. 38. http://www.flickr.com/badge.gne
  39. 39. http://www.youtube.com/custom_player
  40. 40. Find me • Find this presentation: http://slideshare.net/ehodgso • Find me: – twitter.com/ehodgso – facebook.com/ehodgso – eric-hodgson@uiowa.edu • Find the UI: – twitter.com/givetoiowa – twitter.com/uiowaphil – facebook.com/philwashere – flickr.com/givetoiowa – vimeo.com/givetoiowa – youtube.com/givetoiowa

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