Claude levi strauss

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Research on narrative theories

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Claude levi strauss

  1. 1. Claude Levi Strauss<br />
  2. 2.
  3. 3. He was a structuralist and anthropologist whose work had a great influence on semiotics.(the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.)<br />
  4. 4. He emphasised the importance of structuring oppositions in myth systems and in language.<br />He said that abiding structure of all meaning-making, not just narratives, was a dependence on binary oppositions, or a conflict between two qualities or terms.<br />
  5. 5. He was less interested in the order that events were arranged so he simply looked ‘beneath’ them for deeper themes - This theory was applied to Western genre in the 1970’s.<br />
  6. 6. He looked at ‘systematic oppositions’, these are the examples he used:<br />Homesteaders /Native Americans<br />Christian /Pagan<br />Domestic /Savage<br />Weak /Strong<br />Garden /Wilderness<br />Inside Society /Outside Society<br />
  7. 7. We can apply Lévi Strauss by creating two opposing lists, this often occurs in advertisements too when two juxtaposing characters are put next to each other to emphasise the product.<br />(The Media Studies Student’s Book - 2nd Edition (2000) Gill Branston, Roy Stafford)<br />
  8. 8. The narrative is based on oppositional forces and resolution of conflict.<br />The audience is positioned on the side that justifies their own cultural values.<br />(AS/A Level Media Studies - David Probert (2005))<br />
  9. 9. Edward Branigan<br />
  10. 10. Edward Branigan wrote ‘Narrative Comprehension and Film’ 1993, and said that a way of organising spaitial and temporal data into a cause - effect chain of events with a beginning, middle and end.<br />
  11. 11. Book quote: (Narrative Comprehension and Film’ 1993)<br />‘Narrative is one of the fundamental ways we organise and understand the world. It is found everywhere; not only in films but also in everyday conversations and in the non fictional discourses of journalists, historians, educators, psychologists, attorneys and many others.'<br />

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