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Health care, startups and technology culture at #sxsw 2012

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Presentation delivered to the eHealth Investigative Partnership Program on April 19, 2012. Supporting references and notes at …

Presentation delivered to the eHealth Investigative Partnership Program on April 19, 2012. Supporting references and notes at http://wiki.ubc.ca/Documentation:EHealth_Strategy_Office/Project_Documentation/eHIPP/april-2012-sxsw

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  • 1. eHealth Strategy Office
  • 2. Health care, startups, and technologycultureat South by Southwest Interactive 2012Daniel HookereHIPP RoundsApril 19, 2011 eHealth Strategy Office
  • 3. eHealth Strategy Office
  • 4. Health at #sxswStarted in 2010 as a 1-dayexternal unconference• Focused almost entirely on social media in health2012 conference saw• Official Health and Education track with ~50 sessions• Separate venue• Health category in best new startup competition eHealth Strategy Office
  • 5. 2012 KeynotesBaratunde ThurstonDirector of Digital - The OnionAuthor - How to Be Black…He was named Foursquare Mayorof the Year for holding a real-worldrally to defend his virtualmayorship.Every year he live hate-tweets theTwilight movies to his 100,000+Twitter followers,and in 2009, he embodied theswine flu with a Twitter account ofthat name. eHealth Strategy Office
  • 6. 2012 KeynotesAmber CaseUser experience designerAuthor – Dictionary of CyborgAnthropologyHer main focus is mobile software,augmented reality and datavisualization, and reducing theamount of time and space it takesfor people to connect. eHealth Strategy Office
  • 7. SessionsA Doctor, patient and insurerwalk into a social network• Dr. Michael Golinkoff - Aetna• Jamie Heywood - PatientsLikeMe• Wendy Sue Swanson - Seattle Childrens Hospital“We cant ask our docs to do more,but we can use technology to stoprepetition. So that when I get timewith people, it takes full advantageof my skills, and the parents canshare information with each other.But it has to be paid for.” eHealth Strategy Office
  • 8. SessionsHow STDs Can Be Good forYour Health• Anmol Madan - ginger.io• David Hale – NLM (Pillbox)• Mark Dredze – Johns Hopkins• Emily Hackel – Edelman Digital“The data is public, its OK to lookat it. But at scale we can startpredicting things -- we can predictyour gender, your politicalleanings. You put the data outthere, but you never agreed tohave it used in this way.” eHealth Strategy Office
  • 9. SessionsThe future of digital health• Halle Tecco – Rock Health• Linda Avey – 23andMe, Curious• Rebecca Woodcock – Cake Health• Dr Jeffrey Pollard – Healthtap• Paul Willard – Pratice Fusion“The consumer side is where theexcitement is. It’s going to flip –the patient is going to bringthe data to the doctor, instead ofthe doctor leading the way.” eHealth Strategy Office
  • 10. The influence of startup cultureSXSW has long been a place ofproduct launches, hype cyclesand various innovations intechnology. eHealth Strategy Office
  • 11. The influence of startup cultureSXSW has long been a place ofproduct launches, hype cyclesand various innovations intechnology.Health care is now seen as avaluable investment space, thisis mirrored in its high profilepresence at the conference.So we see apps. And lots ofthem. eHealth Strategy Office
  • 12. Issues: data eHealth Strategy Office
  • 13. Issues: data(At least) three big thingswhen we start thinking aboutopening up data.1. Scale2. Ownership3. Exchange eHealth Strategy Office
  • 14. Issues: business vs. health outcomesMaking health care into aninvestment opportunity maylead to conflict around whywe make certain products,and how willing we are toevaluate them. eHealth Strategy Office
  • 15. Issues: homogeneity, uncertaintyIt’s possible that we dontreally know whats going onwith these new healthtechnologies. eHealth Strategy Office
  • 16. Issues: homogeneity, uncertaintyIt’s possible that we dontreally know whats going onwith these new healthtechnologies.Neither business nor academiais fully equipped to handle thatuncertainty. eHealth Strategy Office
  • 17. Issues: homogeneity, uncertaintyIt’s possible that we dontreally know whats going onwith these new healthtechnologies.Neither business nor academiais fully equipped to handle thatuncertainty.We do need to see the value inknowing whether or notthese products are actuallyimproving health. eHealth Strategy Office
  • 18. By measuring as much of ourbehavior as possible andconverting it intoalgorithmically analyzable data,we are supposed to learn the truthabout what we really valuebut this process simply creates anideological justification forbelieving that we want onlywhat can be measured...(Rob Horning, The New Inquiry)

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