The NOW Economy demands that all marketers, including Pharma and Healthcare, can respond real-time. Digital brand strategy must fit with brand strategy and strengthen the brand's core promise. Developing strong digital strategy requires new skills and a disciplined, fluid 6-step process. Learn how five imperatives can help boost your digital IQ. Time to Go. Initiate. Enchant...Health is Social.
Presented at the Social Media in Pharma Online Conference: July, 2011.
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