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Social Media Elevation


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Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

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  • 1. Innovation, Implementation and Measurement SOCIAL MEDIA ELEVATION
  • 2. Popular Channels BLOG Noted in a survey for SITA Loss of status
  • 3. Multiple Engagement Options The Conversation Prism
  • 4. Social Media Recipe For Success **To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE. Mix The Right Ingredients Your Winning Combination! Spice -up your current recipe: Something for everyone to enjoy:
  • 5. Manage Your Networks Retaggr: and FriendFeed:  Online profile and portfolio of your accounts.  All-in-one: Connect all accounts and they’ll stream content and auto-post your info. Retaggr FriendFeed FriendFeed
  • 6. Enhance Your Status Facebook, YouTube, Twitter, Digg, LinkedIn, etc: Blog and Website: FACEBOOK: BLOG:  Status updates and follow back if right fit  Have a blog within website or build in using WordPress  Route fans, friends, viewers to your website using tiny (backend analytics). Blogger is an option (use GetClicky URL’s such as or for analytics).  Share press and interact  Add Tweetmeme, Facebook Share, Digg This, etc for one- YOUTUBE: click quick sharing your content.  Share videos and post on landing page. Follow others  Consistently post (3 posts minimum a week). who share interests.  Encourage comments by asking questions and respond by TWITTER: the end of the day.  Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts.  Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement) LINKEDIN:  Create Group to allow for sharing of info and ask WEBSITE: questions. ALWAYS LISTEN FIRST, then RESPOND.  Direct online traffic to a landing page.  Add Connections that have right fit.  Share videos using social media tools DIGG:  Have online forums (chat) to offer instant contact.  Digg your press releases and blog posts and do the same when you find information you feel is important.  Show off your social media profiles with icons/buttons on landing page.
  • 7. Measure Your Success Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more? Facebook, YouTube, LinkedIn, Twitter, Digg, etc. Blog and Website: SOCIAL STATE: SITE STATE:  Social Mentions  Google Analytics  Facebook Friends, Fans, Group Members  Blog Comments  Twitter Followers  Website Views, Hits  Digg Subscribers  LinkedIn Connections  Link Click-throughs  Retweets  YouTube Subscribers, Views, Comments
  • 8. LARGE SCALE MEASUREMENT •Analytics •Website Optimizer •Adwords •Insights •Ad Planner •Website Grader •Blog Grader •Facebook Grader (Profile & Fan Page) •Press Release Grader
  • 9. Google Analytics
  • 10. Google Website Optimizer
  • 11. Google AdWords
  • 12. Google Insights
  • 13. Google Ad Planner
  • 14. Search Engine Optimization (SEO) The BEST formula is one in which Social Media is married to SEO. SEO provides long-term security in search results. Links and Recs provide primarily the most benefit. Add Social Media (almost immediate SE benefits) and the mark is made! Image courtesy of Hubspot: Traffic Drawing Keywords
  • 16. Elza Hayen Principal, Hayen Company 803.386.8646 @EHayen (on Twitter)